Ceng Chunlei, the goddess of temperament, and so on, have the figure and face value of models. They are Olympic champions, but compared with the fame of male athletes such as ZhangJike and Malone, they are at a disadvantage. The author believes that there are objective factors as well as subjective factors. Objectively speaking, opposites attract each other. In fan culture, the main group is women. On the one hand, female fans are more enthusiastic, devoted and dedicated than male fans. On the other hand, the consumption power of this group is amazing, and it is easy to be listed as the target group of marketing by merchants. Male athletes attract a large number of female fans through a full screen of hormones. It is common for them to be searched on it, and their fame is naturally greater. Moreover, the cultural consumption and incidental industries they drive are also amazing. Sponsors find business opportunities and earn a lot of extra money. This is the celebrity effect, so they are more inclined to package these male athletes. Subjectively speaking, although the image of female athletes is healthy, there is almost no scandal, and the value is comparable to that of female stars, but as far as the magnet principle is concerned: same-sex exclusion. In addition, for a long time, female athletes are weak, and people are born with strong worship psychology, so female fans are not as enthusiastic about female athletes as male athletes. As far as the straight male aesthetics of male fans in China is concerned, women's sports pay more attention to face value, and the attraction of this indomitable fighting spirit is not lasting. This year's Rio Olympic Games, the wild girl Fu became an instant hit as the material of the expression pack, but the Olympic Games was not hot and the topic was cold. The best example, for example, in the world of female athletes in China, no female athlete has greater influence on business and idols than Liu Xiang and Yao Ming. Of course, you insist on Lang Ping, don't you? I have nothing to say! The author thinks that women volleyball girls have good grades and have the capital to market themselves. If low-key girls want to push themselves out, they should increase their exposure, show their long legs and high value, create topics appropriately, and publicize themselves, which is also the spirit of volleyball. But pay attention to the degree, marketing is the icing on the cake, and volleyball is the foundation.