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2. 1 ecotourism

Eco-tourism in ancient villages is a tourism activity put forward according to the ecological concept of ancient villages, which takes ancient villages as the background, attracts the landscape of ancient villages and is responsible for the environment. Mainly by protecting the environment, the local area can achieve the goal of sustainable development of ecology and population. Eco-tourism is an effective way and means to implement sustainable tourism in ancient villages. At present, eco-tourism is favored because of its vision of advocating the harmony between human production and life and society and realizing regional sustainable development. With the continuous development of eco-tourism, it is no longer limited to some natural areas, but also includes some unique social and cultural areas, mainly some cultural fragile zones that need people to work hard to protect. There is a fundamental difference in the development concept between eco-tourism development model and conventional tourism development model.

2.2 Ancient village eco-tourism development model

Leisure tourism development model 2.2. 1

The development mode of leisure tourism mainly aims at appreciating the ancient Ming residence, ancient buildings, rural scenery and feeling the ancient culture, so as to achieve self-cultivation and relaxation. At the same time, tourists can also participate in farming activities in ancient villages, taste local food, paint, embroider and other activities. The tourism recreation and tourism development mode of ancient villages should try to create an ancient and mysterious atmosphere of ancient villages. The characteristics of ancient village tourism resources: ancient buildings and cultural atmosphere; Poetry is all over their homes; Quiet nature; Qishan Xiushui

2.2.2 Ancient Village Landscape Heritage Protection and Ecological Museum Construction

Develop a model

Due to the influence of industrial revolution and social progress, China has gradually abandoned the traditional way of life, which has aroused people's attention and attachment to the unique traditional way of life and ancient crafts, which has led to the rapid development of ancient village tourism. However, due to the scarcity and historical value of ancient village landscape, people have to strengthen the protection of ancient village landscape.

The protection of ancient village landscape architectural heritage is divided into four protected areas in terms of space: (1) core area (sensitive area)-it is undisturbed or only minimally disturbed. (2) Buffer area (scattered recreation area)-At the periphery of the core area, the natural ecosystem is subject to certain human interference. (3) Intensive recreation area-located at the periphery of the buffer zone, closely connected with residential areas, with strong land use intensity, controlling certain tourism service facilities, and providing excellent natural environment with resort as the main landscape. (4) service community-located on the periphery of intensive recreation area, it is an area where tourism infrastructure and service facilities are concentrated, and it is a living area for tourists and managers. It handles garbage and solid waste in strict accordance with relevant standards.

The protection of ancient village landscape is mainly reflected in two aspects:

(1) Physical geography, ecology and environmental protection-mainly manifested in the landscape features of ancient villages and ancient towns in the mountains, and the landscape is the body and blood of the ancient town; (2) Protection of humanistic ecological environment in ancient villages-mainly embodied in protecting the original features of ancient buildings, ancient folk customs and lasting cultural atmosphere, and protecting the humanistic authenticity of the entire ecosystem of ancient villages, which is the core of tourism development and utilization in ancient villages. In order to enhance the landscape of ancient villages, protect the heritage and promote the better development of local tourism, it will be of great significance to build an ecological museum in ancient villages. Definition of ecological museum: through scientific, educational and cultural practice, manage, study and open the community's heritage, including the natural environment and cultural heritage. Therefore, the ecological museum is a means for the public to participate in planning and development. Ecological museum, applying local language, daily real life, specific to the physical environment, in order to obtain the expected changes. While paying attention to protection, the Eco-Museum takes the protected natural ecology and humanistic ecology as tourist attractions, develops eco-tourism moderately, so that local residents can benefit from tourism, establish a balance between protection and development, better solve the contradiction between national cultural heritage protection and tourism development, increase the awareness of national identity, and enhance the self-dissemination ability of culture. The tour of the Eco-Museum is a kind of tourism with cultural experience. The Eco-Museum has set up a showroom in the center of the ancient village to display promotional materials, pictures and objects, and introduce the special commodities and customs of the Eco-Museum to reflect the unique culture of the ancient village. At the same time, the Ecological Museum pays attention to social participation and intangible heritage protection.