Wutaishan Store in pioneer bookstore is a very humble bookstore, which silently exists in an underground parking lot transformed from a bomb shelter. There is no road sign, no luxurious decoration, only a storefront logo, with white words on a gray background, hidden by green trees. But it is known as "the most beautiful bookstore in China", which makes it exude colorful charm and attract readers from all over the country and even abroad. An open public platform

Stepping into the bookstore, Rodin's statue of a thinker at the door is unique, just like a spiritual leader. On the slope of the hall, two yellow parking lines are clearly visible. On the stepped bookshelves on both sides of the slope, there are books carefully selected by the store, which are dotted with an orange desk lamp at regular intervals. Shopkeeper Qian Xiaohua said, "The bookstore in my imagination is as beautiful as heaven."

This beautiful pioneer bookstore was founded in 1996. At first, it was a little-known 17 square meter shop, which was moved many times and forced to close. "After repeated setbacks, I began to rethink the positioning of bookstores." Qian Xiaohua said.

With continuous exploration, pioneer bookstore gradually established the concept that "good books are always in the vanguard" and "people are more important than profits". Pioneer advocates humanities and locates books in humanities, social sciences and art; Pioneer puts readers first and provides meticulous service for readers. Starting from 17, Pioneer explored a business model of cultural and creative brand bookstore with the theme of "academic, cultural salon, film, music, creativity and life". "The significance of pioneer's existence is not only to sell books, but also to build a public platform for readers to open, discuss and share." Qian Xiaohua hopes that readers will regard this place as a public library and share a spiritual feast together.

Nowadays, many private bookstores are facing survival difficulties, and pioneer bookstore's unique business philosophy and mode have retained readers. Today, pioneer bookstore has developed from a small shop of 17 square meters to a head office of nearly 4,000 square meters in Wutai Mountain, with many branches. The soul habitat of a group of strangers

"Stranger on Earth" is the symbol of pioneer bookstore, which is taken from the poem of Austrian poet Trakel. It means that the human spirit is always looking for a hometown with nowhere to go, and a good bookstore should be the spiritual home of readers. In the reader's mind, pioneer is such a spiritual home.

Visiting the bookstore, a strong cultural atmosphere came to my face. At the 100-meter art museum, portraits of world celebrities silently interpret history; On the ceiling, portraits of masters such as Van Gogh and Picasso touch the soul directly; On the pillars, the classic famous sentences of poets such as Baudelaire and Malamei are still in my ears ... With the soothing music, everything here has the power to wash the soul.

Qian Xiaohua is a man who loves books, and books are all his beliefs. Every book of the pioneer is personally selected by him, paying attention to ideological depth and cultural taste. In order to create a free and comfortable reading atmosphere for readers, Pioneer has a free reading leisure area for readers, which can accommodate hundreds of people to read here.

"It's really a pleasure to find a corner and stay in the context of the book for half a day." Su Yu, a student of Nanjing Normal University, often comes here for a day.

Ms Liu Huiyan, who came from Guangzhou specially, bought a car full of books. She smiled and said, "Pioneer has become a cultural symbol. Although the price of buying books online is more favorable, I really enjoy the perfect cultural experience of buying books here. "

A writer once said: "People who are good at reading are all people on the road, and their souls are wandering around." . In the process of drifting, pioneer bookstore provided them with a temporary comfortable residence. "The cultural space of the city

Pioneer has shaped a city's cultural space in that neglected abandoned underground space.

Since 17, Pioneer has insisted on its own style: it only sells books on humanities, social sciences and art. Liu, a clerk, told reporters that other bookstores make money and sell things, while Pioneer always insists on humanism. "I just want to promote culture to readers. I hope this persistence will bring readers a sense of cultural happiness and make the city more thoughtful. " Qian Xiaohua said.

"Bookstore is a public space, and I hope Pioneer can become a space to gather readers' feelings and share rich life. "Today, Qian Xiaohua's original intention of founding a pioneer has finally come true. Readers from all corners of the country feel the influence of culture here, listen to life stories and collide with sparks of thought. " On one occasion, Mr. Zhao Baitian talked about the legendary life of Hurd, the General Administration of Taxation of the Qing Dynasty, and the readers listened with relish. In the afternoon 10, the bookstore is still crowded with readers who exchange ideas with each other. Yang Dong, head of the bookstore, said.

"Even if the city is in darkness, the lights here will be on." Pioneer left readers with such a simple and eternal persistence. Writers Su Tong and Ye also expressed their love for pioneer bookstore. Many visitors to Nanjing will also come here to find the most beautiful bookstore, which is known as the "cultural landmark of Nanjing".