Good offline channel relationship
Large factories have a good relationship with offline channels, and mobile phone products can always be insured, while large factories have high gross profit margin, attracting agents to join. Official website often follows up the promotion of a certain model offline in time. If the sales price of a certain model is lower than the purchase price of the agent, the model can apply for insured price until the production is stopped! Manufacturers and agents advance and retreat together to reduce the risk of agents. Don't underestimate the agent's insurance policy, which requires great strength. Mobile phone manufacturers usually give agents a guaranteed price for one to three months, while big manufacturers can always keep the guaranteed price, saving agents' worries! Selling vivooppo products has high gross profit margin and good subsidy policy. It's a fool not to make money!
Various channels that bloom everywhere
The offline channel of mobile phones is king, and oppo and vivo have been committed to the development of offline channels of mobile phones. Whether it is a first-tier city like Beijing and Shanghai or a rural town, the front doors and advertisements of the two companies are plastered on the streets and alleys to achieve full coverage of potential consumers as much as possible. Thanks to the good cooperation between manufacturers and agents, offline channels of these two companies can be seen everywhere now, saving consumers' time cost and improving brand awareness. This also ensures that we can reach consumers at the first time when new products are released and seize market share as much as possible!
Lots of advertisements
The advertisement of ov factory is very powerful, which has reached the realm of everyone. Whenever a new mobile phone is released, the advertisement of OV factory often appears in the most conspicuous place. Whether it's poster pop, video delivery or entertainment sponsorship, he reminds people all the time that his new products have been released, and those who want to change their mobile phones can learn about it! This invisibly implanted their own mobile phone brands into consumers' minds. Whenever a potential consumer has consumer demand, he will think of vivo and OPPO for the first time! These are all due to the pervasive advertising influence!
Excellent product quality
I often see comments such as "ov IQ identification machine" and "factory sister machine" on the Internet. This is because ov's "high price and low distribution" caused a spit debate! You can talk about high prices and low prices, but their products are of quality! The quantity is really reassuring. The failure rate of both phones is very low. Many consumers have used it for three or four years, except for the card, which feels good. Excellent product quality, perfect after-sales channels and huge offline channels form a virtuous circle. Consumers use them comfortably and agents sell them with confidence, which naturally favors ov manufacturers!
To sum up: ov can make its market share one of the best in China, not just as simple as advertising. It is the result of the cooperation of agents, the trend judgment of mobile phone market, excellent product quality and so on. Success is never easy!