Provide a paper on promotion as a writing reference. On commodity promotion strategy and its language art Abstract: In the tide of market economy, we are promoting our products and services all the time. Commodity promotion is a "bridge" between producers and consumers. How to build this "bridge" and improve its efficiency. This is the biggest headache for every salesperson. This paper only makes a preliminary discussion on the strategy of commodity promotion and its language art. Key words: commodity promotion, personality charm, strategic skills and language art promotion refer to the activities of a social organization that produces goods or provides services to sell goods to consumers from all walks of life, and it is the process of persuading a person or a group of people to buy products or enjoy services. The first step in sales promotion is to find out potential customers. Before going out for sale, salespeople must have three basic knowledge: first, product knowledge-about the enterprise, the characteristics and uses of its products; The second is customer knowledge-including the personal situation of potential customers and the situation of their enterprises; Third, competitors' knowledge-competitors' product characteristics, competitiveness and competitive position. On this basis, we can start a face-to-face conversation with potential customers. At this time, salespeople should have three main goals in mind: first, to leave a good impression on each other; The second is to verify all the information obtained in the preparation stage; The third is to prepare for the later conversation. An experienced salesman should have the strategy of negotiating with buyers with different opinions, prepare appropriate wording and arguments to deal with objections at any time, and master certain sales skills. 1. There are no fixed rules for promotion strategies and techniques, but experienced salesmen can always try their best to keep customers' appetite, arouse consumers' attention and interest, and stimulate their desire to buy. The following strategies and techniques are commonly used in sales promotion: 1. The method of enhancing personality charm. Sell products by selling yourself. As the saying goes, "unless they like you, they will buy your products." The better your personal charm, the better your sales performance will be. Honesty is the characteristic of a salesman's long-term success. It is true that many people who get rich overnight make a lot of money by fooling others, but truly honest salesmen often have repeat customers because customers know that they will get honest credit, high-quality products, reasonable prices and services. A salesman must have a good reputation. The only way to gain and maintain a good reputation is honesty and integrity. In almost every successful sales case, customers believe in the products you sell because they believe in you. Customers want you to be an enthusiastic person, a sincere person, a straightforward person and a trustworthy person. He wants you to tell him the advantages of the product, not to speak ill of his opponent. When you persuade customers to buy products, the better for both parties, the more likely it is to reach a deal. More importantly, both parties will be satisfied with this transaction. In order to close the deal and satisfy the customers, this will be the permanent result that you finally pursue. 2. Ways to take care of thatched cottages. According to the relevant survey, if a salesman with 200 interviewees visits each customer only once, his sales success rate is in the range of 0.5% to 3% (0.5% to 3%), that is, 1 to 6 customers. But if he visits each customer 2 to 7 times, his success rate will increase, which is about 0.5% to 5% (0.5% to 5%), that is, 1 to 10 customers. And if he increases the number of visits, 8 to 20 times per customer, the success rate will be greatly improved. About 5% to 55% (5% ~ 55%), that is, 10 to10 customers. Therefore, many visits make the relationship between salesmen and customers closer and closer, and the distance is getting shorter and shorter. The more visits, the higher the success rate of sales promotion. 3. Let the other person say "yes". Psychological experiments show that if a person speaks a series of "yes" words at the beginning, the whole body and mind will tend to be positive. When you are emotionally opposed to the other person, it is difficult to force the other person who has already refused to agree with you. Therefore, before inducing the other party to say "yes", we should try to elicit some questions from the side, let the other party say "yes" repeatedly, and then suddenly return to the topic when the number of times of answering "yes" increases gradually, so that the other party can also answer "yes" unintentionally. This phenomenon is called "the law of inertia" in psychology. 4. Go shopping. Any consumer wants to buy good and cheap goods. Therefore, the salesman must compare the goods he sells with other similar goods and highlight the superiority of the goods he sells. Give the decision-making power to consumers, so that consumers can make decisions that are beneficial to them faster in a relaxed and gentle mood. You can't deliberately belittle competitors' products in this way. 5. Take a step back. The method of leaving first is a sales promotion skill that indirectly denies many objections of customers by using the speaking skill of "yes, but ……". This method is based on relevant facts and reasons. When the customer says I don't need this thing, you can say, "Yes, many people think they don't need this thing, but if you really understand the purpose of this thing, you may change your original opinion." In fact ... "The first step is to acknowledge the customer's opinions and provide more information to indirectly deny the customer's opinions. Remember: it is absolutely wrong to argue with customers at any time. Please refer to the following website for the rest of the papers:/market/081217/09582631.html.