Last Friday, I received a letter entitled "Named ET5! Mei Tian's first strategic SUV will be launched in the second half of the year, and its signboard is "Mei Tian Auto".
The public relations team of the new energy automobile brands named "Mei Tian Auto" and "Skywell" has started the daily press release. This shows that Mei Tian has begun to hope to enter the public and the media.
To put it simply, Mei Tian Auto is the work of Huang Hongsheng, the founder of Skyworth Group and the king of color TV, who entered the field of new energy passenger cars after Jinlong Bus. However, the dream of building a car after 60 has been questioned by the outside world. ?
Can you all? Is it? Hmm? ?
The full name of Mei Tian Automobile is Jiangsu Mei Tian Automobile Co., Ltd., and its English name is skywell, which is almost the same as Skyworth's "Skyworth", and the same as the parent company Kaiwo New Energy Automobile Co., Ltd.? Well (everything is fine).
According to public information, Mei Tian Automobile Company was officially registered on 20 1 910/01,and its business scope includes vehicle R&D, manufacturing, sales and after-sales service.
Mei Tian cars didn't come out of nowhere. It is a wholly-owned subsidiary established by Kaiwo New Energy Automobile Group Co., Ltd. (hereinafter referred to as Kaiwo New Energy) with a capital contribution of 200 million yuan. Its legal representative is Huang Hongsheng, founder of Skyworth Group.
Kaiwo New Energy was established in June 20 10, with new energy commercial vehicles as its main business direction, among which Nanjing Jinlong Bus is the most common and successful brand of Kaiwo New Energy.
From the main direction of new energy commercial vehicles to new energy passenger cars, Mei Tian Automobile has become the landing brand of Kaiwo New Energy. Among the nine subsidiaries of Kaiwo New Energy, Jiangsu Kaiwo mainly undertakes the research and development of new energy passenger car products. 20 17 obtained the qualification of dual production of new energy, and 20 18 signed a contract for a new energy passenger car production base with a capacity of 300,000 units.
Established only 1 month, Mei Tian Automobile announCEd in mid-February 20 19 that its first pure electric SUV model will BE put on the market in 2020, and announced its own "2+4+N" development plan, that is, in the next five years, four new cars and n intelligent technologies will be released based on the two platforms of be and ce.
On April 3rd, Mei Tian Automobile issued a press release saying, "Mei Tian Automobile officially announced the naming of its first strategic SUV-? ET5. As the first model of Mei Tian Auto's "2+4+N" strategy, Mei Tian ET5 is positioned as a medium-sized SUV and will be officially launched in the second half of the year. "
The "passionate adventure" of cross-border car building?
Qualifications and strength are one of the important reasons why so many cross-border bosses "dare" to join the new car army.
Like Gree Dong Mingzhu, Evergrande Xu Jiayin, Baoneng Yao Zhenhua, Shenzhou Lu Yao Zheng, LeTV Jia Yueting and other big men who are keen on "cross-border car making", Huang Hongsheng, known as the "king of color TV", can't stand it anymore.
There are many articles on the Internet that sort out the legendary life experience and entrepreneurial process of Huang Hongsheng after 1960s. As the first batch of college students after the resumption of the college entrance examination in 1978, he built Skyworth Group and became the fifth largest household appliance enterprise in the world.
As mentioned earlier, through the establishment of Kaiwo and the successful acquisition of Nanqi Jinlong, Huang Hongsheng has been in the field of new energy commercial vehicles for ten years.
Seeing the general trend of developing new energy vehicles in China, China's consumption environment is becoming more and more mature, environmental protection requirements are increasing day by day, and industrial environment and supporting facilities are readily available. Huang Hongsheng, which has been leading the field of light passenger cars and box-type pure electric logistics vehicles and has made huge profits, has no reason not to enter the field of passenger cars?
When their traditional industries have begun to decline, Gree Dong Mingzhu, Evergrande Xu Jiayin and Skyworth Huang Hongsheng are bound to find new breakthroughs. Cars are just one of the ways they are trying now. After all, they have tried many paths before.
If autobots are better at systematic overall control in making cars, cross-border car-making is exciting, impulsive, enthusiastic and risky, but it is also likely to be more passionate and less rational.
Huang Hongsheng once had such an interpretation of the birth of Mei Tian automobile. "I still have some risky genes in my blood. Pursuing a new career map is a way for me to take risks. " He called the new energy passenger car "once-in-a-century Himalayan automobile industry" and set the goal of Mei Tian Automobile as "fully investing in revitalizing the national industry".
Such a generous speech shows Huang Hongsheng's bloodiness. Of course, choosing a difficult car to start a business in his 60s shows our firm courage, but who won't sweat? "Adventurer" is the background color of all successful entrepreneurs, but in the automobile industry, which is extremely asset-heavy, it can not be solved by "adventure" alone.
"Similar to home appliances" will definitely die?
Looking back on the development of the new car-making forces in recent years, it can be said that from the past "Eight Immortals crossing the sea to show their magical powers" to the present "Thousands of troops crossing the wooden bridge". At low tide, who will shoot to death on the beach?
As mentioned above, it is not too late for Mei Tian to enter the automobile industry as a whole, but it has completed the transformation of commercial transfer, including unveiling the veil and listing the first car, which is indeed much later than many new forces.
2020 was originally the default window of life and death for all parties to build new cars a few years ago. In addition, this year started badly, and there was an epidemic. In this "dry season", the first model on the market was selected, unless Mei Tian has the skill of winning.
However, judging from the information disclosed in this recent press release, the highlights of Mei Tian ET5 are nothing more than "Tianlian intelligent networking system jointly developed with Skyworth" and "endurance?" 500 kilometers ","equipped with HEPA air conditioning filter "and so on. But the quality of these products is also very common for mainstream electric vehicles on the market at present.
Mei Tian Auto said that its philosophy is to "make cars a' mobile smart product' that everyone can consume like everyone else."
The home appliance industry is already a sunset industry. Why "similar to household appliances"? This is a puzzling question.
The car is a brand-new intelligent terminal in the future. It is a three-high industry with high investment, high manpower and high knowledge. It is accessible from top to bottom, connecting countless industrial chains. Its investment is tens of billions, which is by no means "similar to home appliances".
"Crazy" of 500,000 vehicles in five years?
In 2020, the new energy vehicle market is in the stage of "defoaming", subsidies are no longer attractive, and capital is no longer crazy. "Last elimination" is becoming the survival rule of this industry.
It is not uncommon to hear that the new force of car-making has been built for many years, but it has not yet been delivered to mass production. If a new car enters this track at this time, it will be full of doubts inside and outside the industry. The reason for not being optimistic is also very simple. This risk pool has run out of oil and water.
According to the timetable disclosed by Huang Hongsheng in June 5438+February last year, by 2025, the income of Kaiwo Automobile will exceed 120 billion yuan, of which the annual production and sales of buses, light buses and passenger cars are 30,000, 70,000 and 500,000 respectively, and the main business income is 20 billion, 20 billion and 50 billion respectively. In addition, the main business income of spare parts is 3 million.
Among them, Mei Tian Automobile predicts the production and sales of 500,000 passenger cars, which is only five years from now to 2025. Now, in the "dry season" that the automobile industry is facing, Huang Hongsheng has also achieved 500,000 production and sales and 50 billion revenue very crazily.
The first is the car-making system and experience. Although we have been operating Jinlong Bus for several years, from the industry's point of view, the advantages of Mei Tian Automobile in switching from new energy commercial vehicles to buses will not be obvious. The technical difficulty and complexity of building cars by passenger cars are much greater than those by commercial vehicles. Both the battery and the platform need to start from scratch, and whether the prospect is clear or not is unknown.
In addition, as for the difficulty of financing, we can refer to Xpeng Motors, which has been established for five years and is 201700 million yuan. Even so, the delivery plan of Xpeng Motors by the end of 20 19 is only 40,000 units, which is still in a state of continuous loss compared with the huge cost of1700 million yuan, not to mention the loss of 2,365,433 in three years.
So, how much money has Mei Tian Auto made, can it support the heavy asset industry that needs to burn money continuously? Do you want to build your own factory or choose a traditional car company for OEM? What is the product strength of the new car? A series of problems are unknown at present.
"People always wander between luck and misfortune, which is the greatest luck in life." This is what Huang Hongsheng said many years ago, and I think this is what he said from the bottom of his heart after a rough time.
I don't know whether Mei Tian is lucky or unlucky for him.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.