FMCG is first and foremost a necessity of life, and its profit and value can be realized through large-scale market volume and high-frequency reuse and consumption by consumers. Typical fast-moving consumer goods include daily necessities, food and beverage, tobacco and alcohol, etc. OTC drugs can also be classified as OTC drugs.
Extended data
FMCG has no technical content and competitive advantage, and its homogenization is very serious. If you want to share a piece of this market, you must grasp the psychological needs of customers. If it deviates from the customer's marketing consulting needs, FMCG will be updated quickly, and its substitutability will appear, leading to market failure.
Therefore, in order to attract users better, it is necessary to analyze the psychology of customers. The marketing strategies of FMCG are as follows.
1. Develop marketing strategy for FMCG.
FMCG is closely related to life, and consumers attach great importance to it. In order to better grasp the needs of users, we must understand the psychology of consumers, grasp the needs of users, and improve users' trust in products with the help of brand awareness of products.
2. Display of product credibility.
For a product, few consumers have a deep understanding, and many consumers are trying. At this time, dealers must eliminate consumers' doubts, and manufacturers must provide relevant qualification certificates to prove the strength of enterprises and the health of products.
2. Don't over decorate the product.
When selling products to consumers, we must not exaggerate and make the products perfect and in line with the facts, otherwise it will bring the opposite results.
3. Don't pester consumers.
We should know how to settle for second best, don't pester customers, encourage consumers to compare more, and thus give consumers a psychological hint.
Baidu encyclopedia-fast moving consumer goods