The price is lower than that of the same level joint venture car, and the cost performance is high. Heilongjiang University "Comparative Study on Marketing Strategies of American GM and Japanese Toyota in China" They said that the pricing strategy of domestic cars is like this. Even if the performance and technology are close to the joint venture car, the pricing is about 20% cheaper than the joint venture car, and the cost performance is higher.
Because even if there is no import tariff, joint venture cars have to pay an extra 10% technology transfer fee to foreign brands, which is higher than the cost of domestic cars and will be more expensive to sell.
You see, there are reasons for both. Then as we said before, the configuration of domestic cars is generally much higher than that of joint venture cars.
For example, Red Flag H7 was developed based on Toyota Crown's vehicle platform. Although it is longer, wider and higher than the crown, it also has more electric memory seats, PM2.5 filtering, and independent air conditioning in the rear row. , but the price is 654.38+0-80 thousand yuan cheaper than the crown.
It's like when you go out to buy a T-shirt, the fabric style is the same. One is printed with foreign brands and sold at 1800. The other is a domestic brand, and the price is 280 yuan, which is similar to the fabric. Why don't I buy domestic brands to support it? 280 yuan is much cheaper, that's all.
And the design is more in line with the needs and hobbies of Chinese people. Not only is it cost-effective, it is more cost-effective, but also the design of domestic cars is more in line with the needs of domestic people in China.
Just like the tailor's tailor-made clothes in Shanghai Lane, his service is actually more customized and targeted than the clothes bought in Uniqlo or other ZARA.
Jilin University has a paper entitled "Research on the Competitiveness of China's Automobile Industry", which says that because domestic cars were born in China market, the improper introduction of joint ventures can be avoided, and the market demand can be understood more quickly and accurately.
For example, BYD's car, praise and Chinese buttons are very, very friendly and convenient for old users who don't know English.