Attraction refers to the ability to attract consumers with colors, which inadvertently affects people's feelings, emotions, spirits and even actions. Color does not exist in isolation, and its application is closely related to the whole design concept, composition, graphics, characters and so on. Numerous visual elements are arranged and combined according to certain rules to form the aesthetic feeling of visual order, satisfy the psychology of "everyone loves beauty" and realize the decorative function of color.

Expressiveness refers to the commodity itself, which attracts customers through accurate color positioning. The trademark of Coca-Cola, which uses the combination of red and white Coca-Cola characters and S-shaped white ribbon, is very attractive, just in line with the aggressive personality of the main consumer group-young people.

Symbol and color recognition

The color design of advertisements should match the attributes of commodities, and its color design should remind customers of the characteristics and performance of products. In other words, no matter what color, it should be determined according to the content of the goods. When customers see the color on the poster, they can think of some commodities, such as green reflective canned mung beans. Orange means orange juice.

The color should be bright, concise and comprehensive.

Because color is realized in a limited space, the design of color is required to be highly detailed and summative, and the unique color can enhance the visual impact, attract customers' attention and enhance the role of recognition and memory. Color does not need to pursue very rich, numerous or advanced gray tones, it not only satisfies people's visual enjoyment, but also sells goods to consumers through accurate color design.

Reference between color and commodity

From the normal use of food and other industries, its main colors are orange, orange, yellow and other colors, which reminds people of the colors of bread, oranges and other foods and gives people a warm and cordial feeling. From the performance characteristics, as far as food is concerned, cake snacks are often dominated by gold, yellow and light yellow, giving people a fragrant feeling; Tea, beer and other drinks are often red or green, representing strong and fragrant; Tomato juice and apple juice are mostly red, which shows the natural characteristics of the products.

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