Requirements of beauty consultants
Beauty salon consultants need professional knowledge, including the necessary knowledge of cosmetics, the name, brand and origin of products, including the raw materials, characteristics, technology and performance of beauty salons, as well as the use, preservation and daily maintenance methods of products. Beauty consultants should also have professional beauty knowledge. Although the beauty consultant doesn't operate, if a beauty consultant doesn't understand the project operation, he can't describe the process and effect to the customer, which reduces the persuasiveness to the customer. A beauty consultant should have the knowledge of skin principles and women's physical hygiene, as well as the knowledge of psychology and behavior in communicating with customers, plus daily nursing tracking, which constitute the theoretical basis of a beauty consultant.
At the same time, beauty consultants need professional practice and have no experience in face-to-face service and sales. All theories are still theories. The most important connotation of a successful beauty consultant's ability is her mental model, that is, what kind of person is she? What kind of attitude and concept do you have towards life and customers? The level of quality and accomplishment ultimately determines how far a beauty consultant can go in this profession.
Personal social experience is that beauty consultants seize clients' capital, and her intuitive judgment is accumulated through experience, which will greatly improve her success rate.
The excellent Emei Rong consultant completed her performance on the basis of professional training, and her skills depended on training. There is no natural consultant, only through external skill practice and internal moral cultivation can a truly attractive beauty consultant be born, which is the pride of our profession.
Special note: It's a pity that we only pay attention to money income, but not to inner cultivation, appearance and professional knowledge.
Learning points of beauty consultant
1. Customers are the best teachers, peers are the best role models, and markets are the best schools. Only by learning from others' strengths, taking their essence and discarding their dross can we last longer than others.
2. Trust is greater than strength. 97% is based on trust, and only 3% of the success rate lies in strength.
3. Rejection is the beginning of the transaction. Learn even if you are constantly rejected? Smile? As the saying goes, people who reach out and don't smile believe that you have been smiling at customers, and customers will always be embarrassed to refuse you.
4, clinch a deal is the transmission of emotions, physical persuasion, the transmission of confidence, the embodiment of willpower.
5. The beauty consultant must tell the client the content with gold content and let the client create the value he needs.
6, everything, we must learn to contact. Emotion is higher than interests and cooperation, so we must have in-depth emotional communication with customers.
7. Customers buy not only the product itself, but also services other than the product. The highest level of service is from the heart, not a mere formality.
8. Networking is money, popularity is wealth, and networking determines the lifeline. Therefore, beauty consultants must have extensive contacts, and the key to establishing contacts is to find common ground with customers.
9. The first impression is very important, because you will never get a second chance to build a first impression for your customers. At the same time, we should give customers the impression that we are friends rather than interests.
10, don't underestimate the last few days of each month. The last few days are particularly important and the easiest time to create miracles.
1 1, there are no products that can't be sold, only people who can't sell products; There is no firewood that cannot be split, but the axe is not fast enough; It's not that the market is depressed, it's just that the brain is disappointing.
12, first-class beauty consultants will sell themselves, second-rate beauty consultants will sell services, third-rate beauty consultants will sell products, and fourth-rate beauty consultants will only sell prices.
13, selling anytime, anywhere, turning sales into a habit. Growth is always more important than success. You don't have to trade in sales, but you can't have no growth in sales.
14, details determine success or failure, and every detail should be considered.
15, because skilled, so professional; Because of professionalism, it is the ultimate. Only professionals can become experts, and only experts can become winners. Customers always trust only experts, and experts represent authority and trust.
16, beauty consultants always ask themselves three questions: Why do I deserve help from others? Why did the client introduce me? Why did the client pay me?
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