As a category of modern service industry, convention and exhibition industry can promote the development of transportation, logistics, construction, commerce, advertising, tourism, finance and other related industries. Broad development prospects and good development opportunities have created a good external environment for exhibition economy and management talents, and become an important channel for economic and trade exchanges among countries. With China's entry into WTO, China's convention and exhibition industry needs to be in line with international standards immediately to meet historical opportunities and challenges. Objectively speaking, the management and operation mode of China convention and exhibition industry is relatively backward. The survival and development of convention and exhibition industry ultimately depends on the unique design concept and effective management, which is the construction of talents. As one of the major exhibition cities in China, Beijing's exhibition industry urgently needs to supplement a group of high-level compound talents with modern design concepts, basic skills and methods of exhibition design and modern management knowledge. Training direction: this major has basic artistic and cultural literacy, strong creativity, planning, organization, management and cooperation ability, not only grasps the basic methods and skills of exhibition design, but also has modern management knowledge, and can design, plan and manage exhibition activities. Curriculum: management principles, marketing, public relations practice, basic accounting, economic law, art foundation, three major components, exhibition design drawing, introduction to exhibition design, exhibition environment and space design, exhibition information transmission, computer network application, multimedia-aided design (Photoshop, Autocad, 3Dmax, etc. ), business exhibition design, advertising, business English, exhibition project budget, exhibition planning and organization, exhibition management and service, business meeting, communication skills, tourism consumption psychology, large-scale conference salon management, business negotiation. Work destination: exhibition service company, exhibition service network center, exhibition center; Exhibition departments of major museums and advertising planning departments of enterprises and institutions. As a senior exhibition management expert, he is suitable for exhibition management as well as tourism enterprises and institutions. Exhibition Art and Technology (050427S) I. Business Training Objectives and Specifications This major cultivates all-round development of morality, intelligence and physique. Have solid artistic design ability, be familiar with engineering technology and materials, understand the basic knowledge of exhibition management, have strong adaptability and wide knowledge, can meet the needs of the international development of China exhibition industry, have pioneering and innovative ability and teamwork spirit, and can engage in exhibition art design work in enterprises, institutions and professional design institutions related to the exhibition industry. Ii. business training requirements 1. Knowledge structure requires (1) systematic mastery of art and design professional skills and theoretical knowledge; (2) Be familiar with the history, present situation and industry development of exhibition art design at home and abroad, have a strong sense and ability of modern design, and be able to independently complete the booth allocation of the exhibition hall and the design and production of the surrounding environment; (3) Master various knowledge elements related to exhibition art design, such as engineering and technology, materials and budget, management and planning; (4) Familiar with the development status of convention and exhibition industry at home and abroad and relevant policies and regulations, and basically grasp the basic knowledge of convention and exhibition management; (5) Master English listening, reading and translation skills. 2. Quality and ability requirements: (1) Basic cultural quality and professional quality that should be possessed in this professional field; (2) Good aesthetic quality and certain humanistic quality; (3) Have the ability to independently conduct art design and organize project implementation; (four) with strong learning ability and innovation ability, can adapt to the requirements of the rapid development of the exhibition industry knowledge structure; (5) Have team spirit and strong communication skills. Three. The main subjects are art, engineering and literature. The main courses are sketch, color, three components, decoration foundation, perspective, engineering and drawing, exhibition design, environmental facilities design, exhibition space expression techniques, computer design software application, advertising design, printing draft production and technology, exhibition model design and production, exhibition props design and production, ergonomics, materials and budget, Chinese painting, calligraphy and so on. Five, sketch, collecting wind, market research, professional investigation, exhibition enterprise practice, graduation practice, graduation design (graduation thesis) of the main practical links. An intransitive verb confers a degree.