Great changes have taken place in 20 19 Xiaomi company: first, Redmi's sub-brands operated independently, then Xiaomi 9 was officially released in 1999, and finally, Xiaomi executives and responsible persons took the stage to interact with fans, thus doing all-round Xiaomi brand marketing and promotion. For these changes, Miracle's idea is this. (PS, not objective, true thoughts. Only represents personal attitude)

Red rice phone

Independent operation of red rice mobile phone has more advantages than disadvantages for Xiaomi and Redmi brands. After independence, Redmi can get rid of the shackles of Xiaomi price range and explore Redmi flagship mobile phones with stronger performance and higher cost performance. Xiaomi mobile phone has got rid of the burden of extreme cost performance and can concentrate on attacking the high-end market. Redmi's independence is also beneficial to Xiaomi's high-end reputation and brand. Of course, after independence, the pressure of Xiaomi brand will be even greater, such as Snapdragon 855 version of red rice mobile phone.

Xiaomi 9

Several mobile phones released by Xiaomi this year are all made in Liu Haiping. At present, Miracle's evaluation is laziness and compromise to cost performance. Of course, the flagship of a certain behavior is also naked laziness. 20 19 is the first year of 5G mobile phone, and it is also the most crucial year in the smart phone market. Xiaomi Company has to come up with its famous gimmick cost performance to maintain and expand sales and market share. However, if Xiaomi mix4 comes up with such a Liu Haiping in the second half of the year, I can only describe Xiaomi's performance with extreme disappointment.

wireless charging

Xiaomi company likes to exert its strength on emerging technologies: NFC bus and subway card, 18:9 full screen and wireless charging. For thin body and wireless charging, the battery capacity of Xiaomi 9 is only 3300 mAh. Miracle still appreciates Xiaomi's promotion of wireless charging. He not only increased the charging power to 20W, but also introduced a whole set of charging schemes: wireless charging board, wireless car charger and wireless charging treasure. This three-piece suit can cover most scenes in life. If this experience can reach a unified standard, why worry that wireless charging technology can't be popularized quickly?

Overall marketing

When Xiaomi 9 and Red Rice note7 were released, Weibo, an executive of Xiaomi, almost became a circle of friends seeking advertisements and praises, full of the flavor of sheep. Later, other departments began to listen to users' opinions and suggestions through Weibo, and at the same time learn professional knowledge from netizens. Miracle thinks there are roughly two reasons for this: First, we can understand users' needs and opinions more quickly and effectively. The second is to let consumers have a deeper understanding of the new technology and hardware of Xiaomi mobile phone, so as to gain a bigger online market.

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Finally, let's talk about 20 19' s expectation of Xiaomi mobile phone: Xiaomi mix series should not use water drop screen, otherwise the high-end mobile phone market will automatically issue a ticket. If Xiaomi's black technology is reserved on Xiaomi 9, please post what you have on Xiaomi mix series, otherwise the red rice mobile phone equipped with Snapdragon 855 processor will let you know the ultimate cost performance.