Real Estate Enterprise Management —— Innovative Exploration of Real Estate Enterprise Management
The real estate industry has become an important pillar industry of China's national economy, and the management innovation of real estate enterprises is of great significance. This paper expounds the concept and significance of management innovation of real estate enterprises, analyzes the challenges of new economy to enterprise management, and connecting with the development status of real estate enterprises in China, advances some countermeasures for promoting management innovation of real estate enterprises.
Keywords real estate enterprises; Management innovation; Countermeasures
1, Introduction
With the wave of informationization and globalization sweeping, real estate enterprises are facing unprecedented challenges and opportunities. China's real estate market has great potential, but the overall level of real estate enterprise management is far from its due level, so the innovation of real estate enterprise management is imminent.
2/kloc-today in the 20th century, real estate enterprises in the new economic era no longer regard pure financial capital or natural resources as strategic resources, but take knowledge and information as new competitive resources. Effectively improving the knowledge and information content of enterprise management and combining science and technology, knowledge management innovation and enterprise management more closely are important contents of real estate enterprise management innovation.
2. The concept and significance of management innovation
2. 1 management innovation concept
Management is a process of effectively planning, organizing, leading and controlling the resources owned by an organization in order to achieve the established organizational goals in a specific environment.
Innovation? The first is a concept and practice under the guidance of this concept, a principle and specific activities under the guidance of this principle, and a basic function of management. ? For enterprises, innovation mainly includes technological innovation and management innovation.
Management innovation is the reform, transformation and reorganization of management to adapt to social and economic development, which makes the whole management system in dynamic coordination. Research shows that enterprise management innovation under the new economic conditions is a systematic innovation of enterprise concept, organization and system.
2.2 the significance of management innovation
Enterprise innovation includes technological innovation and management innovation. Management innovation not only promotes the development of technological innovation, but also opens the market for technological innovation and finds the motivation to stimulate technological innovation.
In the new economic era, the rules of the game in market competition are constantly being rewritten. In the face of complex, diverse and ever-changing demand patterns, ruthlessness will soon be eliminated by the market. In order to establish the competitive advantage of enterprises, it is more and more important for enterprises to have innovative ability.
Although the management innovation of real estate enterprises includes system innovation, product innovation and market innovation. No matter what innovation needs to be implemented step by step through enterprise management function, management innovation is in the key position of overall planning, command and coordination in enterprise innovation.
3. The operating status and development of real estate enterprises in China.
3. 1 Problems in the management of real estate enterprises in China
At present, the management status of real estate enterprises in China is mostly extensive and loose strategy and management mode, and the management level is generally low, such as lax management system, primitive management methods, backward management methods and low comprehensive quality of managers, which is far from the international strong enterprises.
The main problems existing in the management of real estate enterprises in China include: lack of scientific management concept and dependence on extensive economic management; Weak awareness of cost control; The structural defects of enterprises lead them to be in the blind area of institutional innovation, and a large number of talents are lost. Therefore, China's real estate enterprises should strive to improve the management level, constantly carry out management innovation, and narrow the gap with international strong enterprises.
3.2 Challenges brought by the new economy
So-called? New economy? , refers to the information technology revolution and economic globalization as the leading factor, and life science, new energy, new materials, space technology, marine technology, environmental technology and management innovation as the leading factor. The two main characteristics of the new economic era are informatization and globalization.
Informatization means that things happen quickly, and the internet has made the degree of information sharing reach an unprecedented breadth and speed. With the development of information technology, enterprises will face unlimited opportunities at any time, but the duration of this opportunity is very short, which requires enterprises to make judgments, decisions and actions on information quickly. In this way, the relationship and influence between enterprises and the external environment are getting closer and closer, and the competition will be more intense.
Under the background of economic globalization, the forms and means of enterprise market competition are also changing. In the battlefield of the international market, the competition among enterprises has entered a new era of direct confrontation of production factors such as technology, capital and management, which will be a severe test for China enterprises.
3.3 Development of management mode
Management thought evolves with the development of management practice, and the development of modern management thought includes many theoretical developments such as enterprise culture, enterprise strategy, enterprise reengineering, learning organization and so on.
With the advent of the era of knowledge economy, the old and new management models have collided, and the existing foundation of the traditional management model has been shaken unprecedentedly, and a brand-new innovative management model with diversification, flexibility and functional integration has emerged. This requires future managers to play a role within their management scope, update organizational models and management concepts, and then transform the rigid old organizational structure into a new organization with adaptability.
4. Countermeasures for management innovation of real estate enterprises
4. 1 Innovation of management thought
The innovation of management thought refers to the enterprise's values, ideas and views on customers and employees. The innovation of enterprise management thought is a fundamental issue related to whether an enterprise can have lofty pursuit, strong cohesion and sustainable development. The so-called enterprise, customers are enterprises, and knowledge is enterprises. The ideological realm of outstanding entrepreneurs often exceeds profits. These far-sighted business ideas provide a strong impetus for the development of enterprises.
4.2 Management system innovation
Management system innovation refers to the innovation of enterprise property right structure, capital liability structure, enterprise management mechanism and enterprise distribution system. Establishing a modern enterprise system with clear property rights is the necessity of social development and enterprise development. The direction of reform is to speed up the construction of modern enterprise system, separate government from enterprise, separate government from capital, separate government from enterprise, further transform the operating mechanism, deepen the market-oriented reform, and truly operate independently and be responsible for its own profits and losses, thus becoming the main body of market economy and market competition. The reform measures are as follows: (1) State-owned shareholders follow the principle of doing something, and gradually reduce their shares; (2) Create conditions for the operators and the backbone to hold shares. Considering that the operators of state-owned enterprises have worked hard for a long time and rarely accumulated their own funds, we can try a new way of bank-enterprise cooperation, that is, the enterprise group cooperates with a bank to set a certain amount of funds as a loan amount to support the backbone of the operators to hold shares, and the operators apply to the bank to mortgage the purchased shares to the bank, and the bank issues loans of about 70% of the shares to the borrowers; (3) Try out the stock futures reward system.
4.3 Management method innovation
The innovation of management methods and means is an important guarantee of management innovation combination. Real estate enterprise organization is a knowledge system, the soul of knowledge economy is innovation, human intelligence and creativity play a leading role in economic development, and human capital, including human innovation ability, plays a vital role in modern economic growth.
Whether it is advanced management ideas, management methods and means, or training modern management talents, these need to be established and implemented by people. Therefore, actively developing and applying human resources, especially vigorously improving the quality of enterprise managers, is the most fundamental and important link in the modernization of real estate enterprise management. Vigorously develop human resources, fully mobilize people's intellectual factors, cultivate and develop people's working ability, and create an environment for creativity.
5. Conclusion
Facing the rapid development of economic globalization, informationization and high technology in the new century, innovation has increasingly become a key factor for the prosperity of a country and a nation. Although the technological innovation and management innovation of enterprises in China have made progress in different degrees, the overall innovation level is not high. In order to survive and develop, real estate enterprises must pursue Excellence and constantly promote management innovation to meet market demand, so as to firmly grasp the initiative of enterprise development and create a new world of management.
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