Centralized procurement, improve bargaining power, large-scale procurement, forcing suppliers to make profits, so as to obtain better procurement costs or other commercial terms; Direct procurement, bypassing middlemen, directly purchasing from manufacturers of origin, reducing the profit loss of intermediate links; Integrating global resources and implementing joint procurement can find more good goods, thus enriching the categories of supermarkets in various countries. Direct import can not only increase gross profit, but also sell it. Find a better source of raw materials or foundry for your own brand.
Why is Wal-Mart so strong
Reason: First of all, Wal-Mart put forward the purpose of "helping customers save every penny" and realized the promise of the cheapest price. Secondly, it is not enough to have cheap goods. Wal-Mart also provides customers with the new enjoyment of superb service. The company has always adhered to the principle of "service first, employees are different". When you walk into Wal-Mart, customers will feel at home. Third, Wal-Mart promotes the new concept of "one-stop" shopping. Customers can buy all the goods they need in the shortest time and at the fastest speed. It is this fast and convenient way of shopping that attracts modern consumers. In addition, although Wal-Mart has repeatedly reduced its advertising expenditure in order to reduce costs, it still gives generously to various public welfare undertakings. No pains, no gains. Wal-Mart's long-term investment in public welfare activities and its unique creativity have greatly improved the popularity of Pinjing brand and successfully shaped its outstanding image in the eyes of consumers. Finally, the key reason why Wal-Mart can surpass Sears is that Wal-Mart adopts different retail management forms for different target consumers, occupying high-end and low-end markets respectively. For example: Wal-Mart Fair Shopping Plaza for middle and lower class consumers; Sam member shop that only provides various benefits and services for members; And the Wal-Mart department store, which is popular with upper-class consumers. I hope the answer to the omelet can help you.
What is the root cause of Wal-Mart's prosperity?
The smoke on the entrepreneurial battlefield gradually dispersed, but most of the winning enterprises could not get rid of the influence of the founders and their families, could not get out of the shadow of the "iron fist" leadership, could not continue their former glory, and even sowed the seeds of failure, and never recovered. When the legendary founder has become a legend, the dilemma faced by countless enterprises is: how to discard the legacy of the founder? How can the corporate culture and business philosophy from the founder's era continue to play a role? What kind of relationship should family business members maintain with business managers? The cultivation of succession team and the handover of leadership are both a science and an art, and Wal-Mart benefits from the inheritance of its corporate culture and business philosophy among previous leaders. It is precisely because they are cautious in inheritance and development, and the Walton family members have always maintained a moderate relationship with the enterprise that Wal-Mart successfully passed the hesitation period of "changing the dynasty" and resolutely jumped to a new peak. Is this book from Sam? After Walton's death, his successor's achievements reappeared Wal-Mart's half-century growth process and revealed Wal-Mart's successful management rules. By exploring the secret of Wal-Mart's continued success, all family businesses can solve the problem of eternal glory.
What is the most critical factor in the whole distribution process of Wal-Mart?
Wal-Mart's centralized distribution centers are quite large, all on the first floor. The distribution centers are all on the first floor because Wal-Mart wants products to roll in and out through one door. If there are elevators or other objects, it will hinder the flow process. Therefore, Wal-Mart takes a huge ground building as its distribution center. Wal-Mart uses some conveyor belts to make these products flow very effectively, and they don't need to be processed repeatedly. They are all disposable. Using conveyor belt and seamless connection can reduce the cost as much as possible. All Wal-Mart's systems are based on Unix distribution system, and adopt conveyor belt, very large open platform, product code, automatic replacement system and laser identification system, all of which have saved considerable costs for Wal-Mart.
Function of distribution center 1. Transshipment Wal-Mart refers to the process of centralized transshipment of goods in large distribution centers as transshipment, and most of them complete the entry and exit operations within one day. 2. Provide value-added services. Wal-Mart's distribution center also provides some value-added services. For example, clothes need to be labeled before they are sold. In order not to damage the quality of products, it is necessary to label them manually in the distribution center. 3. Adjust the surplus and deficiency of commodities and make up automatically. Every commodity needs a certain inventory, such as soft drinks, diapers and so on. This can be done in Wal-Mart's distribution center, which will automatically replenish the goods according to the increase or decrease of this stable inventory every day or week. These distribution centers can maintain the transshipment and distribution of 8000 kinds of products. 4. Order allocation. Wal-Mart's distribution center adopts such a method when dealing with the opening orders of new shopping malls: before the opening of these new shopping malls, Wal-Mart should carry out the final inspection of these products and then transport them to these new shopping malls, which Wal-Mart calls the opening order distribution of new shopping malls. Characteristics of Wal-Mart's distribution system As a famous enterprise with the highest annual sales revenue in American retail industry, Wal-Mart is famous for accurately grasping the market, delivering goods quickly and meeting customers' needs to the utmost, which is related to Wal-Mart's own huge logistics distribution system and strict and effective logistics distribution management system, because it ensures the company's greatest competitive advantage in efficiency and scale cost, and also ensures the company's smooth expansion. Wal-Mart's modern logistics distribution system is manifested in the following aspects: 1. An efficient distribution center has been established.
From the beginning of the establishment of Wal-Mart discount department store, Wal-Mart realized that effective commodity distribution is the core to ensure the company to achieve maximum sales and minimum inventory turnover and expense costs. The only way for the company to obtain reliable supply guarantee and improve efficiency is to establish its own distribution organization, including distribution fleet and warehouse. The advantages of the distribution center not only enable the company to purchase a large number of goods, but also require suppliers to send the goods to the distribution center, and then the company will receive, inspect, distribute and deliver goods in a unified way. 2. Adopt advanced delivery methods.
In the distribution operation of Wal-Mart, bulk commodities are usually transported by rail to the distribution center, and then transported by company trucks to stores. Each store receives 1-3 trucks every week, and 60% trucks bring back goods purchased from suppliers on their way back to the distribution center. This centralized distribution has saved the company a lot of money. 3. Realize the automatic operation and management of the distribution center.
The operation of Wal-Mart's distribution center is fully automated. Every commodity has a bar code, which is transmitted by a conveyor belt dozens of kilometers long. Laser scanners and computers track the storage location and delivery of each commodity, and can handle the delivery of 200,000 boxes of goods every day. 4. Have a perfect distribution organization structure.
In order to better carry out the distribution work, Wal-Mart attaches great importance to improving the distribution organization of its own enterprises. One of the important measures is that the company has set up its own fleet to deliver goods, so as to maintain flexibility and provide the best service for the first-line stores. This gives Wal-Mart a great competitive advantage, and its transportation cost is always lower than that of its competitors. The operation of Wal-Mart's logistics distribution system is 1. Pay attention to the formation of cooperative partnership with third-party logistics companies.
In the United States, Wal-Mart does its own logistics distribution, owns its own truck fleet and uses its own logistics and logistics team. But in other parts of the world, Wal-Mart can only turn to specialized logistics service providers, and Feichi Company is one of them. Feichi Company is a company specializing in providing logistics services, and it is the Wal-Mart in other parts of the world. ......
Reasons for liking Wal-Mart.
The secret of Wal-Mart's success Wal-Mart is the largest chain store in the world, ranking fourth among the top 500 in the world, with more than 3,000 chain stores in the world. 1998, Wal-Mart's annual sales reached139.2 billion US dollars. If you look at the history of the United States, you will find that among those who started from scratch and made great contributions to the American economy, there is an ordinary giant. He is the retail wizard-the founder of Wal-Mart, sam walton. Wal-Mart chain stores founded by Walton are now thriving in the United States, Central America and South America. From 65438 to 0985, the famous American financial magazine Forbes listed Walton as the richest man in the United States. 199 1 year, the Wal-Mart chain store with an annual turnover of $40 billion has become the largest retail enterprise in the world. Today, Wal-Mart ranks fourth among the top 500 companies in the world with annual sales revenue of $6,543.8+$039.2 billion. People say that Walton created not only a retail kingdom, but also a miracle. He realized the American Dream. Walton's great career began in Newport, Arkansas in the south-central United States. 1945, he and his wife Helen spent $25,000 to buy a depressed grocery store that Ben Franklin joined. Within five years, this grocery store became the best franchise store in Arkansas and the largest grocery store in several nearby States. Unexpectedly, this first success did not last long because of Walton's negligence in housing leasing, but it showed his extraordinary talent in retail. Later, I suffered setbacks and made a comeback. With the wisdom and efforts of family and colleagues, Walton 5&; 10 store and Wharton discount mall form a retail kingdom. Leading the chain network to build a chain is actually building a network. As the boss of Wal-Mart, Walton's biggest challenge is how to build a network and effectively control and direct the world's largest sales network. The biggest difference between Walton and others is that he is never tired and seems to have inexhaustible energy. When a goal is achieved, I will immediately set a new goal for myself. His eyes are full of skill and self-confidence, and he has a keen sense and judgment of things around him. Perhaps that's what made him a retail tycoon. He likes challenges and competition, and always looks for the location of new stores or launches various innovative commodity promotion activities. Once these promotional activities are initiated by him, the promoted goods can always be robbed. The Great Depression in the United States in the 1920s affected the whole United States and the Walton family. Walton lived a year without a home. His family was poor, and he was forced to sell magazines from the age of seven or eight to raise tuition and subsidize his family. Perhaps it was this experience that gave Walton a deep understanding of the value of money. Until he became the richest man in America, he and his family still drove an old van to shop in Wal-Mart chain stores. He still adheres to the principle of cherishing every penny and leads an ordinary life with his family. He said: "We value every penny, because one of our service purposes is to help customers save money. Every time we save a dollar, we win the trust of our customers. " Saving money for customers and winning customers' favor with lower price and better service than competitors can be said to be the primary reason for the rapid expansion of Wal-Mart chain network. In the chain operation, the boss can't do everything by himself. Walton, a retail tycoon, always owes his success to his colleagues in the company. He believes that employees are the most important factor for the company's success. He said: "share profits with colleagues and treat them as partners. You will achieve more results together than you think. You should act like a leader who serves your partners." "If employees want to say hello to customers, they must say hello to customers first. This is the secret of enterprise success." He advocates team spirit and encourages employees to communicate with leaders and employees. Walton carried out these principles in the career he loved, injected innovative and enthusiastic work spirit into Wal-Mart chain stores, stimulated the enthusiasm and creativity of every employee, and made Wal-Mart's career lead all the way in the fierce competition. Ten Rules of Success In the last period of his life, sam walton wrote his accumulated experience and sentiment in his 52-year retail career into the Ten Rules of Successful Management for the reference of colleagues who care about Wal-Mart's career and want to start a career: The first rule: wholeheartedly. ......
The case study tries to analyze why effective distribution can make Wal-Mart successful.
Wal-Mart has six types of distribution centers: one is the "dry goods" distribution center, which is mainly used for the procurement, sub-packaging, storage and distribution of daily commodities other than fresh food. At present, the company has the largest number of distribution centers in this form. The second is the food distribution center, including beverages and other foods that are not easy to deteriorate, as well as fresh foods that are easy to deteriorate. It needs special refrigeration and transportation facilities to send them directly to the store. The third is the distribution center of Sam member stores, which combines wholesale and retail. One-third of the members are small retailers, and the content and way of distributing goods are different from other formats, using independent distribution centers. Since the number of such shops started at 1983, some shops use the services of third-party distribution centers. Considering the high service cost of the third-party distribution center, Wal-Mart has decided to replace it with the self-built Sam member store distribution center after the contract expires. The fourth is the clothing distribution center, which is not directly distributed to stores, but distributed to other distribution centers. The fifth is the distribution center of imported goods, serving the whole company. Its main function is to import a large number of goods to reduce the purchase price, and then send them to other distribution centers according to demand. The sixth is the return distribution center, which receives goods returned by shops for various reasons, some of which are returned to suppliers, some are sent to discount stores, and some are processed on the spot. Its income mainly comes from the income from selling boxes and the handling fees paid by suppliers. From the case, we can see that Wal-Mart has six distribution centers, and each distribution center is set up to meet the needs of its different commodities or chain stores. Strictly distinguish the distribution methods of different commodities and chain stores and implement standardized management. It not only greatly improves the distribution efficiency, but also saves the procurement cost and reduces the management and logistics costs. It coincides with the standard principle of logistics system management, one of the three principles of chain operation that we advocate.
What factors contributed to Wal-Mart's success?
Let's take a look at the experience summarized by the author:
First, the courage to open up new markets. Sam pursues innovation, never stops for fear of making mistakes, and dares to explore new markets. Sam has implemented many new measures that have not been adopted before, and persistently used various means to provide consumers with various low-priced products. Even if other competitors want to imitate Wal-Mart, Wal-Mart continues to maintain its leading position through innovation.
Second, the market strategy of low price every day. By establishing an excellent procurement and escort system, Wal-Mart ensures the implementation of the daily low-cost commitment to consumers, eliminates direct orders from intermediate suppliers to manufacturers, and greatly improves the commodity turnover rate, including the efficient operation of the distribution network composed of distribution centers and transportation systems.
Fourth, pricing strategy. One thing can explain how successful Wal-Mart is in people's minds: many consumers prefer to go shopping at Wal-Mart instead of going to nearby stores. Low price is an important factor. If the competitor's price is lower than Wal-Mart's, Wal-Mart will lower the price and keep it low. At Wal-Mart, someone is responsible for comparing the prices in other competitors' stores.
Fifth, site selection. When Wal-Mart expands its new store, one principle of site selection is that this place can accommodate one large discount store instead of two, so as to avoid direct competition with other companies adopting the same format. Generally, you will choose a cheaper place on the edge of the city to open a new store.
Financial control of intransitive verbs.
What are the key factors of Wal-Mart's success?
Human resource management is the main reason for Wal-Mart's success. Generally speaking, it takes several years to be a manager in a shopping mall. After working in Wal-Mart for half a year, capable employees will get a chance to experience, and those who leave will find jobs after resigning. When it comes to service, everyone flatters the service tenet that "the customer is God". Low price and never out of stock are the main reasons for Wal-Mart to go global. Wal-Mart's satellite monitoring system can monitor any small shopping mall in the world, and can supply it immediately when it is out of stock, and there will never be a shortage of goods. Small profits but quick turnover is king!
Did Wal-Mart succeed or fail in China? Why? Welcome to talk.
China was not good at logistics, but his greatest competitiveness lies in logistics! The site selection is not suitable for China people's consumption culture. We have always been curious about how to increase consumption! We know that the current competitive situation is that whoever fills the gap in the market first can taste the sweetness and perhaps become the market leader. I think Carrefour's seizing the market has dealt a great blow to Wal-Mart. We know that China's consumption concept is to pay first and then get the goods, but Sam member stores also adopt the American model in China _ _ pay first and then provide services! This is very inconsistent with China's consumption concept! In public relations, we know that the United States spreads their culture through enterprises, and China and the United States often have conflicts in China diplomacy. In this regard, I want to increase the cost and make his public relations in China difficult! hey