Although Zotye said that the company and Tieniu Group are independent in assets, business and finance, and the company's main business is currently suspended, which will not have a major impact on the company's daily operations, people of insight know that it is time to say goodbye to Zotye.
Zotye automobile
Zotye's hometown in the past life is Yongkang, Zhejiang, a famous hardware capital. 1992, the state made great efforts to establish China Science and Technology Hardware City here.
1962 In April, a child named Jane was born in Tongling, Anhui. At that time, no one thought that this person would leave a deep impression on the future history of China automobile, although this impression was not glorious.
1974 In Shexian County, which is nearly 200 kilometers away from home, Shexian Instrument Factory, which was restructured from Shexian County Chengguan Tin Bronze Production Cooperative established by 1956, was renamed as Anhui Huangshan Instrument Factory. 1August, 979, Jian, 18 years old, entered the second instrument factory of Huangshan City and started his career as a worker for 13 years. In the meantime, I should be a financial officer in the second factory.
Ren Jian's ability has been brought into full play. During this period, Huangshan Instrument Factory developed into one of the strongest motorcycle instrument manufacturers in China.
British Ren Jian
1In July, 994, he came to Yongkang, Zhejiang, the capital of hardware, with 70,000 yuan from Shexian County, Anhui Province, and founded the Great Wall Hardware Machinery Factory, which mainly produced hardware products such as motorcycle accessories and gas stove accessories. Two years later, Yongkang began to hold a large-scale hardware exposition every year, and Great Wall Hardware Machinery Factory grew rapidly with the help of this east wind.
In 2000, relying on the huge wealth accumulated by hardware dealerships, Ying and his wife Xu Meier founded Zhejiang Tieniu Industrial Co., Ltd., whose main business is the production of automobiles, tractor parts, various mechanical instruments and electrical equipment. , and become a supplier of many well-known automobile companies.
In 2004, Tieniu Industry was renamed Tieniu Group. During this period, the domestic automobile market began a short blowout development. The huge market demand and high profits have made many domestic enterprises with certain strength see opportunities, so many enterprises began to enter the vehicle manufacturing industry across banks. Ren Jian, with its huge wealth, naturally doesn't want to lag behind.
Tieniu group
However, Britain doesn't know that the production of molds and car bodies is essentially different from automobile manufacturing.
However, Britain and Ren Jian understand that although they can make related auto parts, they can't do anything about important parts such as engines and gearboxes, and although they have money, they are really nothing compared with making cars. Therefore, Ren Jian thought of the Huangshan Instrument Factory where he once worked.
At this time, Huangshan Instrument Factory has become one of the largest automobile instrument manufacturers in China, Huangshan Jinma Group, and its Jinma shares were listed on the A-share market in 2000. However, due to continuous losses, Jinma shares have already been issued a delisting warning by the China Securities Regulatory Commission.
Huangshan Jinma
In May 2003, the British couple acquired all the shares of Jinma Group with Tieniu Industry and Yongkang Mould, becoming the largest shareholder of Jinma, holding more than 60% of the shares. 65438+ In February of the same year, Tieniu Industry initiated the establishment of Yongkang Kaide Vehicle Industry Co., Ltd. ..
It is worth mentioning that most shareholders of CapitaLand are family members, such as Xu Zejun, Xu Meier's brother-in-law, Jin Zheyong, and Ying's nephew, whose chairman is his brother-in-law.
Tieniu Group Map
Later, Kaide Vehicle Industry was renamed Zhejiang Zhongtai Automobile Co., Ltd. in August 2005 and Zhejiang Holding Group Co., Ltd. in June of the following year. At the same time, Yongkang Tieniu Electromechanical Co., Ltd., the predecessor of Zhejiang Zhongtai Automobile Manufacturing Co., Ltd., which was actually operated by Zhongtai Holdings, was also established in July 2005 and later renamed Zhejiang Zhongtai Automobile Manufacturing Co., Ltd.
At this point, Zotye Automobile, which we are familiar with, was officially born.
Huangshan Jinma and Zotye Automobile
The development of Zotye Automobile When the company has it, the next step is to build a car. But at this time, Ren Jian found that there was no way to do it. Finally, he thought about it and chose a road that most independent brands would take in the early days: directly purchasing the production line of mature models. So, in 2005, before Geely and other companies, Wu Jianzhong bought the Toyota Terry production line from Taiwan Province Province, packed the whole set of equipment, molds and even workers and managers and shipped them back to Yongkang, thus establishing Zotye Automobile Factory, and quickly rolled off the first batch of models.
When the car was produced, Ren Cai realized that he had forgotten one thing: he was not qualified for production!
machine shop
There is no birth certificate, which means Zotye can't go on sale at all. To this end, Zotye had to follow other independent brands and prepare to cooperate with qualified car companies to build cars by backdoor, which seemed to be the best way Zotye could think of at that time. Therefore, Zotye, headed by Wu Jianzhong, began to visit conditional BAIC, FAW and Changhe. And tried to obtain production qualification through cooperation, but all ended in failure.
After searching hard, Zotye finally reached a cooperation with Chengdu Xindadi and was allowed to sell cars in the market under the name of Dida Zotye.
On June 2006, 65438+1October 10, Dida Zotye of Toyota production line went on the market in 2008, equipped with Mitsubishi 1.6L naturally aspirated engine, with maximum power 100 horsepower and maximum torque 133 Nm. Although the first batch of cars had many minor faults and often had quality problems, they sold 1 1000 vehicles that year.
2008
The market has opened, and Zotye Auto is in trouble again. Although the cars produced are sold, after all, they are not worthy of the name, and sponsoring others is not a long-term solution.
In March 2007, Zotye Automobile acquired 70% shares of Jiangnan Automobile Manufacturing Co., Ltd., and Zotye Automobile finally spent money to buy its own birth certificate. Then at the 2007 Shanghai Auto Show, Zotye and Jiangnan Automobile appeared at the auto show. In addition to the new Zotye 2008 with 1.3L and 1.5L power versions, five Jiangnan Alto models were also exhibited on the booth.
Nine years later, Zotye took over the remaining 30% shares of Jiangnan Automobile. At this point, Jiangnan Automobile was completely merged into Zotye.
Jiangnan Otto
With the birth permit, the next step is to solve the problem of single model. In May 2007, Zotye announced the introduction of Fiat's 1.6L and 1.8L small-displacement automobile engine production lines, and the first model purchased from Fiat Group was Lancia Lybra.
In 2008, Ripra did not wait for Monti Braun to get off the assembly line, and the wonderful layout of 6 MPVs and 33.
In the same year, Zotye introduced a change in 2008 and changed its name to 5008. The appearance has been adjusted, adding intelligent ignition system, triple digital anti-theft function, automatic air conditioning and other configurations. In the first year of listing, Zotye sold 50,000 vehicles. At the same time, Zotye also launched Jiangnan Alto at a price of only 1.8 million yuan. JN368QA0.8L three-cylinder EFI gasoline engine and JN465QA four-cylinder EFI gasoline engine are used, with a four-speed manual gearbox. No ABS, no electric windows, no front fog lights, and even no empty sound, only emphasize cheap!
However, it is such a car that the sales volume in that year actually reached an astonishing 30,000 units.
5008
At the 2009 Shanghai Auto Show, Zotye began to release new energy vehicles, and launched a 2008EV pure electric vehicle with a maximum cruising range of 300km. In August of the same year, the car successfully boarded the list of the first batch of new energy vehicles in China and began to enjoy subsidies. Since then, based on Fiat 178 platform, Zotye has successively launched Langdong, Lang Jun and Lang Yue, and the corresponding prototypes are Fiat Periaux, Siena and Mondi Braun.
At this time, Zotye has completed the phased layout of the automobile market, basically covering the product lines of A-class, B-class cars and SUV markets. Zotye spent seven or eight years to complete all this.
Longview
Zotye's painting style changed suddenly by 20 12. Xia Zhibing, the former general manager of BYD Auto Sales Company, officially joined Zotye Auto as the president of Zotye Auto, and was fully responsible for production, technology and sales.
In May of the same year, Zotye's first compact car Z300 went on the market, equipped with Mitsubishi 1.5L4A9 series engines, with maximum power 1 13 horsepower and maximum torque141N m, matching a 5-speed manual gearbox. Its high cost performance makes this car have considerable sales in second-and third-tier cities.
At the same time, in the second half of the year, Zotye's sales began to stop falling and pick up. With the launch of T200 and Z 100, Zotye's spring has finally come back, and its sales in 20 13 exceeded134,000 vehicles.
Z300
Next, Zotye began to suddenly change his painting style and let go of himself.
At the 20 13 Shanghai Auto Show, Zotye launched the T600, which looks like the Touareg, and is powered by 1.5T and 2.0T. Among them, the maximum power 1.5T model is 2 162 HP and the maximum torque is 2 15 Nm; the maximum power 190 HP for 2.0T model is 250 Nm. Then Zotye introduced SR7 similar to Audi Q3 and Zotye SR7 similar to Porsche Macan.
As a result, Zotye Tape Department, a well-known domestic automobile network celebrity department, was born, and Zotye began to have a higher-end name-Bao Shitai.
SR9
Relying on products like T600, despite the reputation of plagiarism, the overall sales volume of Zotye has been greatly improved, reaching 333,000 vehicles in 20 16. At the same time, Zotye's nine-year listing plan has finally been put on the agenda.
20 16 In March, Jinma Co., Ltd., which was suspended for half a year, announced a major asset restructuring announcement, saying that the company would spend11600 million yuan to acquire 0/00% equity of Zotye/kloc. You know, when Geely acquired Volvo, it only spent $654.38+0.8 billion, and the market value of Jinma shares was less than RMB 3.3 billion at that time. After a series of queries and investigations by relevant departments, as well as the gambling clauses of Zotye's profits in the next four years, Yongkang Zotye, whose final assets are only 2.2 billion yuan, succeeded.
Zotye automobile
Zotye's decline in 20 17 years, Zotye launched its sub-brand Damai X7, which was launched in September to imitate Volkswagen Touran, and the following year to imitate Tiguan's Damai X5. Although plagiarism and imitation can bring considerable sales in a short time, their negative effects should not be underestimated.
MaiX5
After the cooperation with Ford failed, the sales of Zotye also began to decline, and 20 19 was discontinued in stages. What is more serious than the suspension of production is that the national six emission standards have come, but Zotye's national six models have not.
In addition, profit is worse than sales. Zotye's 20 19 annual report shows that the company's operating income in 20 19 was 2.986 billion yuan, down 79.78% year-on-year, and its net loss was11900,000 yuan, down 1498.98% year-on-year. The annual huge loss was 654.38+0 billion, which was unprecedented in the automobile history of China. You know, Geely's net profit in 20 19 was only 810.90 billion yuan.
Zotye cooperates with Ford
Taking shortcuts by plagiarism, never paying attention to independent research and development, and family management from beginning to end eventually led to the decline of Zotye today. When technology can't keep up with the pace of development, it is doomed to be eliminated by this market.
Comments, corrections and exchanges of views are welcome. I am a car watcher in Beicheng, welcome to leave a message in the comment area for discussion!
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