The first China Rice Noodle Festival lasted from June 1 1 to June 15.
Venue: Nanchang City
The 25 major activities of the 4 major sectors will be held from June 1 1 day to June 14 in Lv Wencheng, Rongchuang, Nanchang. At the same time, many night economic blocks, such as Wanshou Palace Historical and Cultural Block, Shengli Road Pedestrian Street, 699 Night Market, Wanda Jinjie and Bauhinia Night Market, will also be promoted simultaneously.
First, the conference forum. There are five main contents: the opening ceremony, the museum tour, the 20021China Rice Noodle Industry Development Conference, the 20021China High-quality Rice Noodle Supply Chain Summit, and the closed meeting of the National Green Catering Review Committee.
Second, offline exhibitions. The exhibition area is more than 30,000 square meters, of which the main exhibition area is more than 20,000 square meters and there are more than 750 planned standard booths. This exhibition area is the largest similar activity in China rice flour industry. The main venue of the event will be Nanchang Greenland International Expo Center. There are 9 exhibition areas, including China Rice Noodle Culture Exhibition Hall, Jiangxi Rice Noodle Culture Exhibition Hall, Nanchang Rice Noodle Culture Exhibition Hall, noodle raw materials, noodle catering, franchise chain, special catering, "revitalizing the countryside to help farmers" and Dragon Boat Festival food.
Third, online promotion. There are mainly four projects: live broadcast of rice noodle catering brands, prepackaged foods 202 1 Rice Noodle Live Festival, prepackaged foods 202 1 Rice Noodle Group Buying Week, and hometown delicious rice noodle short video contest.
Fourth, special activities. There are seven main contents, including 202 1 rice noodle-landmark food, landmark ingredients selection, 202 1 China gourmet cooking championship-rice noodle thematic competition, Jiangxi rice noodle cooking innovation challenge, series of cultural activities exhibition, rice noodle shop caravan food parade, beer electronic syllables, and Jiangxi characteristic rice noodle tasting exchange meeting.
What are the activities worth looking forward to? 1. Set up American food identification area, network celebrity punching area, rice noodle food caravan, cultural display and other activities. 2. In addition to various day exhibitions, beer electronic syllables will be held in Lu Wencheng, Rongchuang, Nanchang on June11-June 14. At the same time, many night economic blocks such as Wanshou Palace Historical and Cultural Block, Shengli Road Pedestrian Street, 699 Night Market, Wanda Jinjie and Bauhinia Night Market will also carry out promotional activities simultaneously to enhance the consumption experience and promote night consumption. 3. Inviting Alibaba Group as a strategic cooperation unit, Ali Local Life Plan will invest 654.38+0 billion yuan to distribute red envelopes to the whole province, and Gaode Map will open "Jiangxi Rice Noodle Online Zone" to draw water for rice noodle shops and stimulate rice noodle catering consumption. Why is the rice noodle festival held? 1, on the one hand, it will greatly enhance the popularity and influence of Jiangxi rice noodles in the country; On the other hand, it will also promote industry exchanges and cooperation, further fill the shortcomings, and promote the high-quality development of Jiangxi rice flour industry.
2. I hope to take Jiangxi rice flour as a breakthrough and take the lead in shaping the national brand image of Jiangxi rice flour, so that consumers can understand Jiangxi cuisine more quickly and intuitively and help Jiangxi food brands become famous.
3. With food as the medium, beautiful scenery as the support and culture as the support, the vitality and infinite charm of the land of Jiangxi and Anhui will be publicized and displayed in a more three-dimensional and comprehensive way.
The list of exhibitors in the first China Rice Noodle Festival includes supply chain enterprises such as upstream rice noodle production, processing, prepackaged foods and condiment, as well as downstream rice noodle catering enterprises. There are both foreign-funded and domestic-funded enterprises. It is planned to invite foreign enterprises 140, overseas enterprises 10 (considering the epidemic situation, only enterprises in Chinese mainland are invited) and 320 domestic enterprises. There are large-scale online consumption platforms such as Taobao, Hungry, China Food Association Food Online and Shengxing Youxuan, as well as well-known emerging media platforms such as Baidu APP, Tik Tok and Aauto Kuaixiao.
More than 280 enterprises including Huang Shanghuang, Poyang Lake Ecological Agriculture, Yibaijia, Yangji Shanye, Chunsi, Magu and Wufeng confirmed their participation, and more than 20 enterprises from Li Ziqi, Guangxi, Mengziyuan, Yang Yuxing, Hunan and Wangrenhe, Anhui confirmed their participation 120.
In addition, Fang Jiansheng, vice president of Alibaba Group, Chen Xinhuan, chairman of chinese national geography Authentic Scenery, and Hanlin Yao, chairman of Guangxi Liuzhou Luobawang Food Company, and other guests from outside the province have confirmed their attendance.