Periodic gender role
Springer Publishing House, Netherlands
ISSN 0360-0025 (printing) 1573-2762 (online)
Volume 37,No.11-12/199765438+February.
DOI 10. 1007
Pages 979-996
Subject classification behavioral science
SpringerLink date: 2008,65438+1October 9.
Mee-Eun Kang 1
(1) Department of Communication, University of Michigan, 2020 freese Building, Ann Arbor, Michigan, 48 105.
The purpose of this paper is to study the above specific behaviors and determine the most common gender behavior patterns in magazine advertisements of 1979 and 199 1. In this study, the gender display of random samples of print advertisements between 1979 and 199 1 year was compared. The basic and essential initial question of this research project is: What information about women is conveyed to the society through magazine advertisements? The purpose of this study is to copy erving goffman's research on gender advertisements conceptually, so as to understand how the gender image in print advertisements has changed since gofman's research. In this study, gofman's classification of decoding behaviors: relative size, female contact, functional sequencing, subordination ritualization and privileged exit, is used to analyze the gender behaviors depicted in advertisements. Added categories of body display and independent confidence. Advertisements with the theme of human beings were collected from 1979 and 199 1 women's popular magazines. The random sampling procedure produced 252 samples from 1979 magazine advertisements and 252 samples from 199 1 copies. This study shows that the female images in magazine advertisements have hardly changed since gofman's 1979 study. The results show that the female images in 199 1 have no significant changes compared with those in 1979. However; The distribution or dissemination of stereotyped images of women has indeed changed. The magazine advertisements of 199 1 show more female stereotypes than those of 1979. Gofman's two categories-relative size and functional ranking-are not common in magazine advertisements.
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Women's magazine novels: content analysis of main characters' roles, attributes and occupations
Periodic gender role
Springer Publishing House, Netherlands
ISSN 0360-0025 (printing) 1573-2762 (online)
Volume 37, number 7-8/ 1997 10 month.
DOI 10. 1023 A: 1025663 103892
Page 5865438 +0-593
Subject classification behavioral science
Springer link date 2004165438+1October 3rd.
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Women's magazine novels: content analysis of main characters' roles, attributes and occupations
Kate pierce 1
(1) Department of Mass Communication, Southwest Texas State University, San Marcos, Texas, 78666.
The content analysis of novels and stories in seven national women's magazines shows that the primary problem of most main characters is romance. Most of the characters are active single white Americans under 45. They live in cities, have zero to two children, are middle class, have received college education, and they have jobs or jobs. Less than half of them can solve their own problems, and jobs are allocated according to gender. The conclusion is that in many respects, the novels in these magazines are as traditional as those found in the past.
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