At the end of March, at the Meizu Ke Ling Unbounded Ecological Conference, Ke Ling unveiled the new medium-sized SUV Ke Ling 08 and officially launched Flyme? Automobile intelligent cockpit system. The application of this LYNK OS N system, which is different from the existing LYNKOS N system, has attracted the attention of the outside world, and the feedback is not the same: on the one hand, it comes from the concerns of existing car owners about the future car system update, on the other hand, the brand needs to expand the user circle and carry out cross-border testing ... The current LENKOS car is undoubtedly facing the "pain" pressure of changing the old and new development ideas.
"The positioning of the brand itself is open and interconnected, and we must dare to challenge. This is the gene of the brand. So when the brand was first released, Lectra wanted to be a smart phone on wheels. " When explaining the cooperation with Meizu, Lin Jie, senior vice president of Geely Automobile Group and general manager of Link Automobile Sales Co., Ltd. said.
Indeed, how to make the brand go up and develop in a new direction is the most important thing for the brand at this stage, so it is imperative to reform and try new things based on the status quo. Of course, minimizing the impact of the transition period and the trial-and-error cost of the probation period is also the most important task of the senior team of Link Auto.
The upgrade of the car machine is also the advanced level of Lectra.
"Kelin and Meizu work together to build an ecological partnership with unbounded interconnection and deep integration, which provides a" strong and growing "intelligent bottom-level capability for the unbounded interconnection of trolleys. There are two Flyme systems, one is called Flyme Auto, which has high requirements for the hardware of the car. At present, only lectra 08 is supported. The other one, called Flyme Link, needs to use Meizu's mobile phone and then adapt to Lectra's car. This is not a simple mapping, but pays more attention to the sharing of computing power, data, hardware and ecological applications, and constantly expands the upper limit of vehicle performance and experience. " In terms of cooperation with Meizu's car system, Lin Jie introduced that Flyme Link is not only difficult to adapt to the first generation of cars, but also difficult to adapt to other cars, and is currently under further research and development.
Li Shufu, Chairman of Geely Holding Group, delivered a speech at the scene.
It is reported that the automobile system cooperating with Meizu will develop synchronously with the existing OSN system of Lectra, because in the whole ecological development of Lectra, it belongs to the homologous development with Flyme Auto and has obvious advantages. "Lectra's first generation automotive system was developed by European suppliers. At that time, Linux was used, and 20 16 was the industry leader. However, after the launch of 20 17, we found that because the system was developed in Europe, it is two different things to match the demand of China users for automobiles. In addition, the voice system service provider is in Hong Kong, so the communication cost of updating iteration will be high. Leading technology and hardware does not mean that the car is easy to use, so we immediately developed the Android system with Yi Cartoon, so that the first generation of Lexus in-vehicle system was available. " For Link's exploration of in-vehicle intelligent system, Lin Jie patiently made a process analysis.
Ke Ling 08-92 inch unbounded AR-HUD
"In the second generation car system, we used the 820A/E03 chip, and the computing power was improved by more than 10 times. As a result, the first-generation car machine can't match the software function of the second generation, so many of our first-generation old car owners can't upgrade to the second generation through the system software. Therefore, we opened a paid hardware upgrade channel for the second generation of users (upgraded to E03 chip) and changed a host, not just a chip. "
Speaking of the third generation car series of Lectra, Lectra has a new idea. Because its electronic and electrical architecture was upgraded from 1.0 to 2.0 in 2022, many performance indexes (including electronic parameters) have changed greatly, so now all the new products of Lectra are basically replaced by 8 155 chips. With the application of this system, Linksys began to learn from the practice of Internet mobile phone factory, requiring users to conduct internal testing first: after inviting more than 150 users to conduct internal testing and nearly 1500 people to conduct public testing, this in-vehicle system has been applied to Linksys 09 recently. The continuous maturity of the self-developed vehicle system is very important for the next development of Link.
Lin Jie, Senior Vice President of Geely Automobile Group and General Manager of Link Automobile Sales Co., Ltd.
In this regard, Lin Jie also revealed that in the future, LYNK OS N and LYNK Flyme? Auto two systems will learn from each other, compare with each other, and constantly evolve product forms that are more suitable for users' needs. He said frankly: "It is still unknown what system Lectra will eventually choose. If the loading effect of Flyme is particularly good, Flyme will definitely become the mainstream in subsequent models. After all, the rich experience of making mobile phones can empower the research and development of car operating systems. But on the other hand, Link? OS N is a system developed to adapt to 8 155 chips, and it is also a double insurance for Link. "
How to play the cross-border integration of Link and Meizu?
With the listing of Lectra 08 this year, Lectra will fully embrace new energy sources. At present, the newly developed products of Link are all new energy, especially hybrid models, which will become its important product line. In the future, new energy vehicles and fuel vehicles will go hand in hand in brand. Therefore, in addition to technical cooperation, the integration of sales channels will also become the focus of cooperation between Link and Meizu.
Meizu ∞ Ke Ling Unbounded Ecological Conference Site
"The overall sales of Lectra 08 are different from our existing sales methods. We will establish the direct connection center and authorization center of Link in first-and second-tier cities across the country to form a channel combination. At the same time, we will also include the Meizu channel in the car access conditions. " Lin Jie believes that the channel layout of the new car-making forces is completely different from that of traditional car companies. They mainly lay out urban complex areas, which are similar to supermarkets and hypermarkets, but these areas are not laid out in the existing channels of Lectra, so in the future, Lectra and Meizu will form complementary advantages in channels.
According to him, after Meizu was acquired by Geely, the Lectra team and Meizu team worked together to prepare for the conference. There is no gap or reservation between the two sides, and the effect of cooperation is the best at this time. At the same time, letting the two brothers participate in the market competition together is also increasing the competitiveness of both sides, because Meizu can't just be Kelin's supplier in the future, which is also beneficial to Meizu's own competitiveness.
In this regard, Chen Xiaofei, deputy general manager of Lexus Automobile Sales Co., Ltd. also added: "Now everyone is talking about Lexus empowering Meizu, but it may be the other way around in the future. After all, there are many old charm friends around me, and their user groups are very good in education, experience and social status. It is impossible to simply judge that Meizu's charm friends are unlikely to buy Lexus 08. " Therefore, he believes that the integration of technology and channels between the two parties may break the marginal revenue and form a new customer base.
"If I didn't buy Meizu, I wouldn't know Meizu. But when I really understand this enterprise, I still respect them very much. First of all, Meizu's mobile phones have no advertisements, and then they also pay special attention to design. The corporate culture of the whole company is quite pure, focusing on the product itself. Although Meizu has not developed very well in recent years, it has accumulated a group of loyal users. They can help us to better manage the younger generation together, which coincides with our leadership: everyone needs to move up, everyone needs to grow up and have more energy. " Lin Jie revealed that the user direct connection centers of the two brands will be built in Wuhan, Hangzhou and other places to serve users together.
Make full preparations for environmental trust and equal rights in science and technology.
The year of 2023 is the seventh year of the establishment of Link Auto, and it is also a crucial year for brand development and upgrading. Because compared with other passenger car brands under Geely Automobile Group, in the past year of 2022, Lectra was in a relatively low-key state for various reasons, which also led to its annual sales of only 6.5438+0.8 million vehicles. Perhaps the silence during this period is an empty window for LEC to further identify its own position, and whether this stage can be promoted depends on LEC 08 and Meizu's Flyme. On the other hand, the automatic vehicle system also needs to check for leaks and fill gaps in the upgrading of existing fuel vehicle products and user operations.
"We have recently noticed that some old car owners have constantly expressed their opposition to the OTA of the network car, and we have made a formal response to this. Although this is not the feeling of all Lexus owners, the demands of users should be borne by Lexus, and we will not avoid it. The voice of old users is also a spur and encouragement to us. " Lin Jie further explained that from the second quarter of this year, after model 09 was adapted to the latest OS N system, Lectra also planned to introduce this system into 0 1, 05, 03 and other models. Users come first, so the current software and hardware problems will be solved step by step.
Sensorless interconnection between car and mobile phone
"At present, a very important task we are doing is to revitalize the brand. Last year, we released the technology brand of new energy: Lynk E-Motive, and the brand of plug-in pedigree was also named EM-P. Next, we will be more clear about the construction of new energy system. " Lin Jie said that the brand rejuvenation is because the replacement rate of old customers is still quite high, which encourages enterprises to rejuvenate their brands and channels, which represents a kind of growth.
Next, Lectra will increase its promotion and application in the intelligent cockpit. As Mu Jun, deputy general manager of Lectra Automobile Sales Co., Ltd. said, "Lectra always puts safety first, so it is relatively conservative in intelligent driving. Although the whole NOA is available, the urban road conditions are not open. However, around mid-April, Link will open NOA with closed roads, and automatic navigation inside and outside roads will be realized in May. The upgrade of in-vehicle system is only the first step in the application of intelligent cockpit. In the future, you can also experience what a 92-inch AR-HUD is and what is the effect of road integration. "
Ke Ling 08 overall appearance
Defining one's own products may be the philosophy that Nianlida adheres to, which is also the key reason why it has received great attention and affirmation from the outside world as soon as it comes out. Although after more than six years of development, Linksys is facing the pressure of development bottleneck, but for an enterprise that can persist in innovative technology upgrading in products and adjust its operation ideas in time, the development after transformation will inevitably continue to be wonderful. (Written by Xiong Sisi)
This article comes from the author of Cheyi Haobang Party, and the copyright belongs to the author. Please contact the author in any form. The content only represents the author's point of view and has nothing to do with the car reform.