After the selected products, drainage and store decoration are in place, if you want to attract potential customers as much as possible, then the activity operation is essential. Imagine that we are walking in the street. If a store advertises holiday activities or discounts for new customers, then we can't help but want to see what activities and goods it is. Electronic commerce is also logical. Double Eleven, Double Twelve and other mass consumption festivals, New Year's Day, Christmas and other special festivals will attract more people than usual, and everyone's shopping desire is also greater than usual. For us, how to do a good job in store activities is very important, which is related to whether it can bring more traffic to our store and directly related to the order volume of our store! As usual, let's get down to business and talk about how to operate the shrimp skin platform. First, the marketing calendar-the marketing calendar of the activity rhythm of each site throughout the year can be clearly seen. The marketing calendar of Taiwan Province website is basically the same as that of mainland China, covering almost every month; Traditional festivals: New Year's Day, Spring Festival, Valentine's Day, Girls' Day, Mother's Day, Children's Day, Father's Day, Dragon Boat Festival, Chinese Valentine's Day, Mid-Autumn Festival, Halloween and Christmas: double 9, double 1 1, double 12, and back-to-school season; Second, the rhythm of activity operation should grasp so many consumption festivals above, and basically hold a large-scale event every month. In addition, there are so many activities on the platform that it is very easy for us to be overwhelmed, so it is very important to have a unified guidance method. We sort out the operation rhythm of the event from three stages: preparation before the event, during the event and after the event to help you sort out your own shop activity process. 1, pre-event preparation (1) Optimize and adjust stores and stores: event carousel and store marketing activities; Be sure to prepare the pictures of the goods needed for the event in advance; Store classification adjustment: the top classification page is adjusted to * * activity spike area * * activity collection area * * activity hot sale area store coupon settings, which should be placed in the most conspicuous place of the store, the first screen of the home page; Old fan welfare: voucher gift, exclusive welfare for old fans and new fans under the repurchase order; (2) Optimize the price adjustment of hot-selling goods: ensure the lowest price of the whole station; Product picture optimization: add event logo and event discount price; Baby title and detail optimization: add activity information and add hot words; Discount: set a discount for goods; Delivery time: change to 3 days delivery; (3) Shangxin (4) team adjustment to ensure that there is enough manpower to respond to customer questions; Send more logistics personnel; (5) Other prepared keyword advertisements are recharged in advance; Social platforms share synchronously; 2. Respond to the store adjustment in time during the activity (1): Talk about setting up automatic reply promotion activities; Respond to the buyer's questions in time and complete the transformation; Talk about invisible discount coupons to stimulate buyers who hesitate after inquiry; (2) Timely delivery improves delivery speed, reduces delivery time, and reduces order cancellation rate and delay rate; (3) Adjust advertisements in time. Adjust the text and bid in time according to the paid advertising report and effect. (4) timely adjust the inventory and replenishment. (5) Promote synchronous sharing on social platforms and promote the activities you participate in. 3. After the activity (1), keep the activity price of the best-selling products and activities for a period of time. Continue to sign up for platform activities; Continue to maintain in-store promotion activities; (2) Continue to use paid advertisements; (3) After continuing to interact with the buyer, chat with the buyer and ask the buyer to give favorable comments on the goods received; Provide coupons for buyers who buy during the event to stimulate re-purchase; (4) How about continuing to pay attention to delivery after the operation performance activities and avoiding the deduction? ! Is it full of dry goods, no nonsense? I sincerely hope that our article can help friends who are opening stores and preparing to open stores now. Your praise is my motivation to update! Previous articles recommended cross-border e-commerce: Beijing Zhiduofen Education Cross-border e-commerce: How do individuals get started with cross-border e-commerce Shopee platform operation? Taiwan Province site of shrimp skin: Beijing Zhidolphin education cross-border e-commerce: Why do cross-border e-commerce of shrimp skin give priority to Taiwan Province site? Shopee Selection: Beijing Zhiduofen Education Cross-border E-commerce: One of the Operation Skills of Shrimp Cross-border E-commerce (Taiwan Province Province Market)-Selection: shopee Traffic Acquisition: Beijing Zhiduofen Education Cross-border E-commerce: Shrimp Cross-border E-commerce (Taiwan Province Province Market) Operation Skills 2-Traffic Acquisition Shopee Shop Decoration: Beijing Zhiduofen Education Cross-border E-commerce: Shrimp Cross-border E-commerce (Taiwan Province Province Market) Operation Skills 3-Shop Decoration