Nobutaro, the founder of Hello Kitty, sold silk and rubber sandals. He likes to add some small designs to his products to increase sales. He found that if he added a flower to his shoes, he could sell it at a higher price. Then he began to dump other cheap goods, adding some designs to the products every time. In the past 40 years, Sanrio Company in Nobutaro has developed 450 images, but only Kitty has really succeeded.

Kitty cat was born on 1974. At that time, Sanrio Company was scheduled to launch a small wallet, and the pattern on it hoped to design a brand-new role. Kitty's first generation designer Shimizu Zanzi thought of children's favorite animals at the beginning of the design, which are nothing more than bears, puppies and kittens. Since the first two have been introduced, she decided to adopt her favorite cat, so this little white cat with a red bow appeared in her wallet. Nobutaro didn't like it very much at that time, but strangely, the kitten became popular out of control.

Grass-roots marketing strategy makes Kitty deeply rooted in people's hearts. When Kitty Cat was launched, Sanrio Company did little market testing and advertising. Moreover, as long as Kitty's lovely and simple image is not tarnished, Sanrio Company promises to authorize almost any product (except cigarettes, alcohol and guns).

After Kitty became famous, Sanrio seldom deliberately spent on advertising, but adopted the concept of all-round marketing. Hello Kitty is printed on every conceivable product, from stickers, pens, notebooks, clothes, toys, watches, cups, plates, chopsticks, mobile phones, toasters, trash cans, computers, treadmills, cars, and even adventure theme parks where people can be placed! And occasionally use limited products to stimulate collection behavior and repeat purchase rate.

Kitty's success has also brought great business benefits to her business partners. Sanrio has authorized more than 500 Japanese companies and hundreds of overseas companies.

Today, the unique image of Kitty cat has appeared on about 22,000 different products and sold well in more than 40 countries. In 2004, McDonald's officially launched mini Hello Kitty ornaments in restaurants, with different colors and lovely shapes, which immediately won the recognition of consumers. In Taiwan Province Province, because the mini Kitty introduced by McDonald's is very popular, whether to buy a Hello Kitty for each other has even become a sign for couples to decide whether to fall in love. There was even a riot when customers at McDonald's in Singapore lined up to buy a happy children's meal with Kitty and her boyfriend's dear Daniel as the theme.

A series of effective sales strategies give full play to the commercial value of Kitty cats. It is reported that Kitty Cat earns 500 million dollars a year for the copyright owner Sanou Company, and also earns billions of dollars for companies that authorize the use of its image. It is said that Microsoft Company of the United States once envisaged to bid $5.6 billion for the copyright of Kitty cat. Even, her influence spread to the business field-the political war of words admitted by the Taiwan provincial government, the murder of Kitty in Hong Kong, the global cultural movement ... until someone took her as the theme of the paper. "She is like my lucky one", as Scarlett Johansson, the popular king of Hollywood, said, this round-faced naive kitten has made countless people's dreams come true, and she has also made her own cartoon business kingdom.

This nameless kitten pattern, which originally appeared on cheap plastic wallets, has now become a lovely idol who has earned a lot of money all over the world. Moreover, don't forget, unlike Doraemon and Garfield, kitty is just a commodity, without the support of any movies or cartoons. This kind of cat with the most market value in the world, like cartoon characters such as Snoopy, the world's most famous dog, and Winnie the Pooh, the world's most popular bear, is enduring, because it can create products that not only attract children, but also capture the hearts of women all over the world.

For more than 30 years, this kitten with no mouth has been smiling and has become the most reassuring partner and role model for children, especially little girls. When a generation of girls grow up to be mothers, they will still like this cat as much as their daughters.

So how did this kitten without a mouth win the hearts of girls? It turned out that the supporters interpreted her thoughts at will by this expressionless cat face. This is also the idea of Sanou, so that kitty cats without mouths can give consumers imagination and let people project their emotions on Kitty cats. In other words: if you think kitty is happy today, she will be happy; If you are in a bad mood today, Nobutaro, the founder of K Hello Kitty, has sold silk and rubber sandals. He likes to add some small designs to his products to increase sales. He found that if he added a flower to his shoes, he could sell it at a higher price. Then he began to dump other cheap goods, adding some designs to the products every time. In the past 40 years, Sanrio Company in Nobutaro has developed 450 images, but only Kitty has really succeeded.

Kitty cat was born on 1974. At that time, Sanrio Company was scheduled to launch a small wallet, and the pattern on it hoped to design a brand-new role. Kitty's first generation designer Shimizu Zanzi thought of children's favorite animals at the beginning of the design, which are nothing more than bears, puppies and kittens. Since the first two have been introduced, she decided to adopt her favorite cat, so this little white cat with a red bow appeared in her wallet. Nobutaro didn't like it very much at that time, but strangely, the kitten became popular out of control.

Grass-roots marketing strategy makes Kitty deeply rooted in people's hearts. When Kitty Cat was launched, Sanrio Company did little market testing and advertising. Moreover, as long as Kitty's lovely and simple image is not tarnished, Sanrio Company promises to authorize almost any product (except cigarettes, alcohol and guns).

After Kitty became famous, Sanrio seldom deliberately spent on advertising, but adopted the concept of all-round marketing. Hello Kitty is printed on every conceivable product, from stickers, pens, notebooks, clothes, toys, watches, cups, plates, chopsticks, mobile phones, toasters, trash cans, computers, treadmills, cars, and even adventure theme parks where people can be placed! And occasionally use limited products to stimulate collection behavior and repeat purchase rate.

Kitty's success has also brought great business benefits to her business partners. Sanrio has authorized more than 500 Japanese companies and hundreds of overseas companies.

Today, the unique image of Kitty cat has appeared on about 22,000 different products and sold well in more than 40 countries. In 2004, McDonald's officially launched mini Hello Kitty ornaments in restaurants, with different colors and lovely shapes, which immediately won the recognition of consumers. In Taiwan Province Province, because the mini Kitty introduced by McDonald's is very popular, whether to buy a Hello Kitty for each other has even become a sign for couples to decide whether to fall in love. There was even a riot when customers at McDonald's in Singapore lined up to buy a happy children's meal with Kitty and her boyfriend's dear Daniel as the theme.

A series of effective sales strategies give full play to the commercial value of Kitty cats. It is reported that Kitty Cat earns 500 million dollars a year for the copyright owner Sanou Company, and also earns billions of dollars for companies that authorize the use of its image. It is said that Microsoft Company of the United States once envisaged to bid $5.6 billion for the copyright of Kitty cat. Even, her influence spread to the business field-the political war of words admitted by the Taiwan provincial government, the murder of Kitty in Hong Kong, the global cultural movement ... until someone took her as the theme of the paper. "She is like my lucky one", as Scarlett Johansson, the popular king of Hollywood, said, this round-faced naive kitten has made countless people's dreams come true, and she has also made her own cartoon business kingdom.

This nameless kitten pattern, which originally appeared on cheap plastic wallets, has now become a lovely idol who has earned a lot of money all over the world. Moreover, don't forget, unlike Doraemon and Garfield, kitty is just a commodity, without the support of any movies or cartoons. This kind of cat with the most market value in the world, like cartoon characters such as Snoopy, the world's most famous dog, and Winnie the Pooh, the world's most popular bear, is enduring, because it can create products that not only attract children, but also capture the hearts of women all over the world.

For more than 30 years, this kitten with no mouth has been smiling and has become the most reassuring partner and role model for children, especially little girls. When a generation of girls grow up to be mothers, they will still like this cat as much as their daughters.

So how did this kitten without a mouth win the hearts of girls? It turned out that the supporters interpreted her thoughts at will by this expressionless cat face. This is also the idea of Sanou, so that kitty cats without mouths can give consumers imagination and let people project their emotions on Kitty cats. In other words: if you think kitty is happy today, she will be happy; If you are in a bad mood today, Katie is blue. This role exchange makes people feel that she is a close partner.