A place or scenic spot is recommended and publicized by some network celebrities, which leads to a sharp increase in the number of tourists in this area and a great development of the tourism market, but it also brings a series of negative problems.

The spillover effect of the location of network celebrities punching cards has a dual impact on tourism. On the one hand, popular scenic spots on social media can attract more tourists, promote the development of local economy and increase employment, thus becoming a new growth point of tourism; On the other hand, due to the sharp increase in the number of tourists, it will bring great pressure to the local environment and traffic, and may cause cultural shock and over-exploitation of resources.

In view of the negative impact of punch-in spillover effect of network celebrities, effective measures should be taken to avoid and control it. For example, strengthen the supervision of the tourism market to ensure that the development of tourism is coordinated with the local sustainable development; Formulate a reasonable utilization plan of tourism resources, rationally allocate tourism resources, and reduce over-exploitation of tourism resources; Strengthen the guidance and standardization of tourists' behavior, and improve tourists' civilized quality and environmental awareness.