1, login to the search engine.

2, e-mail promotion

3. Online advertising

4. Link exchange/advertising exchange

5. Publish information or register on the B2B website.

6. Publish website information on newsgroups or forums.

7. Other ways of network promotion

These methods have their own characteristics. Let's introduce and evaluate them one by one.

1. Login to the search engine

The emergence of search engines greatly facilitates us to find information, and at the same time creates excellent opportunities for us to promote products and services.

According to statistics, besides e-mail, information search has become the second largest Internet application. And with the development of technology and the continuous improvement of search efficiency, users not only rely more and more on search engines when querying information, but also have higher and higher trust in search engines. With such a strong user base, using search engines to promote corporate image and product services can certainly achieve excellent results. Therefore, information providers, especially commercial websites, rely on search engines to expand their popularity at present.

Investigation reports at home and abroad show that in addition to the websites of well-known foreign companies such as Microsoft, IBM and Yahoo, large Internet websites such as Sina, Sohu and Netease in China can obtain a large number of independent domain names. Generally, 75% or more of the domain names of websites come from various search engines, which shows its importance.

The biggest advantage of logging into a search engine is its high cost performance. Most search engines accept website registration for free. Even though some search engines now charge 300 yuan-1500 yuan for commercial websites, compared with its publicity effect, this cost is negligible.

In addition, the information on search engines is highly targeted. People who use search engines to find information are all interested in a specific field, so people who are willing to spend their energy looking for you are often your long-awaited customers. And you don't have to force others to accept your information. On the contrary, if the customer really needs something, he will come to you on his own initiative.

2. Email promotion

E-mail promotion is to use e-mail address book to send information to the other party's mailbox through e-mail to achieve the purpose of publicity and promotion. E-mail is the most widely used Internet application at present. It is convenient, fast and low cost, and it is an effective communication tool.

Mail promotion is similar to the traditional direct selling method, which belongs to active information release and has certain compulsion. Now many websites offer cheap email lists, claiming that you can buy 60,000 email addresses for only 20 yuan. But in fact, the use value is very doubtful. Because more than half of the addresses here may be inaccurate, the rest may not have a few customers you need.

At present, there is also an optional direct mail system in the market. The system either classifies e-mail addresses by industry, or it is just a mailing list of a website, which is aimed at subscribers. Compared with the above mixed mailboxes, targeted emails are obviously more targeted.

3. Online advertising

Online advertising refers to publishing the visual publicity information of enterprises on other websites. The general form is various graphic advertisements, which are called banner advertisements. Internet advertising still belongs to the traditional propaganda mode in essence, but the carrier is different. At present, the main forms of online advertising charges are:

Charge a certain fee (CPM) according to the broadcast rate of thousands of advertisements.

Domestic charges range from RMB 120 to 320 yuan /CPM. CPM is the abbreviation of English Cost per thousand impressions, which means that if the advertisement is displayed more than 1000 times on all customer browsing pages, you have to pay 120~320 yuan. Note that the key here is "display". No matter whether the user looks at the advertisement or clicks on your advertisement, as long as it is displayed on the user's browser, there will be a charge. But a high exhibition rate does not mean a high rate of return, which goes without saying that everyone understands. Therefore, from the perspective of unit cost, this method is more suitable for powerful enterprises to carry out network image publicity.

Charge a corresponding fee (CPC) according to the click rate of thousands of advertisements.

The charging standard of this method is CPC (cost per past click), that is, the charging unit is 1000 times when the advertising graphic is clicked and connected to the relevant website or detailed content page. If an advertiser buys CPC of 10, it means that the placed advertisement can be clicked 10000 times. From the perspective of cost performance, CPC is superior to CPM, and advertisers tend to choose this payment method, but its unit cost standard is much higher than CPM.

4. Link exchange/advertising exchange

Link exchange and banner advertisements between websites help to increase the number of visitors, but this is for personal homepages or non-commercial websites that mainly provide information. If corporate websites learn this method, they may shoot themselves in the foot, or they may hand over their hard-won customers to others!

It's not that lofty sentiments are not encouraged here, but where is the essence of business, that is, the pursuit of profit maximization? Whether it is debatable to seek the sublimation of one's own morality at the expense of maximizing the interests of competitors. Therefore, enterprises must carefully weigh the pros and cons before linking competitors' websites.

However, if your website provides a certain service and the contents of other websites are just complementary to yours, you may wish to consider establishing links or exchanging advertisements with them, which will not only increase the visits of both parties, but also provide customers with more comprehensive services and avoid direct competition.

In addition, you can also consider establishing links with portals or professional websites, but this work is very heavy. First, we must determine the influence of the linked objects one by one, and then obtain the consent of the other party. The reality is often that small websites are eager to link with you, but big websites are often unwilling unless you can really bring them benefits economically or in information content.

5. Publish information or register enterprises on B2B websites.

B2B is the abbreviation of English Business to Business. B2B website is a communication bridge between buyers and sellers with the help of network convenience, and buyers and sellers can publish and search supply and demand information on it at the same time. In today's network industry, the status of B2B websites seems to be relatively stable.

The representative B2B websites in China are Alibaba and American Business Network (MeetChina.com). Alibaba is basically a commercial intermediary, allowing enterprises to release supply and demand information for free and provide enterprise registration services. On the other hand, American Business Network has developed a new procurement bidding model for foreign groups. There are many B2B websites abroad, such as Yahoo! B2B market, Buylink and so on. These websites are geared to customers all over the world, so it is also very effective to publish goods and services information or register enterprises on them.

However, it should be noted that these websites make profits in different ways, some charge a certain fee on a regular basis, and some extract a certain percentage of commissions from the trading business. We should be especially careful about the latter. For the export of domestic products, because the procedures are handled by the website, and the export settlement must go through the website, and the funds can reach your hands after deducting the commission, so the credit status of the website and whether there are professional foreign trade human resources should be the focus of enterprises' attention. In addition, the more times the funds are handled, the greater the risk, and it will also cause certain losses to the enterprise. For example, the interest loss of funds in transit. If the transaction amount is small, the loss will not be obvious, but if the amount of funds is huge, the loss of bank interest will be considerable. Therefore, these factors should be considered when choosing B2B websites for commercial marketing.

6. Publish website information in newsgroups and forums.

There are a large number of newsgroups and forums on the Internet, where people often discuss and publish news on specific topics, including business information. In fact, there are many specialized business news groups and forums, and many people use them to promote their products. However, because most newsgroups and forums are open, almost anyone can post on them at will, so their information quality is not as good as that of search engines. Moreover, when submitting information to these websites, email addresses are generally required, which often provides an opportunity for spam. Of course, under the premise of ensuring that spam can be effectively controlled, enterprises may wish to use newsgroups and forums to expand publicity.

7. Other website promotion methods

In addition to the above main online marketing methods, there are other promotion methods such as creating events (such as launching prize-winning activities) and providing free resources. However, these publicity methods are generally either expensive or have limited influence, especially making events, which are more suitable for large enterprises with financial and technical strength, and are of little value to export-oriented and small and medium-sized enterprises.

Through the comparison of the above main online marketing methods, we can see that logging into search engines is an ideal choice for enterprises to expand their popularity and publicize their products and services, regardless of cost, ease of use or effect. If enterprises can make full use of this favorable condition and actively carry out online marketing, they will surely achieve greater development.