Huang Wei resigned as executive director and CEO of Color Life, and Pan Jun, chairman and executive director, also served as CEO of Color Life. It is worth noting that Zhu Guogang, a new member and vice president of Fantasia Holdings Real Estate Group, has become the new executive director of Color Life. In addition, JD.COM and 360, who had previously invested in Color Life strategically, respectively sent representatives Zheng Hongyan and Sun Dongni as non-executive directors of Color Life.
Screenshot of color life announcement
For this major personnel adjustment, Pan Jun also made a special explanation at today's performance conference. "This adjustment is due to the personal reasons of some directors, and it is also an active adjustment made by the board of directors for better development in the future. In the future, we need a more explosive and managerial CEO. "Zhu Guogang's joining means that Color Life will have closer cooperation and cooperation with Fantasia's real estate development business in the future. The presence of JD.COM and Director 360 will also promote more resource sharing and cooperation in the future, and jointly explore the value-added service space.
The National Business Daily reporter learned that after the announcement of this personnel arrangement, Tang Fa, former CEO of Color Life, congratulated Pan Jun on his return to the front line as CEO. "Future real estate is a bigger business than real estate".
In 2020, Color Life achieved an annual income of 3.596 billion yuan (RMB, the same below) and a net profit of about 542 million yuan, a year-on-year increase of 65,438+0.2%; The net profit attributable to the controlling shareholder was about 502 million yuan, a year-on-year increase of 0.6%; The net interest rate increased by 1.2 percentage points year-on-year to 15. 1%.
In the last two years, Cai Life, like Fantasia Year, is also undertaking a "second venture", and the adjustment ideas mainly focus on people, things and money. The direction of "people" is mainly to streamline and optimize the management structure, flatten the organization, adjust the functional departments of the headquarters simultaneously, make the rights and responsibilities clearer and improve the management efficiency; The direction of "material" is the adjustment of basic business and value-added business; The direction of "money" is to withdraw funds and optimize debts, improve the efficiency of the use of funds and reduce financing costs.
Pan Jun especially reflected on the adjustment of value-added services. "In the past, we explored community business with our understanding of community service resources and achieved certain results, but we also ignored the consideration of cost-effectiveness. It used to be a stand-alone development mode. Now it is to introduce professional partners such as JD.COM and 360, and the resources and technologies of both sides complement each other. "
In 2020, the income of color life in value-added services will decline. Pan Jun said, "This is the result of active adjustment of color life". That is to reduce such businesses that rely on high investment to bring traffic, and concentrate resources to develop high-quality and high-return businesses.
"I think value-added services should be promoted in some better directions. Instead of learning the traditional Internet, it needs to burn money to generate traffic and stickiness, but rely on the stickiness of distance to generate value-added services."
Specifically, Pan Jun thinks that it should be divided into three steps, one is to lay a solid foundation for the four guarantees service, the other is to gain the trust of the owners through "warming up", and the third is to infiltrate the owners' lives with correct value-added services. In the past, color life invested a lot of energy and cost in the third stage, but the basic services and project quality in the first stage were still relatively weak. Therefore, in 2020, the color life will be adjusted accordingly, and the satisfaction of the owners will be given the first consideration. "Offline property management needs some time and energy to make up for it, and the latter two sectors will promote each other's development in the future."
By the end of June, 2020, 5438+February, 3 1, the number of registered users in the colorful life ecosystem had increased to about 37.8 million, among which the number of active users in the ecosystem had increased to16.7 million.