Why is there such a cognition?
Fan Bingbing's transformation in media image began with the phrase "I don't marry rich people, I am rich people". With the help of agent Yang Tianzhen at that time, he changed his label from "maid" to "Ye Fan". Because of this sentence, Fan Bingbing was quickly spread by the media from a well-known little woman in Princess Pearl, and her image became a spirited and confident woman. After that, I walked the red carpet in a "dragon robe" and continued to maintain this personal design in front of the media. Even my makeup was once bright and bold, and she appeared in the media field of vision with a more domineering attitude, sweeping away the negative rumors in the past and ushered in the peak of her career.
? In an era of conformity, it is the fastest way for the world to know itself if you want to stand out and label yourself with a distinctive personality, and Yang Tianzhen's powerful marketing ability cannot be separated from skillfully creating distinctive personal characteristics for artists. Only in this way can there be a place for artists in the entertainment circle where flowers bloom, and the audience will also have a certain impression on the stars. In Me and My Agent, Yang Naichen's impression and evaluation of Bridget is: young, fresh and OK. As can be seen from this set of keywords, Yang Tianzhen thinks Bridget's appearance can still be replaced. As an audience, we can see that both Guan Yuer, a lovely girl in Ode to Joy, and Xun, a gentle and heroic girl in nirvana in fire, feel that the portrayal of these characters is tepid and has no particularly strong image characteristics. In addition, Bridget's low popularity in variety shows and reality shows did not impress the audience, which also had something to do with Bridget's embarrassing situation.
Not only artists need to be labeled, but we ordinary people also need to label ourselves appropriately so that the world can know you as soon as possible. As a student, when you come to a new class, you need to introduce yourself publicly in front of your classmates and teachers. As a blind date, you need to show your advantages as soon as possible when you meet; As job seekers, we need to quickly let HR find the job-related highlights in the self-introduction of the interview, so as to stand out among many job seekers ... Take the self-introduction of the class as an example. If we simply introduce ourselves in a boring way, "I'm XXX, I'm from somewhere, and my hobby is …", people around us will not see their interesting and talented souls quickly through stereotyped speeches. On the contrary, if you skillfully label yourself, "eating goods", "word control" and "love song little prince" will impress people, thus quickly achieving the goal of letting students know themselves.
? When it comes to the collapse of mankind, the most impressive stars are Wu Xiubo and Zhai Tianlin. The former, Wu Xiubo, created a wave of fans in the audience with the image of a gentle and family-oriented good man in "Beijing meets Seattle", and gained fame and fortune because of his good acting skills. Unexpectedly, because the actress Chen Yulin's circle of friends sent a long article saying that she had been in love with Wu Xiubo for seven years, it quickly set off public opinion, and then Chen Yulin's parents broke the news that Wu Xiubo had reported the case, and Chen Yulin's plane was arrested by the police. At that time, "falling in love?" The kind that goes to jail. " Become a buzzword. Right or wrong, love rat's image has been deeply rooted in people's hearts.
? The latter Zhai Tianlin subverts the image more thoroughly. He is well known to the audience for his good acting skills in many works, such as Mind, The Alliance of Sima Yi, a great strategist. At the same time, his academic level has also attracted much attention: 20 14 was admitted to the Beijing film academy as a doctoral student in film science; 20 19 65438+ 10/0 was officially hired as a postdoctoral fellow in business administration by Guanghua School of Management, Peking University. Unexpectedly, in the interaction with netizens, public opinion was detonated because of one sentence: "What is HowNet?" With the powerful search ability of netizens, Zhai Tianlin's elaborate disguise was quickly exposed. His doctoral thesis was found to be plagiarized and was replied by the original author; Then the college entrance examination scores were questioned. It was once said that the college entrance examination score could meet the admission requirements of the Institute of International Relations (64 1), but it was found that the college entrance examination score might be 348 (the scores of two people admitted by Beiying in Shandong were 402 and 348, and one of them was Zhai Tianlin); The plagiarism rate of master's thesis reached 36.2%, and it was highly plagiarized from former Chen Kun's thesis. Its so-called humanized design is like a bubble that reflects brilliance in the sun, because it lacks realism. Although it looks good, it will explode with a poke. As the People's Daily commented on him: "People with real talent and learning are not afraid of squeezing water, and of course they can't stand the scrutiny of fraud."
There is a price for creating false people. Under the pressure of strong public opinion, the careers of Wu Xiubo and Zhai Tianlin were immediately hit hard: Wu Xiubo was edited on the Beijing Spring Festival Evening and Ace to Ace, and then more serious losses such as film and television and endorsements were affected; On the other hand, Zhai Tianlin faces severe academic punishment. His master's degree was revoked by Beijing Film, and he withdrew from the postdoctoral station of Peking University. His popularity plummeted and film and television were banned. How much money has been earned by using fake people, how much money will be fined now. A hypocrite cannot stand scrutiny. Beautiful people lie at the price of not being beautiful.
Truth itself is a kind of power. Labeling can make the world know you as quickly as possible, but the lack of real labels may cost you. When people find a person's duplicity, such an image cannot be easily removed. Moreover, such labels will have a bad influence on interpersonal communication and business cooperation.
? Since the media era, some people choose Yan value as a label, while others choose interesting and humorous personality as a label. Different labels attract the attention of all kinds of people. A series of labels are not only business cards, but also powder-sucking tools, which make them quickly recognized in countless media. Learning to label yourself properly is the best way to let the world know about you as soon as possible. The "shortcut" of the label needs to be established on the real basis and constantly maintained by actions in order to truly enjoy the value that the label brings you.