Since the beginning of this year, the domestic coal economic situation has become more severe. Under the dual influence of declining demand and overcapacity, coal prices have fallen to a low level in the past nine years. The "new normal" of China economy forces coal enterprises to face up to the importance and urgency of transformation and development, but where and how to transform still need to be explored.

Although domestic thermal coal prices have gradually stabilized and shown signs of recovery since mid-May, the short-term market prospects are hardly optimistic. According to the CCI thermal coal price index jointly issued by Wei Fen and Platts, as of June 2, the offshore tax-included prices of Qinhuangdao 5500 kcal (CCI 1) and 5000 kcal (CCI2) thermal coal were 40 1.5 yuan/ton and 353.5 yuan/ton respectively, which were significantly lower than those at the beginning of this year.

Since the second half of 20 12, the domestic coal industry has gone downhill, ending the "golden decade" since the new century. In order to cope with the increasing loss situation, coal enterprises have taken measures including reducing staff and wages to reduce costs and losses. At the same time, the relevant state departments have stepped in to rescue the market. 2065438+Since July 2004, the National Development and Reform Commission has held 24 consecutive meetings to help the coal industry out of the predicament, and the policy intensity has been continuously increased.

However, a series of rescue policies introduced in the early stage did not help the coal industry get rid of the predicament, and the pace of coal price decline did not stop, making the coal industry in a more difficult situation. In this context, what should enterprises do? Is it to continue to improve the competitiveness and sales of enterprises by reducing costs and selling prices? If the excess capacity of coal cannot be effectively solved, enterprises may only become more and more passive.

The way out for the whole coal industry seems that only transformation can really get out of the predicament. So how do you turn? At present, it is estimated that most coal enterprises are not easy to be familiar with new industries, sources of funds, superior technologies, sales channels and so on.

Transformation and upgrading have been discussed for many years, and coal enterprises have also developed many non-coal businesses, but most of these businesses have not brought corresponding returns to enterprises, but have been subsidized by the profits brought by coal business. After the loss of coal business, the development of non-coal business will be more difficult.

What makes coal enterprises even more headache is that in the case of declining industry prosperity, bank loans are also tightening, and some banks have even begun to gradually recover their previous loans in order to reduce risks. The coal business is losing money and there is no source of funds. It is difficult to talk about the transformation and development of coal enterprises.

Therefore, in the face of the persistently depressed coal market and falling coal prices, the transformation and development of new industries may sound like a good pie, but unfortunately, most coal enterprises can't afford it, or they can't turn it around.

Pushing coal to the market is the only way to transform and upgrade the coal industry. The change of market environment makes many coal enterprises feel that they must change from production to management.

For local coal enterprises, the ability to resist market risks is relatively weak. It is necessary to make an exit plan as soon as possible in order to maximize policy support, or be acquired by other coal enterprises or upstream and downstream enterprises to minimize investment losses.

For state-owned key enterprises and central enterprises, these enterprises not only undertake the mission of coal production and supply, but also undertake the responsibility of solving employment and ensuring social stability. Under the current situation of coal market, major coal groups can consider strengthening cooperation with downstream enterprises through equity swap, so as to establish consistent interests with downstream enterprises.

At present, Shanxi Province is also actively promoting the reform of provincial state-owned enterprises, encouraging coal enterprises to participate in shares with large enterprises in the downstream steel and electric power industries, and at the same time, carrying out professional restructuring of non-coal companies under provincial coal groups to avoid simple similarities and repeated operations of multiple groups.

In addition, major coal groups should change from focusing only on output to paying more attention to profit, from relying on government, resources and monopoly to acquiring wealth in the capital market, and use various modern financial tools to reduce costs, control risks and increase profits.

Recently, a combination word "internet plus" has become popular, and the Internet has become a brand-new thinking revolution. What opportunities have Internet thinking brought to the transformation and development of coal enterprises, and what are the requirements for change?

One of the Internet thinking associated with the transformation of coal enterprises is extreme thinking. In today's situation of coal overcapacity and oversupply in the market, the market competition of products will highlight its extremes and differences. Cleanliness and low carbonization of coal products is the ultimate product direction, and it is also the new requirement of the country and society in the new period, that is, to realize the strategic orientation of high-end and high-value coal products. Only by owning these clean and low-carbon products can enterprises impress and attract users.

Another kind of Internet thinking is cross-border thinking. Under the current situation, it is increasingly difficult for traditional coal enterprises to break through the predicament. We must establish a new concept of the times, find the path of enterprise business model innovation with cross-border thinking, and promote coal enterprises to achieve a breakthrough against the trend by promoting business model innovation.

In the future, on the one hand, the relevant government departments should continue to strengthen policy research and introduce effective measures to help the coal industry get out of trouble as soon as possible; On the other hand, coal enterprises should be fully aware of the current dangerous situation, actively play their initiative, seek low-cost expansion, adopt advanced technology and equipment, implement refined management and reasonably extend the industrial chain, which will also be an inevitable choice for enterprises to reduce costs and increase efficiency and win in the competition.

In the current coal market, coal enterprises can only cope with the crisis and have the opportunity to rise against the trend by changing their business philosophy and constantly transforming and upgrading.