Le Town is owned by Taiping Bird. Lok-CHO focuses on the production and sales of women's wear. The brand positioning and pricing of Le-CHO is lower than that of the main brand of Taiping Bird, but it is excellent in product quality. Lok-CHO, as a sub-brand of Taiping Bird, belongs to Taiping Bird Company and exhibited its 20 17 early spring fashion show at the Shanghai World Expo. Lok-CHO was founded on 20 10, with more than 500 physical stores in China, mainly distributed in Jiangsu, Zhejiang and Shanghai. Taiping Bird is a customer-centric fashion brand retail company. Now it owns many brands such as PEACEBIRDWOMEN, PEACEBIRDMEN Men's Wear, LEDiN Le-CHO Women's Wear and minipeace, which can meet the diverse fashion needs of contemporary young people.