Website SEO optimization promotion scheme is a scheme that every SEO practitioner must write, and many people who are new to SEO industry may be at a loss about how to write the scheme. According to my own experience in SEO scheme, I will talk about how to write SEO scheme and what it includes.

There are usually two kinds of SEO optimization promotion schemes: one is the SEO optimization scheme of the new station, and the other is the SEO optimization scheme of the website that has been put into operation online. Under normal circumstances, the SEO personnel of the company mostly come up with the optimization scheme for the online operation of the website. Let me talk about how to write these two SEO schemes.

The SEO optimization scheme of the new station includes the following contents:

First, the preparation stage before the website goes online

1, domain name selection

2. Server and space selection

3. Selection of website types: content information type, store type, forum type and file sharing and downloading type. ...

4. Investigation and analysis of competitors

5. User web analytics

6, program selection

Second, the operation stage after the website goes online

1, in-station optimization

① keyword analysis and selection

② website framework optimization

③ website page and content optimization

④ Link and code optimization

⑤ Website map making

⑥ Making and optimizing scheme of mobile phone website

⑦ Make tables of website related data that must be counted.

Today, the content will be established as planned.

Pet-name ruby other optimization

2. Off-site optimization

① Selection and analysis of competitors

(2) Planning and construction of external chain (platform analysis and selection, how to build and what to build)

③ Task assignment

3.SEO objectives and budget arrangements

① outer chain

② Velocity

③ Website SEO related data (including weight, keywords, etc. )

④ Time

⑤ website risk cost analysis

4, SEO effect monitoring

① Relevant data monitoring

② Cost monitoring

③ Tracking the transformation effect.

5, the implementation of the early and medium-term plan

Periodic monitoring and adjustment scheme of additional issuance scheme

Third, the stage of brand building

This belongs to the adjustment stage of SEO later scheme implementation. At this time, the website has been in a stable stage, and the brand promotion of the website has begun.

1. Predict and analyze website competitors.

2. Search engine optimization plan and budget at this time.

The SEO scheme for online website operation includes the following contents:

Generally, online operating websites have completed the pre-optimization and the preparation stage of the website going online, so these are omitted in the scheme and replaced by the website state analysis and problem-solving scheme. Namely:

First, the website status analysis:

1, off-site SEO related data (domain name, inclusion, external link, keyword ranking)

2. SEO data in the station (internal page, internal chain, framework, code, keyword layout)

There are advantages and disadvantages at present.

4, competitors and key analysis, as well as the current analysis of competitors at the same level.

5. Current situation of user groups

Second, the solution to the problem

Formulate the corresponding implementable scheme for the problem and implement the solution to the problem to specific personnel.

Three. SEO goal and budget arrangement (the plan is the same as the new website, but the content is omitted)

Fourth, brand building (the scheme is the same as the new station, and the content is omitted)