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The Application of Media Ethics in Media Practice
The application of media ethics in media practice is as follows:

1, false news.

False news refers to reports that fail to truly reflect the original appearance of objective things and contain false elements. There are mainly the following forms: a certain need, open fraud; It is not good for yourself and hides the true feelings; Propagandize the typical, arbitrarily high; Bow to pressure and write ambiguous drafts; Mercenary, fabricating news; Careless, false investigation; Hearsay, catching the wind and catching the shadows; Lack of knowledge, not pretending to understand; Reasonable imagination, add branches and leaves; Steal the beam and replace the column.

2. paid news.

Paid news refers to the news that news organizations and journalists ask people who request news release for a certain fee. The performance of paid news: some enterprises pay bribes to reporters and use the media to publicize; Some local and unit leaders spend money to let the media promote themselves; Some celebrities spend money, and the media create momentum for themselves; News acupoint matching bridge section; Some customers take the initiative to send money, or buy news from the media and their employees by other means.

3. News hype.

News hype refers to exaggerating news facts, scandals and disaster reports. Zhang Wuben, a retired worker in a knitting factory, was "grown up" as a popular health expert in the encyclopedia of Hunan Satellite TV.

Both TV programs and publishing circles have made Zhang Wuben a "star of health", and his popularity is comparable to that of entertainment stars: his books have sold more than 3 million copies in half a year; The TV programs he lectured on ranked the top three in ratings; His registration fee is as high as 2000 yuan; His mung bean health care is said to be one of the reasons for the price increase of mung beans.

4. False advertisements and misleading advertising.

False advertisements refer to advertisements whose contents are false or misleading, whose promises to products and services are false, unfulfilled, deceptive and fool the audience.

5. Infringe on personal privacy and reputation.

News invasion of privacy refers to the act of exposing and hurting the privacy of others in news works. From the way of view, it mainly includes: publicly disclosing the personal affairs mentioned by the interviewee in individual conversations without the permission of the parties; Taking photos, videos or recordings in private places without the permission or identification of the parties concerned; Privately open private letters, eavesdrop on telephone calls, get news and so on.