1, brand background content The origin of the brand may sometimes be an epiphany, but it must have a solid background. Every brand serves business, and social factors, market competition factors and enterprise core competitiveness factors determine the origin of a brand.

2, brand background content brand story.

3. Brand background content Brand values are the epitome of corporate values, but the expression needs to be concise. Make use of the broad thinking dimension and the power of text refining to highlight the core value of differentiation and let the brand profit from the values.

4, brand background content Brand positioning To complete brand positioning, its foundation must be based on a deep understanding of the market, price, people, channels, etc. And then organically combine the functional characteristics of the product with the brand image, so as to promote consumers' perceptual knowledge and produce the desire to buy.

5. The competitive advantage of brand background content is a special ability of an enterprise, which mainly comes from four aspects: first, the cost and quality of products; The second is the special assets and expertise owned by the enterprise; The third is the operation mode; The fourth is financial resources.