Seize the day and strive for strength is an important gesture of our struggle in the new period. At present, we are facing new historical opportunities and challenges, which require us to unite more closely around the Party, actively participate in the historical process of realizing the great rejuvenation of the Chinese nation, and shoulder new cultural missions. In this process, maintaining integrity and innovation is the development direction that we must always maintain.

First of all, only integrity can maintain the traditional inheritance of culture. China has a long history and profound culture, which is a valuable cultural heritage of the Chinese nation. In the new era, we should inherit and carry forward the excellent traditional culture, adhere to the core values, inherit the excellent cultural traditions of the Chinese nation, maintain healthy atmosphere, and maintain the continuity and stability of our culture in the process of change.

Secondly, innovation is an indispensable force for us in the new era. Innovation is the driving force of the development of the times and the source of cultural prosperity. On the basis of integrity, we will continue to innovate in culture, absorb and learn from the cultural essence of all countries in the world, combine our own national conditions, bring forth the old and bring forth the new, and create more cultural products that meet the needs of the times. No matter in the fields of literature, art, media, film and television, it is necessary to give new connotations on the basis of maintaining integrity, so that traditional culture can keep pace with the times.

In the cultural mission, we also need to better play the leading role of culture. Culture is the spiritual bond and soul of society. It is necessary to guide social values, transmit positive energy and promote the harmonious development of society through the spread of culture. In the era of information explosion, we should provide people with positive cultural products in more diverse cultural forms, guide people to cultivate noble sentiments and establish a correct outlook on life and values.

In the process of innovation, we should keep pace with the times and walk in the forefront of the times. With the continuous progress of science and technology and the continuous development of society, our culture also needs constant innovation. It is necessary to actively use modern scientific and technological means such as the Internet and artificial intelligence to promote the digital and networked development of the cultural industry, better meet the aesthetic needs of modern people, and provide people with more diverse cultural enjoyment.

Finally, innovation needs the participation of the whole society. Cultural undertakings are not only the responsibility of cultural workers, but also the responsibility of the whole society. Encourage the broad masses to actively participate in cultural activities, improve cultural literacy, inherit and carry forward excellent traditional culture, and promote the prosperity and development of cultural undertakings. At the same time, the government, enterprises and institutions should also increase investment in cultural undertakings and provide good policy and resource support for cultural innovation.