Differential marketing is also called "diversified marketing". Marketing management mode to meet the needs of market segments. Enterprises or marketing organizations that adopt this model aim at full market coverage, and at the same time pay attention to the demand differences of various customers, and formulate different value combination schemes on the basis of market segments to meet the needs of customers in various market segments.

Nongfu Spring first differentiated its brand positioning. In 2000, Nongfu Spring announced that it would stop producing natural water with pure water, and changed its advertisement into a porter of nature. This news is tantamount to giving a heavy blow to the pure water market at that time, and also improving its brand effect. Secondly, the taste positioning is differentiated. An advertising word "Nongfu Spring, a little sweet" quickly entered the hearts of consumers and was accepted. The third is the differentiation of product pricing. They built the factory far away from the city and in the water source, which greatly increased the transportation cost, but the price was almost the same as that of similar brands of water. It is precisely because of these differences that Nongfu Spring found its own specific target market and quickly covered the occupation, thus achieving success!