Scientific and technological innovation is the source of enterprise development, while marketing innovation is a sharp weapon for enterprises to stand on the market and cross the world. Gree's marketing model is constantly changing, has experienced the severe test of market and time, and is showing more and more powerful vitality.
1994 pioneered the "off-season discount rebate" model.
1996 pioneered the "year-end rebate" model, which is known as the "Gree model" and is still used in the industry today.
1997 created a regional sales company model with assets as the link and brand as the banner, which was praised by economic theorists as "a brand-new revolution in the economic field in 2 1 century". Chairman, President and Legal Representative: Dong Mingzhu.
Chairman of gree real estate Co., Ltd.: Huang Hui, Zhuang Pei and Wang Jingdong Dong Mingzhu's works "A Chess in the World" and "A Chess Without Regret" reproduce Dong Mingzhu's marketing life and condense her bitterness, thoughts, mind and rules in marketing for several years. In 2003 and 2008, Dong Mingzhu was elected to the National People's Congress twice in a row and actively participated in the discussion of state affairs. In the fields of social security, women's rights and interests, legislation to protect the loss of state-owned assets, government procurement, independent innovation and so on, he put forward his own unique views and started a game in a deeper sense.
Dong Mingzhu, female, Han nationality, was born in 1954, with a postgraduate degree. He is currently the chairman of Zhuhai Gree Group Co., Ltd. and the chairman and president of Zhuhai Gree Electric Co., Ltd.. 1990. He joined Gree Electric and has served as business manager, vice minister, minister, deputy general manager, general manager, vice chairman and president, and chairman and president.
He was re-elected as the representative of the 10th and 11th National People's Congress, and served as the Standing Committee of the Democratic National Construction Association, the 10th Executive Committee of the All-China Women's Federation, the Vice Chairman of China Household Electrical Appliances Association, the Director of China Social and Economic Research Center, the Executive Committee of Guangdong Women's Federation, the Vice Chairman of Guangdong Women Entrepreneurs Association, the President of Zhuhai Women Entrepreneurs Association and the Honorary President of Zhuhai Red Cross Society. He has been employed as an adjunct professor by Northwest University, School of Management of Sun Yat-sen University and Shandong University, as an "MBA off-campus tutor" by School of Management of Nanjing University of Technology, as an MBA "course professor" by School of Management of University of Science and Technology of China, as a visiting professor by Beijing Normal University, Zhuhai Branch and university of international business and economics, as an adjunct professor of Zhongnan University of Economics and Law, a member of MBA Education Advisory Committee, an entrepreneurial consultant of Guangdong Government, a member of Government Decision Advisory Committee and an industrial development consultant of Hefei Municipal Government.