Reverse profit takes the mode as the center, obtains huge user data through one product, and then generates profit through other products to maximize cash flow. The essence of competition among all companies is two competitions, namely, the competition of passenger flow and the competition of profitability.

The reverse profit model is a different way of thinking from the positive profit model. With the development of the traditional industry cycle, from the profiteering period, the meager profit period and the unprofitable period, the previous business focused on products and earned the price difference; Nowadays, business is centered on mode, profit is not money, but cash flow is money, so there is a reverse profit model.

classify

Profit model can be divided into spontaneous profit model and conscious profit model. The former is formed spontaneously, and enterprises lack a clear understanding of how to make profits and whether they can make profits in the future. Although the enterprise is profitable, its profit model is not clear, and its profit model is characterized by concealment, fuzziness and lack of flexibility. That is, enterprises consciously adjust and design the profit model by summing up the profit practice, which has the characteristics of clarity, relative stability, environmental adaptability and flexibility.