? China CFO People of the Year Award Ceremony? Held in Beijing. The following is? How is the gold CFO tempered? Dialogue record.
Jack/Moderator: We also have the last summit dialogue of this annual meeting-"How the gold CFO was tempered". Please welcome the guests who participated in this dialogue. They are also four excellent "Gold CFO":
Chief Financial Officer of Pfizer Investment Co., Ltd. in China; Miao tianxiang
Zhaopin recruits CFO: Guo Jianmin.
CFO of car home: Zhong Yiqi
Chief Financial Officer of Ruizhi Oil Well Construction Service Co., Ltd.: Jun Ye
Mr. Ma Jinghao, a famous expert in finance and taxation, will be the guest host of this dialogue. Please welcome everyone.
Ma Jinghao: Now is the last link. Are you a little tired? Today, our link is how the gold medal CFO was tempered. Our topic should be the old normal, but it has not been tempered into CFO. How to talk about gold CFO and how to talk about the new normal? Our CFO has a growing process, and the experience is very valuable. We hope that these four gold medal CFOs can share their valuable experience on their career path. We CFO can learn from this topic, how is the gold medal CFO tempered, one? Refining? Words can come up, from ordinary accounting to CFO, it is a very difficult process, and it can also be said to be a painful process. It can be said that phoenix nirvana means that we can realize it in the process of cultivation, find value for enterprises and create value for ourselves.
Let me briefly introduce our four gold medal CFOs. First of all, the first one is Mr Miao Tianxiang, CFO of Pfizer Investment. What impressed me most was that he taught at Dongbei University of Finance and Economics for more than ten years, from theory to actual combat. The second is Mr. Guo Jianmin, CFO of Zhaopin. He has worked in PricewaterhouseCoopers and Deloitte for more than ten years, and successfully led Zhilian to recruit 20 14 listed on NYSE. The third is Mr. Zhong Yichuan, CFO of car home. Mr. Zhong once worked in Procter & Gamble and Dell [Weibo] Group, and was responsible for a wide range of fields, including not only finance, but also legal affairs, internal audit, investment relations and administrative departments of the company. The fourth is Mr. Jun Ye, the chief financial officer of Wise Oil. He graduated from China Foreign Affairs University and should be a diplomat, but he became our treasurer and joined Shell on 200 1. Let's enter the first link, growth memorabilia. I want to give you five minutes to talk about how you embarked on this financial road, how you became attached to our current company, and how you became a gold CFO.
Jun Ye: My name is Jun Ye. Thank you, mom. Frankly speaking, I graduated from Foreign Affairs University. Actually, I have been a diplomat for five years. After I left the Ministry of Foreign Affairs, I went to an investment bank and then went abroad to study. After returning from studying abroad, I joined Shell. Therefore, most of our CFOs here are different. I am not a trained CFO, but I believe this will not prevent everyone from becoming a successful CFO in the future. Today, I want to share with you why I am where I am today. The only thing I can do is to persist and be curious about my career. Therefore, I am also constantly transforming my career. I have worked in Shell for eight times, and I can always succeed as long as I keep learning. Although I look very successful, I am almost 50 years old this year. At the age of 40, I suddenly remembered to be a CFO, because I was not from a financial background and needed to take a certificate. I didn't know Mr. Ma at that time, so I applied for CIMA. It's hard. Even if I want to learn English accounting certificate at the age of 40, I can do it. As long as everyone is full of curiosity and perseverance, I believe it can succeed. Thank you.
Ma Jinghao: I insist on the green hills, and I will take the road of finance wholeheartedly. Please welcome Mr Miao.
Miao Tianxiang: It's a bit of a coincidence that I joined this company now. My predecessor left Pfizer and did very well at first. He felt very guilty about the company when he left. Later he promised to find at least one as good as me. Later, we were alumni and asked me. I have been teaching in the university for 12 years, and there were many opportunities before that. After seeing this opportunity, my first feeling was that I should go. After I went, I chatted with the CEO and CFO at that time, and I didn't feel strange. After I went, I talked for less than half an hour and asked when I could come over. It's just the summer vacation at school, and I will go to work next semester during the summer vacation. When school started again, I was not seen. This is the case. Now I have been in Pfizer for more than 20 years, and I can persist for such a long time and walk step by step to my present position. My experience is that you must not always think of yourself as the CFO of the company. When you have a business meeting, you must ask all questions and think about all business departments, strategic development, personnel departments and all places, because everything will eventually affect your financial statements, and you can't confine yourself to a small framework. This is my feeling.
Ma Jinghao: Very good. Teacher Miao gave me the greatest experience. I don't just do accounts, we should integrate into the business of the enterprise. Our statements are made by the business department rather than the finance department. Please welcome Mr. Guo.
Guo Jianmin: Just now, Ma Laoshi said that I went through Party A and Party B. At the beginning, I worked in Party A, and at the beginning, I worked in PricewaterhouseCoopers for almost nine years. At that time, my main task was to help domestic state-owned enterprises go public overseas, including Hong Kong and the United States, as well as the popular B shares at that time. At that time, they were basically large state-owned enterprises listed overseas. After working for some time, I went to Canada to study, graduated from there and joined the local Deloitte. I used to be a management consultant, and I learned a lot from working in Party A. In different industries, I met excellent people and some senior managers and learned a lot, but I will never feel one thing, that is, you will always be persuaded naturally. In 2007, my friend called me and said that he would come back to help me. My company was going to go public in the United States, saying that your return would affect this company, otherwise you would regret it. I accepted his advice and came back, so I won't regret it. I joined a real estate company and helped it go public in 2007. I didn't expect this road to take seven years. 20 10 joined zhaopin. At that time, when I joined the company, I was at a loss. I was given three tasks to complete. First of all, I helped the management turn the company into a profit. Second, help enterprises go public overseas. Third, you should cultivate a team. When you leave this company, this team can continue to help the company grow and progress. So today these three tasks have been basically completed, and I am constantly reflecting on my life. I am very grateful to my friend. His words made me start a new life course. In the past seven or eight years, I have basically worked in private enterprises, which is very different from working in state-owned enterprises. But I learned a few moves. First, I will always be curious, always learn, and actively embrace change. This is my experience.
Ma Jinghao: Very good, Mr. Guo. Do you know why you invited me back? Because you have worked in PricewaterhouseCoopers and Deloitte for 13 years. Please welcome Mr. Zhong Yishuo from car home.
Zhong: Good afternoon, everyone. Maybe when I was very young, I often read the business section when I read newspapers in primary school. My father and grandparents are both in business, and my Zhong Yishuan also means happy home, which is also related to finance. So I had several jobs before I graduated from college. I chose to start my career at Procter & Gamble. For me, financial personnel should do a good job. On the one hand, our financial expertise represents the highest level of work and is continuous learning, whether it is a system or a process. But to do a good job in finance, you must understand how the business works. I don't say pure finance. At the beginning, I needed to deal with different departments frequently, whether it was marketing department, sales team, production team, HR, IT, etc. And I have benefited a lot in this process. There is one more thing to share. At that time, there were 24 modules in finance, and I had a very good opportunity. Later, I worked in a listed company in Hong Kong. I also participated in the listing of car home. I have always had a lot to learn and accumulated various methods.
Ma Jinghao: It can be summarized by three key words: persistence, curiosity and integration. Insist on not relaxing, be curious about financial work, and integrate into the business, so that we can grow into the core of gold CFO.
Next, enter the second link, which is to share keywords. Look at the big screen There are opportunities, challenges, setbacks, bumps, credibility, difficulties, pride, happiness, excitement and regret. We asked four guests to choose a key word that touched your heart most and tell the story behind you. To cause pain points, it is best to cause screams.
Jun Ye: Can I choose two? I choose challenges and opportunities. I think these are two sides of a coin. I was sent by Shell to a joint venture between Shell and PetroChina on 20 1 1, and I was also one of the negotiators of the whole project. Why should I set up this company? When I set up the company, the oil price was 120 yuan, and we spent a lot of time negotiating. Then I officially took office and the company was almost built. Today, the oil price is over 50 yuan. The first one for me this year is a challenge. The challenge is very serious, not just financial. Just now, Mr. Guo shared it. They made money, and so did you. We are still losing money. The company lost money, the cash flow was not good, and then many problems came out. This year is a challenge for me. But at the same time, it is also an opportunity. Just now, everyone shared a lot, including enough curiosity and integration. This year is very good for us CFOs to spend more time understanding the business. I spent a lot of time running the following units myself from the end of last year, and then I knew why I made money. Apart from income, what about that leg? This year is a good opportunity for CFO, and then I showed our ability to understand and communicate. Just now, Mr. Chen from Xinhua said that I believe everyone has no problem with technology. The real challenge is our communication and organizational skills. This year is a good opportunity to practice and cultivate our abilities in this field. Thank you.
Ma Jinghao: Very good. Faced with great challenges, can we turn losses into profits financially? I don't mean to lie to others, but I don't need to open sources and cut costs. If we do well, we can turn losses into profits. Please welcome Mr Miao.
Miao Tianxiang: Pfizer made money today. At the beginning of this morning, we said that China's economic growth was slowing down, and that the aging population and declining labor force were holding back the economy. In fact, the aging population is really good news for our pharmaceutical industry. The older the population, the higher the demand for health.
We have a lot of challenging things every day, things that make people angry, and I want to pick a happy thing. In 20 12, Pfizer and Zhejiang (Haisheng) Pharmaceutical established a joint venture company, and then we held a celebration. The leaders of the province and the city came, which was very lively and unforgettable. What makes me happy is not the lively scene at that time, but the difficulties and hardships in the negotiations for more than a year, and I feel that these difficulties have not been in vain. When the joint venture company was established, it was a strategic position from the perspective of the leaders of both sides. For the health of China people, for the health of people in remote areas, and for the success of medical care in China, what we have to do is very macroscopic. But when it comes to specific terms, it is very careful and troublesome. It is troublesome to talk about various terms, such as price, tax arrangement, how to put products in, intangible assets and so on. The conference room we see now is very beautiful. In fact, there are many things that we can't see. It took us a long time to bury wires, pipes and steel bars in the invisible wall. Now this joint venture has developed for nearly three years, ranking about 40 in the pharmaceutical industry. We are very pleased that the company just established two or three years ago has become like this. It is very worthwhile to think about the hard work at the beginning. At the same time, it also trained my team and my negotiation skills with each other. Now the company is established. Although we are nervous sometimes, we are good friends now. I hope this company will go further and further.
Ma Jinghao: Very good. Teacher Miao gave me the greatest experience. Our financial personnel should not only prepare accounts, but also have their own negotiation ability and level, so they need good communication and common ability, even leadership ability. These are all needed. Please welcome Mr. Guo.
Guo Jianmin: I pick frustration and excitement. In 20 10, the recruitment of Zhilian was a turning point, a turning point, because many things happened that year. I joined the company at that time, but I chose to do the right thing and offended some people. Our business at that time was greatly impacted. Once a colleague found a management team and led the team to leave the company. The outside world has also said a lot of things that are not conducive to the company. Many competitors took advantage of this opportunity to attack our enterprise. The management team was under great pressure at that time. Faced with such personnel changes, executives are under great pressure. I was confused at that time, so I chatted with my friends. Now I am faced with such a situation, a very serious situation. I don't know if I made the right choice at that time. The friend said, do you feel very tired and hard? I said yes, and he said yes, because you are climbing a hill. After listening to this, I was very inspired. A person's potential must be released in adversity. At that time, I made up my mind to stay in this company and help several executives who stayed in the company to do a good job in this company. So after so many years, the company has performed well in all aspects and is worthy of our major shareholders and employees.
The second point is excitement. We went public in June last year, and we were also listed on the new york Stock Exchange. At that time, there was a bell ringing ceremony. I was very moved when I rang the doorbell. I was very moved when I saw our stock price printed on the screen. This road has gone through 20 years. It is worthwhile to recall the road we have traveled in the past seven years, no matter how hard it is.
Ma Jinghao: Because Zhaopin's recruitment of this enterprise has a story, it can also be said that it is the growth history of China enterprises. Under the leadership of Mr. Guo, listing on the New York Stock Exchange can be said to be a great success. Thank you. Please welcome Mr. Zhong.
Zhong: I was sent from Singapore because we set up a factory in Tianjin. In 2007, when we first came here, we encountered a financial crisis, which had a direct impact on us. First of all, we have very strict foreign exchange control. We lived in several containers on the construction site at that time. I have more than five years of work experience myself, and the team is basically just graduated from college. At that time, P&G invested heavily in Tianjin. We invested a lot of money at that time. At that time, I felt that on the one hand, the company trusted me and had little experience. In the course of operation, the headquarters in Guangzhou or Asia fully authorized us to do it and asked us to solve local problems ourselves. If you didn't receive foreign exchange at that time and the import pressure of foreign equipment was great, you couldn't put into production as scheduled. We lose a lot of money every day because we are late. Finally, through the efforts of all parties, our young team solved the problem at that time. We put into production as scheduled, and the industry and commerce among us began to build with us, but it was put into production in two or three years. At that time, I was happier. If it is difficult for our team to evaluate the team members in an enterprise, they are all excellent. Now eight years have passed, and now I think everyone has solved the problem like comrades-in-arms, because the production team we are facing at the same time, their work is much earlier than ours, and they have also opened a good runway for our team after crossing the past. Then I was promoted to another post, and my staff took my place. I was lucky to have those finances in the factory before. As an Internet company, we believe that we should keep creating value, because the Internet is changing very fast, and it is very important to keep creating value for our users and our customers, although we have been creating value for the past two or three years.
Ma Jinghao: We think there is a bittersweet story behind every gold medal CFO. Recently, there is a popular saying on the Internet that the first category is human wealth, the second category is talents, the third category is manpower, the fourth category is layoffs, and the fifth category is scum. Just now we said that creating value for the enterprise is the essential value of CFO, which means that only financial personnel who create value for the enterprise can become gold CFO. Thank you very much for sharing their ups and downs, the secret of their success, two words, by? People and money? , not only to create value for enterprises, but also to create value for individuals.
In the third section, we enter the discussion. Seeing a Weibo, many people asked me about my business. I didn't ask these questions. Some of them are about professional ethics. We gave everyone two minutes to talk briefly about what basic qualities our financial personnel should have and what good experience they have.
Jun Ye: Mr. Chen summed it up very well just now. First, his own skills, that is, what we call' professional knowledge', can be improved by watching Mr. Ma's Weibo. We can't forge it. This is the bottom line, and then we can tell the stock market behind the numbers. This is the most basic skill. Secondly, it is more difficult to cultivate so-called leadership. To become a CFO, you must first have this responsibility. Secondly, can you do it and how? This is a more test for all of you in the future and gives you this stage. Can you show your beauty? This is what we need to do, that is, your communication, your organizational ability, or the cultivation of your temporary strength and soft power.
Ma Jinghao: The cultivation of leadership is very good.
Miao Tianxiang: I feel that the first quality of CFO is good health, especially your psychotropic drugs. Every day, you are under pressure from all directions, and many things are beyond your tolerance. For example, he thinks you can do anything, and you know everything about your company. If all you ask are questions, you can't tell him that it's none of my business. You have to find a way to figure this out. Of course, the process of understanding is also the process of mastering your own business. Why do you say good health? Pfizer is a company headquartered in the United States. Being a CFO is different from others. You work for China during the day and new york at night, because we have a time difference of 12 hours, and we spend time with them either in the morning or in the evening. This is a ... In addition, you must instill your ideas into the general manager's mind and turn them into the behavior of the whole company, especially the comprehensive budget management. You must make it consistent with you, which requires a lot of soft skills. You can't tell him what to do, so after the New Year, everyone will look good, and the performance of the whole company will look good. Everyone will get bonuses and turn the idea of strength into the idea of the whole company.
Ma Jinghao: Not only should you be healthy, but your thoughts should also be influential.
Guo Jianmin: Just now, both of you mentioned professional knowledge and influence. One is the ability of communication and coordination. I quite agree with Mr. Miao. As the chief financial officer, you are an executive of the company. You must use your insight in your daily work to influence your CEO and board of directors to make decisions that are beneficial to the company and create more value for the company. Because resources are in your hands, how to allocate them is your responsibility. Second, today's world is changing too fast. As a CFO, we should keep pace with the times, always keep new and keep learning, especially in the world of Internet, the future is full of infinite possibilities.
Zhong: The achievements of senior executives and middle and senior managers today come from the accumulation of yesterday. Whether we can continue to enjoy this success tomorrow depends on the accumulation of yesterday. In a fast-growing environment, we must constantly accumulate, including the cultivation of our own economic ability and the reward of heaven and earth. The second one is a bit similar, there is no best but better. The third is to have a common value for the company and customers, that is, how to continuously improve their own value. The fourth is professionalism. Besides professional certification, there is also a professional attitude. What people really see is attitude, whether you are willing to take responsibility, whether you are willing to improve efficiency and whether you are willing to innovate. This is a very important point. Now enterprises are very concerned about these six words, responsibility, efficiency and innovation. The last point is never to give up. We must keep learning. There must be ups and downs in the process, but there are also opportunities for learning behind it.
Ma Jinghao: Very good. I want to sum it up with the core keyword, that is, leadership, because our CFO is a leader of an enterprise and an executive of an enterprise, and the cultivation of leadership is very important. Only professional knowledge is not enough. Your communication skills, communication skills and ability to influence others should be gradually cultivated in the process of work.
Each of the four of us uses a sentence. I think any knowledge is ultimately a process of enlightenment. Can you give us a heartfelt word?
Zhong: Heaven rewards diligence.
Guo Jianmin: I'm still saying that. I will always be curious and embrace change. In this internet world, the future is full of infinite possibilities.
Miao Tianxiang: I hope more and more young people like to love financial work, because finance is the only way to see the whole picture of the company.
Jun Ye: Never give up. Confidence is more important than gold. Thank you.
Ma Jinghao: OK, thank you. This topic is over. Goodbye.
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