External publicity is an important means to show corporate image. In terms of news propaganda, we always take foreign propaganda as the top priority and do a good job. Over the past year, more than 50 articles have been published in high-tech zone magazine, high-tech zone website, Shanxi Daily, Shanxi Workers Daily, Taiyuan Daily, Life Morning Post, Shanxi TV Station and other news media.

The main method of our external publicity work is to do a good job in promoting dynamic news. The company passed the environmental management, occupational health and safety management certification, established a cooperative relationship with South China University of Technology in Industry-University-Research, and built a new base, and other major events were quickly publicized in the news media; The second is to do a good job in key news propaganda. In external publicity, we are not satisfied with general news propaganda, but sum up the company's development experience, extract newsworthy content from it and focus on publicity. For example, after summing up the company's experience in green development in recent years, we wrote a long newsletter, Climbing the Green Tower, which was published in the first editions of Taiyuan Daily 20 10, 12, 18, which aroused strong repercussions in the society.

By strengthening the propaganda work, it not only shows the image of Shanxi science and technology in society, but also promotes the development of the company. For example, after the first draft of our new base construction was published in Taiyuan Daily, the relevant departments of the municipal government attached great importance to it and took the initiative to contact us to include the company's projects in the first batch of "Top 100 Demonstration Projects of Green Transformation" in Taiyuan.

Second, do a good job in internal publicity and create a good atmosphere.

We believe that the inherent function of news propaganda is to guide people with correct public opinion, inspire people with noble sentiments, and create a good public opinion atmosphere within enterprises.

Since the end of 2009, we have further strengthened our internal news propaganda work, and founded Shanxi Science and Technology News on the basis of the original company website, which has become a powerful carrier of the company's internal propaganda work and formed an internal propaganda network mainly consisting of newspapers, websites, electronic screens and black newspapers. In internal propaganda, we should first pay attention to the propaganda of major policies, the policies of the central government, provinces and cities, and the deployment of high-tech zones. The second is to publicize the key work of the enterprise and publicize the company's annual key work to employees through various forms; The third is to grasp the propaganda of advanced typical cases and advanced typical figures. We specially set up columns such as "Records of Scientific and Technological Workers' Style" and "Special Stories" to publicize the deeds of the company's model workers and advanced producers, and use these advanced model deeds to guide employees to do their duty for the company's development; Fourthly, in order to popularize management knowledge and cooperate with the certification of the company's environmental safety system, we have set up a "management window" column in the company's newspaper, and continuously published 6S management knowledge, which has played a certain role in improving the management awareness of employees and the management level of the company.

Now, the newspaper of our science and technology company is published every two months, the electronic big screen is replaced once a week, the main news of the website is updated once a week, the black edition newspaper is replaced once a week, and the Jinzhong workshop has also set up an internal tabloid, forming a three-dimensional internal news propaganda network, which has become an important part of the ideological and political work of Shanxi science and technology employees.

Third, strengthen organizational leadership and do a good job in news propaganda.

Through the enterprise news propaganda work in recent years, we realize that to do a good job in enterprise news propaganda, we must do the following:

First, there must be the attention of leaders. The "number one" of the company must attach great importance to the news propaganda work, put the news propaganda work in mind and grasp it in hand. Comrade Guo Baoxing, the chairman of the company, attaches great importance to the propaganda work, and puts forward tasks, requirements and support for the propaganda work, which is the key to do a good job in the news propaganda work;

Second, there must be professional talents and professional teams. Professionals refer to people who understand news propaganda, and specialized teams refer to correspondent teams. In order to do a good job in news propaganda, the company introduced special propagandists, and at the same time set up a team of correspondents with more than 10 in the company, so that the company's news propaganda work can be carried out normally;

Third, there must be an assessment mechanism. The company has formulated the work objectives and assessment methods for news publicity, such as three articles must be completed every month for external publicity, and each correspondent writes no less than 10 articles for the company newspaper every year, which is directly linked to the income of employees, thus mobilizing the enthusiasm of the correspondent team.

The above are some of our practices in news propaganda work, which is still far from our brother units. 20 1 1 We will continue to do this work well, do a good job in news propaganda according to the arrangement of the high-tech zone, and strive to achieve greater results and make new contributions to the development of the company.