Current location - Education and Training Encyclopedia - Graduation thesis - How to bring goods through live broadcast in Dong Mingzhu, so as to improve their ability to bring goods, convert traffic and sell over 100 million yuan?
How to bring goods through live broadcast in Dong Mingzhu, so as to improve their ability to bring goods, convert traffic and sell over 100 million yuan?
Gree's marketing campaign, it is enough for everyone to join in the fun. I dare say this kind of live broadcast doesn't happen very often in Dong Mingzhu. First of all, Dong Mingzhu doesn't have as many followers as Lao Luo. The effect of the second live broadcast is so much worse than that of the first live broadcast. It is certain that the data inside has been tampered with, and this kind of sales data is basically unreliable. Home appliances are different from other foods. Unless you are strong, the price is much lower than other platforms, and everyone only needs air conditioning when buying them. This kind of live broadcast is literally a kind of marketing. The platform took Gree's money, and Gree advertised, which was a win-win situation. As for how much air conditioners are sold and how much they are sold, Gree will not care. After all, Gree's main battlefield is offline, and making it bigger online is equivalent to Gree joining the price war. It is meaningless to sell at a much higher price than others. Gree will not give up offline. Gree is the only air-conditioning enterprise whose distributor must deliver the goods in full, with sufficient cash flow, and both the distributor and Gree are win-win. Gree will die miserably if he offends the offline dealers. Gree's second live broadcast was also to save the first live broadcast. After all, big companies are also proud.