User positioning, content style and social mode are all different. Wheat lemon is mainly aimed at young people, especially students, while puremoment has a wider range of users, including not only young people, but also housewives and other groups.

1 and Mai's overall content style is funny and relaxed, focusing on short-term challenges and funny short videos, while puremoment's short videos pay more attention to emotional expression, lifestyle, tutorials and other directions.

2. Mai's social function is relatively weak, mainly publishing and watching videos, and the interaction between users is not active enough, while puremoment emphasizes social function, so users can like, comment and pay attention.