Graduation thesis of graphic design:

[size=2] As we all know, creativity is the basis of design, creativity is the basis of characteristics, and characteristics are the basis of originality. I don't think it is possible to think that unique ideas are not done well by everyone and everyone should accept them. In my opinion, design has neither succeeded nor failed, because design is alive and many things are contradictory, so it is impossible for an individual to make an accurate evaluation.

A design, the details of key parts should try to reduce the error, otherwise the difference is a millimeter. Such as apples, tomatoes, oranges and so on. They are almost the same in volume, but in fact they are quite different, so we should grasp their different characteristics and describe them accurately when processing.

In fact, the design can be complex or simple. In a sense, design is a wonderful collocation, just like mixing wine. We often can't predict the final effect of design. Because of this, we often make some unexpected works. Design is perceptual knowledge. If it's just a painting, we can simply analyze its advantages and disadvantages. However, a design can exert too much imagination, so it's hard to know whether it was deliberately created by the author or whether you found a wonderful coincidence. So when did this design appear? Let's explore together!

China is one of the earliest countries with currency. Since the Xia Dynasty, various natural currencies and artificial currencies have appeared one after another. The design of various currencies in the Shang and Zhou Dynasties is enough to show us the superb and rich design level for thousands of years. Many stereotyped currency design styles have been influencing the development of decorative patterns and the formation of culture in China. However, these rich and complicated designs are not comparable to the later copper coin designs. Copper coins in Qin dynasty chose the simplest inner and outer circle graphics, and completed the most perfect use function and the most extensive educational function. It can be said without hesitation that the mastery of circles and squares is one of the most important sublimation stages of human beings' initial understanding of abstract graphics, and it is a sign that the basic strokes of points and paintings have risen to the basic imprisonment (a plane with linear development) composed of murals. In the painted pottery patterns of primitive society in China, the basic patterns are not only points and curves, but also triangles, squares and circles. These patterns are ingeniously combined to form rich decorative patterns. However, using and expressing squares and circles as design elements and design ideas depends on further understanding and grasping abstract design elements. When people understand the truth that "there is no Fiona Fang without rules" and the law that "the circle makes you move and the square makes you quiet", and even use cultural concepts and feeling patterns such as "the sky is round, the earth is square and the earth is flat" to measure "the square" and "the circle", this design shows great mystery. Money needs to be used and circulated. Almost all coins in the world come down to a circular design, and only the Chinese nation has chosen a circle with a square hole as the final style of coins. Money with ropes running through it is naturally easy to count and carry, and as a drilling technology, casting square holes is much easier than drilling round holes. This design of China currency naturally has extremely rich cultural requirements, which makes people "hard to give up". It is precisely because of this "giving up the easy and seeking the difficult" process design that the design of copper coins naturally has more development possibilities in terms of use function and cultural affinity, and the punched money is more conducive to carrying and counting. Square holes and round coins can accommodate other social and cultural concepts related to graphics at the same time, such as the basic function of currency circulation and stability, the social character of people like sleek and founder, and the position concept of periphery and center. This is why the name "Confucius Brothers" appeared, which made money take the name "Kong" like Confucius and adapted to the cultural spirit advocated by Confucianism. In this way, it is possible for the God of Wealth in China to win the title of "Gong Ming Yuan Shuai". Only the conjunction of "the money is upright and the god of wealth is fair" can pin people's hopes on a broader cultural concept and shape people's character. If we further investigate the design of many daily electrical appliances by ordinary people in China, we will also find many "giving up the easy and seeking the difficult" and "echoing Fiona Fang" (rules). Chopsticks, baskets and dustpans commonly used in people's production and life in China are the most common examples and are also typical in design and manufacture. Otherwise, those modern convenience baskets and sanitary chopsticks that have been "transformed" will not continue this eye-catching and detailed shape. Let's look at the basic shapes of countless contemporary trademarks and other signs, generally following the basic way of contrasting, interspersed or containing Fiona Fang and other basic graphics. These are the basic design ideas of China copper coins. It is no exaggeration to say that the successful design of China copper coins is the result of China designers' understanding of the basic principles and laws of graphic design. This design principle is eternal.

Now, with the continuous development of China's market economy and the improvement of the process of economic globalization, the market mechanism has entered the field of spiritual production, a large number of enterprises producing cultural products have emerged, and the cultural industry has risen rapidly, and its position in social life and national economy is rising rapidly. In many countries, cultural industry has become an important pillar industry and a new economic growth point; In the fierce market competition, the cultural content of various commodities and the cultural added value they bring are increasingly becoming the strong competitiveness of the economy; The change of cultural concept has brought about the development of new products, the adjustment of product structure and the change of economic structure. As a category of cultural industry, graphic design art is facing the social reality that culture and economy blend with each other. We have to think about the living environment of this industry and how to seize the opportunity to enhance our development strength in the economic tide, so as to make the graphic design art develop healthily, orderly and comprehensively. In the fierce market competition, both international and domestic enterprises regard improving the design level as a means to enhance their competitiveness. From newspapers to magazines, from television to the Internet, from brands to packaging, from advertising to image design, the functions and functions of graphic design are constantly expanding, and its influence involves all aspects of social life and various industries. According to incomplete statistics, there are currently more than 300,000 employees engaged in graphic design, and there are nearly 1,000 universities and teaching institutions engaged in the cultivation of graphic design art talents, and the number is still increasing. For such a thriving cultural industry army, it is an indispensable and important force to develop the market economy. However, for a long time, employees have been scattered in different industries and fields, in a marginalized position, and there is no clear industry positioning and their own industry organizations and academic institutions. As for industry division of labor and industry standards, industry intermediary organizations are even more out of the question. Faced with the rapid development of economy and high technology and the relative backwardness of graphic design, many researchers and practitioners of graphic design art are anxious and demand to change the status quo in order to gain their own development space.

I often have an idea that the world's highest design award should be awarded to the designer who designed copper coins for Qin in ancient China. Maybe my idea is not unreasonable. In terms of the long-term use of conjoined design, the large number of products created, the number and number of people who use these products, the long-term delay of this design, the excavation of this design idea and the expansion of the design concept, and the discovery and application of rich cultural connotations caused by this design, it can be said that the design achievements are unparalleled. Then, if you want to select a design award in the world, it is natural.

So, I think it's better not to be too professional. You are welcome to say that all of you (including me) are still learning how to introduce the concept of design. I remember someone saying that "human beings always measure the whole world with their own small ruler, and then think that the world is one way or another". Although we will also express our views and opinions loudly. But at this time, I prefer to be a silent student. I'm not trying to shut everyone up. I just want to avoid absolute arguments, make leading speeches, comment on a design with obvious extreme words, and treat every work with an exploratory attitude, even if you think it is really worthless. Of course, this is only a matter of personal cultivation, but I think it is necessary to repeat it. Yes, many of us are design elites, but we can make progress, at least keep improving. Design is the embodiment of thought, and people need good thoughts to have good design. I believe that even newcomers have something to learn. Designers should be a team, and unity can bring out the best in each other.