However, it is worth noting that after this "epidemic", the automobile industry at the top of the manufacturing industry is actively practicing corporate social responsibility. In addition to enthusiastic donations and "zero contact" car sales, we also explore more ways of assistance and self-help in combination with our own advantages.
Saic-GM-Wuling, BYD and other "cross-border" production masks
Due to the sudden outbreak of the epidemic in COVID-19, a large number of medical supplies are in short supply. In this context, a number of car companies temporarily transformed their production lines and quickly put them into the production of a series of protective materials.
On February 6th, SAIC-GM-Wuling announced that it would rebuild the production line to produce masks as soon as possible. Three days later, the first batch of 200,000 masks produced by SAIC-GM-Wuling joint suppliers have been rolled off the assembly line. The box says "Everything Wu Lingren needs has been made"? The slogan is particularly eye-catching
It is reported that 14 mask production lines have been set up in the transformed workshop of SAIC-GM-Wuling, including 4 N95 mask production lines and 10 general medical protective mask production lines, and the daily output is expected to reach more than 1.7 million.
BYD, which is good at cross-border in the automobile industry itself, is not far behind. It is reported that "BYD brand" masks and disinfectant will be mass-produced and shipped around February 17, with a production capacity of 5 million masks/day and a production capacity of 50,000 bottles/day.
In order to solve the problem of mask shortage, Guangzhou Automobile Group joined the production team. It is understood that the first mask production equipment of Guangzhou Automobile Group was installed and debugged on February 1 1. It is estimated that 12 self-made equipment will be completed on February 22nd, and 30 sets will be completed by the end of February.
The reason why car companies can quickly invest in the production of protective materials such as masks is mainly due to the reserve of raw materials, production processes and production sites. Relevant statistics show that automobiles can involve more than 100 industrial sectors, and the impact rate on industry is as high as 20%.
SAIC Datong and BAIC Futian urgently produced negative pressure ambulances.
In the "anti-epidemic" campaign, in addition to a large number of medical supplies, the demand for negative pressure ambulances in the anti-epidemic front line is more urgent.
It is reported that at present, a number of domestic first-class commercial vehicle enterprises, including Beiqi Futian, Fujian Benz, Jiangling Group, Yutong Group, Brilliance Group, SAIC Datong, Jiangling Ford and Nanjing Automobile Iveco, have been sent to the front line of disaster relief to play their own value.
Although building cars is the "old line" of car companies, the production conditions and configuration requirements of negative pressure ambulances are relatively high. In addition to making the air in the car harmless and exhausting, it is also necessary to equip with a full set of rescue equipment such as ventilator, defibrillator and ECG monitor, and install ultraviolet disinfection lamp and central oxygen supply interface to ensure "safe isolation".
As early as 65438+1October 24th, the Ministry of Industry and Information Technology issued the task of producing negative pressure ambulances to many car companies with negative pressure ambulances, such as Beiqi Futian, SAIC Datong, Brilliance Group and Jiangling Group. Among them, SAIC Datong started production planning, key equipment and materials pulling, employee recall and other work on the same day after receiving the production task of negative pressure ambulance, and reduced the original production cycle of negative pressure ambulance from 1 month to 10 day. On February 5th, 30 negative-pressure ambulances went to the epidemic prevention front line.
Geely develops "all-round healthy car"
On February 4th, Zhejiang Geely Holding Group announced that it had decided that Geely Automobile would invest 370 million yuan in advance to start the research and development of "all-round health car" with virus prevention function.
According to Geely's official introduction, the "all-around health car" is different from the professional medical protection car, and it is a consumer-grade product mainly for ordinary consumers. We will focus on breaking through the virus prevention function and technology in the car, and effectively inhibit and reduce the harm of the virus to the human body. At the same time, all the materials in the car are not only environmentally friendly and low-emission, but also have the ability to inhibit bacteria or surface sterilization by adding bacteriostatic and antibacterial substances, thus achieving more practical "all-round health".
Geely's "all-round healthy car" is obviously based on Volvo's concepts of "safety", "health" and "environmental protection". Volvo has always regarded a healthy cockpit as one of the important research and development topics. The independent research and development has included the world's first ergonomic seat and strict testing standards related to air purification and material environmental protection. It can be said that "healthy cockpit" is not a new concept, and some critics think that the combination of "healthy car" with anti-virus concept and "N99" mask function is more for communication, and it is difficult for car products to prevent viruses from invading.
Bmw 6500 people live online conference
No matter how rampant the epidemic is, life will continue. Facing the heavy pressure of production and marketing, car companies are also actively demanding "countermeasures".
Before the official resumption of work, BMW Group held an unprecedented online video conference for all employees, and the China management team communicated with about 6,500 employees online. At the meeting, Gao Le, President and CEO of BMW Group Greater China, said that he would postpone the resumption of work until February 17.
In the face of the sudden epidemic, BMW canceled the business trip and meeting arrangements of its employees, and learned about their health status through online application software. The employee survey participation rate is about 97%. At the dealer level, on February 1 1, the management team of BMW China also had a video call with nearly 600 dealers, and announced a number of business policies to support dealers.
Up to now, according to the statistics of this newspaper, many enterprises, including Dongfeng Shen Feng, Dongfeng Da Yue Kia, Toyota, Honda, Nissan, GM, Weimar and so on. , have temporarily postponed the resumption of work until February 15 or even February 17, and some car companies in Hubei, the core area of the epidemic, have postponed the resumption of work indefinitely.
SAIC executives sell cars on Valentine's Day.
Faced with the heavy sales pressure, many car companies began to look for a "way out" in the epidemic through online non-contact.
Among them, Yu Jingmin, an executive among network celebrities and deputy general manager of the passenger car company known as "Fat Head Yu", first worked in, Tmall, SAIC Roewe APP, MG? Live broadcast? Online platforms such as APP sell cars in real time on behalf of SAIC Roewe and MG brands.
In this live broadcast, through SAIC roewe APP and MG? Live broadcast? APP, consumers can use points to extract exclusive blessing bags, including UVC portable germicidal lamp, 360 fumigation service, PM2.5 air conditioning filter, fresh air system for vehicles and a hard-to-find mask.
Not only SAIC, but also many car companies, including FAW-Volkswagen, GAC Toyota, Great Wall Motor, BYD and Dongfeng Da Yue Kia. , have launched online car watching, online car buying or even live car selling or live car watching. Individual car manufacturers said that consumers can look at cars, book cars and approve loans. Online, they can also deliver cars at home and consult doctors online. In addition to the test drive, many car purchase links can be completed online.
But in the eyes of many people in the industry, online services may still be more "profitable". For bulk commodities such as automobiles, the conversion rate of online sales to actual purchases was not high.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.