Maotai, the full name of Guizhou Maotai Liquor Co., Ltd., was established in 1999, located in Zunyi City, Guizhou Province. It is an enterprise that mainly manufactures wine, beverages and refined tea. The chairman is Ding Xiongjun. The founders are Lai Yongchu, Wang Lifu and Hualian Hui. Maotai liquor is the originator of China Daqu Maotai-flavor liquor, and is known as the national liquor.

Maotai liquor is mainly engaged in the production and sales of Maotai liquor and Maotai series liquor. The leading product, Kweichow Moutai, is the originator and typical representative of China Daqu Maotai-flavor liquor, and it is a green food, organic food and national geographical indication protection product. In June, 20021year, Kaidu released the list of the world's most valuable brands in 20021year, and the brand value of Maotai liquor ranked 1 1.

Regional environment

Maotai liquor is named after it is produced in Maotai Town on the Chishui River in Zunyi. Because Maotai Town is located in the river valley, the wind speed is low, which is very conducive to the habitat and reproduction of microorganisms brewing Moutai. In the 1960s and 1970s, experts from all over the country used Moutai technology and raw materials, pit mud, and even workers and technicians to produce in different places, but the products could not achieve the same effect. It also fully proves that Moutai is closely related to the place of origin, and Moutai cannot be cloned.

Therefore, in 200 1 year, Moutai became the first product of China liquor to be included in the geographical protection of its origin by the state. Maotai Distillery is built in the upper reaches of Chishui River, with good water quality, low hardness, rich trace elements and no pollution. The slightly acidic purple soil in the canyon area, warm in winter and hot in summer, little rain and wind, high temperature and high humidity, and the Millennium brewing environment make the air full of rich and unique microbial communities.