It should be a common way for people to communicate and express their feelings during festivals. Recently, a doctoral student in an institution of higher learning wrote a paper on this topic, which quickly triggered a heated discussion among netizens.

I. Research on Couples' Gift Giving Recently, a doctoral student majoring in business administration in 2008 of the University of Science and Technology of China wrote an article entitled "The Causes of the Consistency of Gift Images in Couples' Relationships and Its Influence on the Gift Receiving and Gift Giving Experience". This paper mainly studies the problem of gift-giving for couples. On the one hand, it is intended to reveal the mutual trust and dependence between the giver and the recipient, which can reflect the relationship between the two sides. On the other hand, it breaks the traditional idea that gifts should be decided according to the preferences of the recipients.

Second, isn't it worth studying to give gifts to couples? On the one hand, many people's disputes about this paper focus on the value of topic selection research. Many people think that accepting and giving gifts is a very common thing, which has no scientific research value at all and does not conform to the author's professional research direction. I think science comes from life. It is people's daily activities that form colorful cultures and various such laws and social customs, and scientific research analyzes the significance and laws behind these behaviors and habits from people's daily life, thus guiding people to understand and transform the world more scientifically. As for whether it conforms to the professional direction, in fact, the marketing direction in business administration includes the study of consumer behavior, and the gift-giving behavior in interpersonal communication belongs to this range.

Third, the topic of couples giving gifts is an open question. In my opinion, this is an open question, which needs specific analysis, and the next black-and-white conclusion cannot be across the board. Giving gifts is a way for couples or friends to express their feelings and thoughts. The preciousness and choice of gifts depends on the depth of communication between the giver and the recipient, the status and age of both parties, and the financial ability of the giver should also be taken into account. If you want to please and please others, it is very unwise to put yourself in an awkward position. Gift-giving is not a mandatory requirement for couples, and the habit of gift-giving can be changed with the deepening of communication between the two sides. After all, gifts are just a way to express feelings, and mutual respect and frankness are the most important things.