First of all, it is suggested to write this paper with the thinking of debate, because online marketing and Alibaba's e-commerce complement each other and influence each other. The development of online marketing has promoted the perfection of Alibaba's e-commerce, such as the drainage skills of Taobao Store and Tmall Mall, which requires many online marketing methods, such as Taobao SEO and Tmall SEO.

When writing a paper again, you should cite more actual cases to enhance your persuasiveness. Mainly from the online shop drainage skills, how to create explosions, if you improve the consumer experience and so on.

Nowadays, the development of mobile internet is getting faster and faster, so when writing a thesis, we should also analyze it from the aspect of mobile internet. Many mobile network marketing methods have also been applied to Alibaba's Taobao and Tmall, such as the design and promotion of mobile online stores.

In short, when writing a paper, you should use more data to speak, so that the paper written is a convincing paper.

The above is my personal opinion, I hope it can bring you inspiration and hope to adopt it! thank you