Marketing channel management research is an important part of modern enterprise marketing management. The theme of this paper is the transformation of interactive marketing channels of Shengnai Materials Co., Ltd. The author analyzes and studies the company's channel management mode, management mechanism, constraints, channel conflict, channel control and the internal and external environment of marketing channels, and finds the shortcomings and defects of marketing channel management. Combined with the basic theory of learning marketing channels and the frontier theory of marketing channel development, this paper puts forward the reform ideas of marketing channels, which are fully demonstrated to improve the management of enterprise marketing channels and give better play to the role of marketing channels.