"Going to the cloud is the norm, but not going to the cloud is an exception." As early as a few years ago, cloud computing became a hot word in the industry. 20 18 In July, the Ministry of Industry and Information Technology issued "Guide to Promoting Enterprises' Going to the Cloud (20 18-2020)", and Shanghai, Guangdong, Zhejiang and other provinces and cities also successively introduced subsidies for enterprises to go to the cloud, which brought the upsurge of enterprises to the highest point. ?

In the field of cloud computing, Amazon, Ali, Huawei, etc. Among them, Amazon accounts for more than half of the market share.

However, the revenue growth rate of cloud services has declined this year. According to the financial figures released by Amazon, AWS's revenue growth rate in the third quarter was 29%, falling below 30%. However, in the cloud service market, the potential demand is still huge. Gartner released the key IT indicator data "2020: Industry? Measures shows that cloud computing is still in the early stage of development. Of the total IT expenditure, only 4% is spent on the cloud, and 96% of the traditional IT expenditure has yet to be developed.

So in this year's Amazon in AWS? Reply: Invention? At the cloud computing conference, CEO? Andy? Jassy explained AWS's insight into industry and customer demand trends in one breath, and released 43 new services and functions, covering computing, storage, database, data analysis, container, machine learning operation and maintenance, industrial machine learning and many other aspects. From a vertical perspective, there are cases of accelerated cloud computing in the automobile industry, financial industry and manufacturing industry. ?

I have to mention that the first heavy release of re:Invent was Amazon? EC2？ Mac instance. Amazon? EC2？ Mac-based Mac instance? Mini computer enables customers to run macOS workloads on demand in AWS cloud for the first time, and extends the flexibility, scalability and cost advantages of AWS to all Apple developers. Are those iPhone, iPad, Macs, and apples? Watch, apple? Developers who develop applications for TV and Safari can use EC2? Mac instance, configuring and accessing macOS environment in a few seconds, dynamically expanding capacity according to demand, benefiting from AWS's pay-as-you-go pricing. ?

Bob, vice president of global product marketing at Apple? Borchers said, "Apple's booming community has 28 million developers who are constantly creating breakthrough application experiences to meet customers all over the world. We are very happy. EC2？ The release of Mac instances provides a new way to access Apple's development platform, combining the performance of our world-class hardware with the scalability of AWS. "

Gu Fan, general manager of cloud service product management in AWS Greater China, said, "AWS hopes to empower more customers through these new services and functions, accelerate cloud access and transformation, and reshape itself faster and better by adopting the world's leading cloud technologies and services. We also hope to introduce these innovative services and functions to China as soon as possible to help China customers go to the cloud and reshape their journey. "

At the same time, AWS has also introduced four storage innovations and three new data analysis functions, which can greatly enhance Amazon? The performance of redshift data warehouse makes it easier for customers to move and merge data between data stores, and makes it easier for end users to use machine learning to get more value from business data. These features have the ultimate value in the car, such as the database. Previously, Toyota Internet developed Data Lake Toyota based on AWS. Big? Data? Center? China can store and process tens of terabytes of data generated by tens of millions of Toyota cars during driving every day, and promote the large-scale landing of Toyota car networking solutions in the China market. Through the storage and analysis of massive data, Toyota? Big? Data? Center? China can provide users with various innovative services, and the collection and analysis of automobile data will be an important way of evolution in the future. ?

Recently, in the automotive field, AWS has been constantly moving.

On 65438+February 1, AWS and blackberry? Announced the joint development and sale of IVY, the smart car data platform of BlackBerry. The platform is an extensible software platform connected to the cloud, which will allow automobile manufacturers to provide a consistent and secure way to read and standardize vehicle sensor data, and create executable data insights based on vehicle local and cloud data, which can be used by automobile manufacturers to create more efficient in-vehicle services. ?

165438+ 10 In October, AWS cooperated with NXP to provide a secure edge-to-cloud computing solution for the next generation of cars. ?

In addition, AWS also took the first car about the car. Is the first car about AWS Amazon? SageMaker and Amazon? Transcribe has created a customized intelligent voice system in the field of travel. After the intelligent voice solution is launched, the workload of manual audit of the customer service of the first automobile about the car can be reduced by 35%, the time of manual audit of the customer service can be shortened by 20%, and the accuracy of intelligent customer complaint handling can be guaranteed to be above 90%. At the same time, replacing labor with intelligent judgment can effectively reduce costs. ?

As the focus of automobile industry shifts from electric power to computing, database and analysis will play a great role in promoting automobile innovation. In the future, the Internet of Vehicles needs cloud, management and terminal to work together, and the revenue of data-driven services may account for a large proportion in the future. Expanding access to real-time vehicle data, securely connecting cloud services and simplifying machine learning (ML) can accelerate this transformation and promote the realization of smart cars that can constantly evolve themselves in the life cycle. ?

Che Yun summary?

In the process of digital transformation of automobile industry, cloud computing can provide benefits for it. However, according to statistics, 96% of the entire cloud service market is still waiting for the cloud, so for the automobile industry, this land is broader. Like Jon, director of the automotive industry at AWS Professional Services? Allen said that it is AWS's responsibility to let car companies know the importance of cloud and invest in the research of car networking and driverless cars.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.