In recent years, the production and sales of low-grade cigarettes showed a downward trend, and the national tobacco industry maintained a steady development trend in 2007. However, the national sales of low-grade cigarettes are less than140,000 cases, a decrease of150,000 cases compared with 2006, with a decrease of more than 654.38+00%. In 2008 1 quarter, the production and sales of low-grade cigarettes continued to show a downward trend, and the proportion of output decreased by 5.73 percentage points year-on-year. The number of low-grade cigarette brands on sale was 73, down by 30. The specification quantity of low-grade cigarettes on sale was 166, a decrease of 64 cigarettes year-on-year. In the first quarter of 2008, the output of low-grade cigarettes in the whole industry was 2,988,600 cases, accounting for 24. 14% of the annual plan. The sales volume of low-grade cigarettes is 3,054,600 boxes, accounting for 24.65% of the annual plan. The production and marketing situation of low-grade cigarettes is not optimistic.
The world cigarette industry is under increasing pressure to reduce costs, and the trend of changing from developed countries to developing countries and increasing the share of international brands in the world market is more obvious. Therefore, China is implementing the strategy of big enterprise, big brand and big market. It is predicted that during the Eleventh Five-Year Plan period, the major tobacco provinces and strong tobacco provinces will basically complete the integration of resources within the provinces, and an industrial group structure with provinces as the unit will appear, and the national tobacco competition level will rise from inter-enterprise competition to inter-provincial tobacco industry competition. Coupled with the rationalization of asset management system, the establishment of modern enterprise property rights system and modern company system, by then, industrial enterprises will become bigger and bigger and stronger. Any enterprise in the industry will face the challenge of stronger competitors, and the pressure of survival and development is increasing day by day.
With the gradual end of the transition period of China's entry into WTO, the pressure of internationalization of the domestic market of tobacco industry is increasing. Since 2009, the three-year buffer period for the implementation of the Framework Convention on Tobacco Control will officially end, and China tobacco enterprises will face many inevitable problems, among which the most direct impact will be on packaging. In addition, the convention also has strict regulations on cross-border tobacco advertising, promotion and sponsorship. After the implementation in 2009, it will be more difficult for domestic cigarettes to expand their popularity in foreign markets through advertising. 2008 is the year of "Smoke-free Olympics" in Beijing. How much impact will this have on China tobacco industry? What kind of posture should the tobacco industry appear? It is estimated that by 2025, the total number of smokers will remain at 320 million. Therefore, in the next 20-30 years, the total tobacco consumption will not decrease significantly. So, under the current situation, how should China tobacco industry develop?
This research report was written by Puhua Consulting Company of China Research Institute. On the basis of a large number of in-depth market research, relying mainly on a large number of basic information and statistical data from China National Bureau of Statistics, General Administration of Customs, Ministry of Commerce, Ministry of Agriculture, State Tobacco Monopoly Bureau, China Tobacco Corporation, china tobacco society, China Industry Research Network and related publications and magazines at home and abroad, this paper analyzes the market faced by China tobacco enterprises from both macro and micro perspectives by using charts and other analytical tools and combining with relevant economic theories. The report deeply analyzes the development status and trend of tobacco industry in China, and reveals the new development opportunities and solutions to the current problems of tobacco industry in China. It is one of the important decision-making bases for tobacco production enterprises and tobacco-related enterprises to accurately understand the current development trend of China's tobacco market, grasp the development direction of tobacco industry and formulate market strategies, and has important decision-making reference value.
Last year, Imperial Tobacco and Hongta signed a cooperation agreement, which shows that China is a huge tobacco market. So how do other tobacco companies react to this incident? How will the market in China develop?
Jonathan Leinster of UBS Warburg, Vincent Allilaire, a credit analyst at Standard & Poor's, and Michael Michael Smith, director of global tobacco research at JP Morgan Chase, UK, respectively expressed their views.
Analyst Vincent Allilaire said, "For western tobacco companies, the China market represents a long-term development opportunity. We believe that in the medium term, the China market will not have much impact on the cash flow of western tobacco companies. The consumption of cigarettes in China market is very large, but the current situation is that production exceeds sales. Cigarettes are daily consumer goods with low prices.
At present, higher tariffs make it impossible to import a large number of cigarettes. Therefore, it is a good way for western tobacco companies to enter the China market through joint venture or cooperation with local companies, which can let consumers know their brands without a lot of investment. We expect that the profits from these cooperation will be reinvested in local advertising expenditure.
Analyst Jonathan leinster said, of course, China is a huge potential market. Previous statistics show that China consumes about 1.75 trillion cigarettes every year. This is 2.5 times the consumption of cigarettes in western Europe, and actually 1/3 of the total consumption in the world. It is still a fairly closed market, but the WTO accession agreement forced China to lower its tariff barriers.
The cooperation between the empire and Hongta is the brand of "West Lion" awarded by the empire to Hongta. Hongta produces and sells the brand products in China, and pays a certain product production license fee to Imperial Tobacco. The empire will actually spend most of the recovered funds on advertising and expand the influence of the brand.
Another example is Gallagher's cooperation with Shanghai Tobacco Company. They did sign a two-way agreement. Gallagher allowed Shanghai Tobacco Company to produce Memphis brand cigarettes in China, while Shanghai Tobacco Company allowed Gallagher to produce and sell Jin Lu brand cigarettes in Russian market.
In addition, British American Tobacco, which has always been the largest cigarette exporter in China market, has found another way. In fact, they tried to set up a wholesale factory in central China, but so far the plan has been blocked, which is the situation of the company in the past two years. The plan has not really been put into practice.
There are other different ways. Some multinational companies find it quite difficult to enter the China market. Philip Morris still thinks it is very difficult to enter the China market, while Japan Tobacco Company has found a local cooperative company. All these plans are future-oriented. So far, no company has really made money in the China market, and it may make a lot in the future.
Michael smith said that in the next 10 to 20 years, China will be the biggest growth opportunity for international tobacco companies. In China, the market share of international tobacco companies is still very small. Among them, British American Tobacco Company has occupied the largest market share of foreign cigarettes in China by importing cigarettes. Tariff barriers and the lack of distribution licenses have slowed down the development of international tobacco companies.
Recently, Gallagher and Imperial Tobacco Company reached an agreement with China Tobacco Company to produce and distribute one of their international brands in China. We expect that international tobacco companies will continue to strengthen their long-term relationship with China Tobacco Company, which will also benefit China Tobacco Company.
Editor: Baofeng
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The tobacco industry in a broad sense consists of three industrial chains: agriculture, industry and commerce, including tobacco planting, tobacco redrying, tobacco product manufacturing, tobacco logistics and tobacco monopoly. The tobacco industry is a monopoly industry, and the policy has great influence. The tobacco industry in China implements the management system of unified leadership, vertical management and monopoly.
The main tobacco producers in the world are China, the United States, Brazil and Zimbabwe. China, the United States, Russia, Japan, Indonesia and Germany are big countries in cigarette production and consumption in the world. The major tobacco companies in the world include Altria Group, British American Tobacco, Japanese Tobacco and Imperial Tobacco, and their brands such as Marlboro, Mai Bo, 555, Camel and mild seven sell well all over the world. At present, the focus of the international tobacco industry has shifted from developed countries to developing countries, and international tobacco giants have also accelerated the pace of mergers and acquisitions and expansion to developing countries. For example, in 2007, Japan Tobacco completed the acquisition of Gallagher, and Imperial Tobacco announced that it would start to acquire Atadis. In the future, the merger and reorganization of international tobacco enterprises will continue, and smokeless tobacco will also become a new trend in the industry.
Since the Tenth Five-Year Plan, the state has continuously deepened reforms, such as separating industry and commerce, breaking the regional blockade of the tobacco market, promoting the strategic adjustment of the enterprise and brand structure of the cigarette industry, rationalizing the industry asset management system, and establishing and improving the corporate governance structure. The tobacco industry has significantly improved in tax revenue growth, product quality, the formation of a unified national market, the continuous expansion of large enterprises and brands, cost control and operational efficiency. The overall competitive strength of China tobacco has improved rapidly, especially in the independent innovation research of tobacco and Chinese cigarettes.
During 20071-1,the total industrial output value of China cigarette manufacturing industry reached 343107916,000 yuan, up by 20. 18% year-on-year. Accumulated product sales revenue was 336,237,034,000 yuan, up 65,438+07.58% year-on-year; The accumulated total profit was 59,399,672,000 yuan, a year-on-year increase of 35.44%.
From June to February, 2008, the total industrial output value of China cigarette manufacturing industry reached 87,875159,000 yuan, up by 2 1.46% year-on-year. Accumulated product sales revenue was 89,062,033,000 yuan, a year-on-year increase of 20.38%; The accumulated profit was 65,438+08,240,65,438+024,000 yuan, a year-on-year increase of 28.69%; By the end of February 2008, there were 76 enterprises above designated size in the whole industry.
With the economic globalization and the further adjustment and optimization of national industries, China tobacco industry has broad prospects, especially Chinese cigarettes, whose safety, low harm and national characteristics will become a sharp weapon for China to enter the international market in the future. China tobacco enterprises should speed up the pace of tobacco brand building, by increasing investment in science and technology, deeply tapping the connotation potential, expanding logistics and sales channels, speeding up information construction, and constantly promoting the comprehensive innovation of tobacco industry, so as to build a world-class famous brand belonging to tobacco industry and realize the sustainable development and transnational operation of China tobacco industry.
Chapter * * of the 2008 China Tobacco Industry Analysis and Investment Consulting Report issued by China Investment Consulting Network. Firstly, the types, distribution, tobacco products and Chinese cigarettes of tobacco are introduced. Then, it analyzes the policy environment faced by the tobacco industry and the present situation of the tobacco industry at home and abroad, and makes a comprehensive analysis of the statistical data of the cigarette manufacturing industry in China. Then, the development of tobacco retail monopoly, tobacco production and tobacco packaging industry is introduced in detail. Subsequently, the report analyzes the import and export data, enterprise development, operating conditions of key enterprises at home and abroad, information construction and marketing, and finally analyzes the investment opportunities, risks and future development trends of the tobacco industry. If you want to have a systematic understanding of the tobacco industry or invest in cigarette manufacturing, this report is an indispensable tool for you.