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Brief Introduction to the Author of Retail Industry 100 Creative Promotion Scheme
Mr. Zhu Wenxin, a well-known retail marketing management expert in China, retail consultant of China Chain Store & Franchise Association and chief retail management consultant of China Tobacco International, has accumulated rich experience in retail terminal management, channel operation and market strategic planning, especially in store location, store layout, store ordering, store promotion and store personnel management.

Mr. Zhu has traveled all over the country in 28 provinces and more than 50 cities, presided over more than 65,438+0,000 professional training courses, served more than 200 chain retail enterprises and more than 50 well-known shopping malls, filmed more than 200 episodes of professional vcD products such as "Store Performance Improvement", and edited and published 30 professional books on brand building and terminal management for franchisees in Yuben. Over the years, Mr. Zhu has been adhering to the concept of preaching, teaching, solving doubts and helping others, and devoted himself to introducing advanced retail terminal management concepts and marketing management models at home and abroad into the retail industry in China. He is a rare expert and consultant in the retail industry.

Some large-scale activities talked about in recent years:

200 1 China Chain Store & Franchise Association hosts the clothing industry forum.

Lecture: "Building a Rapid Response Model for Chain Retail Enterprises"

2002 Humen International Fashion Expo Forum

Lecture+"How to Turn Manufacturing Enterprises into Brand Retail Enterprises"

In 2003, China Chain Store & Franchise Association hosted a forum on clothing industry.

Lecture: "How franchisees invest in clothing brands"

In 2004, the Great Hall of the People, the first China Market Strategy Forum sponsored by High-tech Industrialization Research Center and People's Daily.

Speaker: "Winning at the Brand Winning Terminal"

In 2006, it joined hands with Gome Group, a top 500 enterprise in China, to launch a national large-scale thematic dialogue touring forum of "brand wealth creation channel is king".

Lecture. Gome channel strategy

In 2007, we successfully held a wealth forum for thousands of dealers, a wealth-creating terminal for channels and the first wealth forum for communication and exchange in the department store industry.

Lecture: "Ten Business Opportunities of Retail Industry in China"

Some service customers:

Yansha Friendship Shopping Mall Beijing Saite Shopping Mall Shanghai Oriental Shopping Mall Hong Kong New World Department Store Wangfujing Department Store Beijing Hualian Department Store Zhong You Department Store Beijing Xidan Shopping Mall Beijing Cuiwei Group Beijing Shuang 'an Shopping Mall Beijing sogou Beijing Dongan Group Beijing Xin Dongan Market Dalian Friendship Shopping Mall Qingdao Hisense Plaza Century Jinhua Co., Ltd. Pierre Cardin Seven Brands ELLE Ailian Nike Pure Rice bonwe and other more than 300 retail enterprises and brands,