Introduction: In 20 10, when Amazon, a world-renowned e-commerce giant, announced that it had completely withdrawn from the field of wine e-commerce, in China, a young man pioneered wine e-commerce, and "Boqiu Wine Network" led by him wrote a brand-new legend of wine e-commerce in China at the speed of increasing sales performance in two years, and was praised as "the first e-commerce person in China wine industry".
The e-commerce road of red wine
At the beginning of 2009, when Amazon, the world's top e-commerce giant, officially announced its entry into the wine e-commerce channel, wine retailers and distributors around the world were shocked, because the entry of this e-commerce giant may completely change the rules of the game in the global wine industry!
At the beginning of 20 10, when wine lovers all over the world were looking forward to it, unexpectedly, Amazon announced that it would completely withdraw from the sales of wine e-commerce. What is even more puzzling is that Amazon has not announced the specific reasons for withdrawing from wine sales.
For global wine consumers, the news that Amazon has withdrawn from wine e-commerce is definitely bad news. Because many consumers want to join Amazon, the mysterious and luxurious wine industry will become more transparent and standardized, and more wine lovers will taste more wine products with higher cost performance. Now with the withdrawal of Amazon, I'm afraid this hope will be gone, and it will take a long time for the wine industry to be completely transparent and standardized.
Unintentionally inserting willows into the shade
Bill Gates and Jack Ma, the world's richest men, once said, "In 2 1 century, there will be either e-commerce or no commerce." This year, the frenzy of e-commerce has been crazy, writing one brand-new myth after another.
Cai has many years of practical experience in the field of chain format and e-commerce, and has been responsible for the overall operation of the whole enterprise. Cai has many years of practical experience on how to effectively connect traditional industries with e-commerce and give full play to new vitality.
"In fact, I have always been very interested in the Internet industry. At present, when many well-known websites in China are in their infancy, I often wander among them and always want to work on the Internet. But in fact, I have worked in chain enterprises in traditional industries for many years, and finally found the opportunity to get involved in the Internet industry, and finally completed a small return, hehe. " Cai smiled and introduced it.
"I have always had a view that the e-commerce industry must be effectively connected with traditional industries to have stronger vitality! And how to effectively connect the two is my advantage. If e-commerce is pure e-commerce, it is easy to be divorced from reality. The ancients often said that' the unity of knowledge and action' is still very reasonable. "
After Cai operated several e-commerce projects, with the increase of experience, Cai's understanding of e-commerce and how to effectively connect e-commerce with traditional industries have accumulated practical experience, and it seems that he has gained something from it. "I want to find a suitable platform to practice what I think." At this time, Cai met the bobball.
The behind-the-scenes investors of Bobo Ball love wine very much and see the market prospect of the wine industry, so they set up a professional wine sales company and began to manage wine seriously. But soon, Bobo felt the cruelty of competition in China wine market. Numerous wine companies are fighting in this beautiful Red Sea area, and the competition in the whole wine market is very fierce, almost to the point of outrageous.
Cai Yong, with many years of practical experience in corporate executives and e-commerce, pointedly pointed out the difficulties faced by Bobo, and won the recognition of Bobo investors from enterprise positioning to system architecture, from sales strategy to long-term planning. For investors, bobo balls must fight bloody battles, fight their way out and break through the dilemma. For Cai, a platform is needed to show what he thinks and gains, and the two sides hit it off.
If you don't break, you will stand. If you break it, you will make rules.
"Don't break, don't stand, break the rules. The failure of previous managers of Bobo Ball lies in following the inherent traditional industry thinking, failing to effectively integrate online and offline resources, breaking out stronger corporate sales power and influence, and not having a good subversive thinking to operate the website. " Cai said. Shortly after Cai took office, he set off a round of reform and rectification work in Bobo Ball.
Due to the imperfection of the initial bobball system, there will be some big or small disputes every month. With the establishment of "bubble operation system" by Cai Jian, the obstacles to enterprise operation have been almost completely eliminated.
"What enterprise management needs is a system that knows how to operate automatically, such as a system in which machines operate one by one." With many years of traditional senior management experience, Cai quickly formulated a series of brand-new incentive policies and management systems, as well as the process system of enterprise operation, and clearly sorted out and outlined the operation system of bobo ball step by step.
Under the leadership of Cai, Bobo began a comprehensive website transformation and revision work. Step by step to sort out the website system architecture, at this time, the company put forward two different opinions: "Are we going to be a wine portal or an e-commerce website?" While there was a heated debate inside the bobo ball, Cai threw out an incomprehensible answer: we will build an alcohol website with e-commerce as the mainstay and portal as the supplement.
Obviously, this is a seemingly nondescript answer. Up to now, there are still some "people in the industry" who have seen the bobo ball wine network and have doubts about the overall design of the bobo ball. Many e-commerce friends have also asked what is the design concept of Cai Bobo's ball wine network? Cai answered. "The e-commerce operation of the wine industry is very different from the general e-commerce operation and belongs to the characteristics of the industry. In the course of operation, we have accumulated a lot of valuable experience and tips. These experiences and tips are the key points to engage in e-commerce in liquor industry. We believe that our views are correct. "
Facts speak louder than words, and the data speak for themselves. Bobo Ball handed over a dark horse-like answer to the market with the answer that its sales performance has been increasing for two consecutive years, and became the largest e-commerce enterprise in China wine industry.
At the same time, with the help of offline stores of Bobo Ball, Cai began to effectively integrate online and offline resources and strive to expand the market map of Bobo Ball.
Bobo ball offline experience store-Bobo ball wine cellar is one of the largest professional wine cellars in Guangzhou, with an operating scale of nearly 400 square meters. There are 65,438+02 famous wine producing countries, 65,438+097 brands and 683 different imported wine products. Cai, with his many years' experience in traditional chain enterprises, constantly organizes the integrated communication of various offline activities, which makes the influence of bobo ball increase day by day, and at the same time spreads the brand influence through his own powerful network platform.
"Through our series of efforts, Bobo Ball has a high reputation in the wine industry in Guangzhou, and it receives cooperation requests from different wine companies and wineries at home and abroad every week. Guangzhou is the most prosperous city in China. We seize the commanding heights of the market and are very beneficial to our wine industry. " Cai said.
Crazy volleyball team
An excellent enterprise must have a certain excellent enterprise operation team behind it. The team of bobo ball is not only described as' hard work', but the correct word should be' crazy'. Cai said. "There is no punch card machine in Bobo, but every colleague in Bobo will work for no less than eight hours."
Guangzhou's bustling city and colorful city life have unparalleled appeal to young people. Relatively speaking, Bobo Ball, a young team born after 1980s, is quietly struggling for the cause of Bobo Ball.
Most of the operation teams of Bobo Ball are veritable "post-80s" figures. It is the crazy efforts of these young teams that have supported the largest e-commerce platform in China wine industry.
A supervisor of Bobball Network Center was born in 198 1, and all colleagues in the Network Center called him "Big Brother", which was quite heroic. But all people who have contacted him need to be surprised by this boss, because Hu Weiwei always looks weak and silent in his daily life, and only when he faces work can he really show his crazy side!
In bobo company, he never works less than ten hours a day. At the beginning of the establishment of Bobo Ball Wine Network, it was common to work crazily all night. On a normal working day, usually less than two or three o'clock, people who are determined not to leave the line of fire are quite tough.
A sommelier in the offline experience store of Bobo Ball is a weak girl. Her throat was so inflamed that she couldn't speak, but she stuck to the front line of the market and refused to ask for leave. After Cai learned about this, she personally bought throat lozenges for her. Later, the sommelier spent nearly 2000 yuan to treat throat inflammation.
The artist of bobo ball is also a delicate girl, who often works late into the night. Cai often receives her work briefing or documents at four or five o'clock. Colleagues of the Ministry of Commerce often go home to consult books and copybooks on wine culture, catch up on wine culture knowledge and reply to customer inquiries; At one or two in the middle of the night, colleagues in the promotion department are still fighting. ...
"I hope to avoid complicated personnel struggles in traditional enterprises as much as possible and create a very harmonious team atmosphere. Everyone can make every effort to move towards our goal! Our goal is to make the bobo ball as well as possible! Strive to become the first listed liquor e-commerce company in China! " Cai said.