Looking back on 20 19, China automobile market turned into the era of stock competition, the polarization phenomenon of the industry accelerated, the national six policies switched, the new energy subsidies fell, and the development process of "new four modernizations" accelerated ... In the changeable market environment, the senior personnel of automobile enterprises changed more frequently than in previous years, and all parties hoped to reverse the war by changing people, thinking and strategies. Next, let's take a look at the major personnel changes in China auto market on 20 19.
Dongfeng Ying finidi, seize the opportunity of luxury car growth.
20 1 9 March1,then president of Dongfeng motor co., ltd. uchida cheng (Makoto? Uchida) announced that Maori will be the general manager of Dongfeng Ying finidi Automobile Co., Ltd. ..
In the context of the overall downturn of the automobile market, the domestic luxury car market has shown a strong momentum, but this joy does not belong to Britain and finidi. After reaching a record high of 48,000 vehicles in 2065,438+07, Dongfeng Yingfinidi began to face a downward trend. Although in 20 18, Dongfeng Ying finidi announced the "5in5" strategy of launching five new cars in five years. However, according to public data, the cumulative sales volume of Britain and finidi in 20 18 was 44,407 vehicles, down 9% year-on-year.
In charge of Dongfeng Yingfinidi this time, Maori people shoulder the heavy responsibility of leading Dongfeng Yingfinidi to seize the growth opportunity of luxury car market and push the cause of Dongfeng Yingfinidi to a new height.
Dongfeng Renault, the rally will start again.
2065438+April 2009 1, Ge, who used to be the vice president of sales of Audi in China and the executive vice president of sales department of FAW-Volkswagen Audi, served as the president of Dongfeng Renault Automobile Co., Ltd. In July, the board of directors of Dongfeng Renault Automobile Co., Ltd. confirmed Wei as the director and executive vice president of Dongfeng Renault Automobile Co., Ltd., replacing Weng Yunzhong.
Since 20 16, Dongfeng Renault has introduced two SUV products-Koleo and Koleo to the China market. With product strength and SUV market dividend, it quickly accumulated good reputation and market reputation at that time. However, after two years of prosperity, Dongfeng Renault began to stall obviously from 20 18, and fell to 50,000 vehicles that year, and 20 19 even had a further deterioration trend. Since the sales volume of 5438+ 10 in June exceeded 3,000 vehicles, it has been around 2,000 vehicles in other months, and even the embarrassment of three-digit monthly sales has appeared.
Dongfeng Renault said, "Wei will work with Dr. Ge to jointly promote the overall development and overall progress of various businesses of Dongfeng Renault. Wei's outstanding industry experience and leadership will help Dongfeng Renault steadily realize its career vision. "
Changan Ford, localization team strives for breakthrough.
2065438+In April 2009, Liu Yuehai, former vice president of marketing, sales and service of Ford China, was transferred to vice president of product innovation of Ford China; Liu Zongxin returned to Ford as Vice President of Marketing and Sales in Greater China. At the beginning of June, Xiong Yi, the former director of Dongfeng Nissan Marketing Department, became the vice president and marketing director of Changan Ford National Sales and Service Organization. In August, Steven, chairman of Ford Europe? Armstrong, President of Changan Ford Motor Co., Ltd. ..
In order to better implement the Ford China 2.0 strategy of "in China, for China", Ford has taken a series of measures in personnel structure and product structure to boost sales in China market. Facing the realistic background that the sales volume of Changan Ford decreased by nearly 50% on 20 18, since the second half of 20 18, the senior personnel of Ford China have changed frequently, and the localized leadership team headed by Chen Anning has gradually stabilized.
In terms of products, according to Changan Ford's plan, Changan Ford will launch at least 18 new models from 20 19 to 20021end of the year, including 5 new energy products. 2065438+In August 2009, Changan Ford launched three new cars: Focus Active, Taurus and Sharp st (including Sharp ST-Line). Especially at the end of last year, the brand-new SUV model Sharp, with its high configuration and sincerity in pricing, made people see the hope of Changan Ford's recovery.
Brilliance Auto, it needs to be hard to strike while the iron is hot
On April 1 April, 2065438, Brilliance Auto announced that Yan Bingzhe took over from Qi Yumin, who had been in charge of Brilliance Auto 13, as the party secretary and chairman of Brilliance Auto Group Holding Co., Ltd. On August 1 August, Brilliance Auto officially hired Gao Weimin as the chief engineer of the group to be responsible for the research and development and quality improvement of vehicle products of Brilliance Group.
Yan Bingzhe, who took over Brilliance Auto, was the deputy mayor of Shenyang Municipal People's Government before he set foot in the automobile industry. In the history of BMW Brilliance, Yan Bingzhe witnessed the opening and commissioning of Tiexi Factory. Hiring Gao Weimin as the group's chief engineer is a step for Brilliance Group to implement the strategy of rejuvenating enterprises through talents, which shows Brilliance Group's determination to deepen reform. As a senior professional who has been studying in the automobile industry for 40 years, Gao Weimin has made in-depth research on vehicle development platform and architecture construction, product planning and R&D system construction, integration and management.
Faced with the excessive dependence on joint venture brands and the decline of independent brands in the past, coupled with the gradual pressure from foreign car companies, Brilliance is eager to promote group reform, strengthen independent research and development, and get rid of dependence on joint ventures. In 20 18, the annual sales volume of Brilliance Group was 6 1.6 1 10,000 vehicles, of which BMW Brilliance alone accounted for 75.5%. Since 20 18 and 10, BMW Brilliance has become the first foreign-funded automobile enterprise with a controlling stake in China after its share ratio between China and foreign countries was adjusted from 50:50 to 25:75.
Changan Mazda, new president takes office
2065438+In May 2009, former President of Changan Mazda Automobile Co., Ltd. Tanaka Yingming completed his three-year term. He used to be director of global commodity marketing of Mazda and vice president of North American company, and Nakajima took over as president of Changan Mazda Automobile Co., Ltd. In February, former director of China Market Support Department of Mazda Automobile Co., Ltd. and Mr. Chuan Ren Shang became vice president and general manager of Changan Mazda Sales Branch, mainly responsible for sales, marketing and service.
Faced with the downward trend of the domestic automobile market and the impact of Changan Mazda products entering the scrapping stage, the sales volume of Changan Mazda 20 163352 vehicles decreased 1 1.8% year-on-year. The pessimistic data and Mazda's small area make it relatively weak in resisting wind and waves. So I chose to take the lead before replacing the master model Angkor Sela.
With the launch of the next-generation Angkor Serra in September, Changan Mazda reversed the recent downward trend of products. In the fourth quarter of 20 19, the average monthly sales of Angkor Wesera bicycles exceeded 10,000, accounting for 72.8% of the annual sales of Changan Mazda. It can be seen that with the establishment of a new organizational structure and the launch of a new generation of products, Changan Mazda has shown signs of recovery. The performance of the new year is worth looking forward to in the face of the Angkor Sela compression-ignition engine models that are expected to be listed in 2020 and new cars such as domestic CX-30.
GAC Fick, Jie Zheng leaves office
From 2065438 to July 2005, Jie Zheng has been the general manager of GAC Fick Sales Company, and is fully responsible for the product planning, marketing, sales management and after-sales service of domestic and imported cars of Fiat, Jeep and Chrysler brands in China. During Jie Zheng's helm, GAC Fick, as a newly established young joint venture, quickly rolled out its domestic product line, achieving 260% growth in 20 16 and 23.6% growth in 20 17.
Subsequently, in 20 17, Jie Zheng was appointed as the Chief Operating Officer (COO) of Fick Group in China, who was fully responsible for Fick Group's business in China and joined the "Group Executive Committee" (GEC) of Fick Group. With this appointment, Jie Zheng became the first female executive in China to join the top management of the global automobile group, and the first executive in China to join the global executive committee of the global automobile group.
However, in 20 18, GAC Fick decreased by nearly 40% year-on-year, and this trend continued in 20 19. GAC Fick ushered in a major turning point. How to bring the Jeep brand into a new growth track is Jie Zheng's successor Max? The great challenges that Trantini needs to face.
Dongfeng Nissan, the first non-Japanese general manager "retired after success"
2065438+June 2009 1 day, Anthony Bass, President of Nissan Motor Thailand (Antoine? Barthes) was officially transferred to vice president of Dongfeng Motor Co., Ltd. and general manager of Dongfeng Nissan Passenger Car Company. Elton Gushuo (Elton? Cousseau) will be transferred to other senior positions in Nissan's global business.
Gu Shuo, who took office on 20 16, broke the convention that Dongfeng Nissan only appointed Japanese general managers. Under his leadership, Dongfeng Nissan's sales in 20 17 and 20 18 years increased by 10.6% and 3.9% respectively. In the latest report card of 20 19, the total sales volume of Dongfeng Nissan is 1,170,278, which is basically the same as last year, with a slight increase of 0.3%. It is undeniable that Dongfeng Nissan's performance is very good when the overall domestic auto market continues to decline.
Audi China, the first female head of the company, was appointed at a critical moment.
20 19, July 1, Gaby-Louise? Wüst) officially replaced Ouyang Qian, who officially took office in 2065438 18, as the new president of Audi China. As the largest single market in the world, business in China is not only the main profit source of Audi brand, but also the core and support point of Audi's globalization strategy.
In 20 18, Audi delivered a total of 660,888 vehicles in China, up by 1 1% year-on-year, once again defending the single brand sales champion in the luxury car market. But behind Audi, BMW and Mercedes are getting closer and closer. In 20 18, BMW sold a total of 639,953 vehicles in China, up 7.7% year-on-year, which is the best sales record of BMW since 1994 officially entered the China market. Mercedes-Benz delivered a total of 674,654,380,000 new cars, up 65,438+065,438+0.654,38+0% year-on-year. This is the first time that the Mercedes-Benz brand has exceeded 650,000 years' sales in a single market.
Therefore, how Audi chooses the business manager in China is very important for the future development of Audi and even the whole Volkswagen Group. Wu is familiar with China and even the whole Asian market, and her arrival has brought more imagination for Audi's development in China.
SAIC group, changing blood gives the team new vitality.
2065438+On July 23rd, 2009, SAIC announced the resolution of the board of directors. Mr. Chen Zhixin, the director and president of the company, has submitted an application for resignation due to retirement, requesting to resign as a director, member of the strategy committee of the board of directors and president of the company. Upon nomination by the chairman of the board, it is agreed to appoint Mr. Wang Xiaoqiu, vice president of the company, as the president of the company, with the same term as that of the current board of directors.
As a veteran of SAIC, Wang Xiaoqiu has promoted the accumulation of SAIC passenger cars in the fields of new energy technology, Internet car research and development since 20 14, and achieved the best-selling models such as Roewe RX5. In addition, this announcement also mentioned other high-level personnel changes, including agreeing to be the company's vice president, Zu Sijie as the company's vice president and chief engineer, and Chen Xiaodong as the company's secretary of the board of directors and securities affairs representative.
In 20 19, SAIC sold 6,237,950 vehicles, down 1 1.54% year-on-year. Surprisingly, among them, the biggest decline is the joint venture giants including SAIC Volkswagen (-3.07%), SAIC GM (-18.78%) and SAIC GM Wuling (-19.42%). The performance of the independent sector is remarkable. SAIC passenger cars began to pick up gradually in July, and monthly sales increased year-on-year. SAIC Chase, on the other hand, ended up with an upward trend of 12 of 20 19, and the annual cumulative sales volume was 153024 vehicles, up 2 1.36% year-on-year. Faced with the downward pressure from the industry, Wang Xiaoqiu and the new leadership were given more expectations.
Guangzhou Automobile Group responded quickly and strengthened its independent department.
Since August 1 2065438, Guangzhou Automobile Group has made a new round of personnel appointment. Feng Xingya will be the chairman of GAC New Energy; Liu Wei will also be the head of the vehicle division of Guangzhou Automobile Group; Zhang Yue Tournament will be the general manager of Guangzhou Automobile Passenger Car; Yu Jun will also be the head of the international business department of Guangzhou Automobile Group, and will no longer serve as the chairman of Guangzhou Automobile New Energy and the general manager of Guangzhou Automobile Passenger Vehicle; Su Hu will also serve as the head of data information department of Guangzhou Automobile Group.
Judging from the changes in the personnel structure of the main leaders of the group, Guangzhou Automobile Group intends to concentrate superior resources to support the development of its own brand business. In the first half of 20 19, the sales volume of GAC passenger cars declined for the first time, with a drop of 30.3%. Driven by joint venture brands such as GAC Toyota and Guangqi Honda, the cumulative sales of GAC Group in 20 19 reached 2,062,200 vehicles, down 3.99% year-on-year. The final sales volume of GAC passenger cars was 384,600, down by 2,865,438+04% year-on-year. Compared with the first half of the year, the downward trend narrowed slightly.
The situation of Guangzhou Automobile Group is completely opposite to that of SAIC. With the strong growth of joint venture brands, the once-splendid Guangzhou Automobile passenger car has encountered the biggest challenge. In the face of the decline of independent brands, Guangzhou Automobile Group also responded quickly. With the narrowing of the decline in the second half of the year, it is believed that GAC passenger cars will bring better performance in 2020.
Mercedes-Benz China, a miracle worker moved to the United States.
Unlike many enterprises that will activate the China market, Mercedes-Benz announced on September 1 2065438 that Nicholas Speeks, former president and CEO of Beijing Mercedes-Benz Sales & Service Co., Ltd., took over as president and CEO of Mercedes-Benz in the United States and North America. This shift is to reproduce the speed of Mercedes-Benz China in the American market.
Before 20 13, Mercedes-Benz continued its single-digit growth in China market, lagging behind its old rivals BMW and Audi. In the sixth year, in 20 18, the sales volume of Mercedes-Benz in China market reached 674 10000, which was 3.43 times of that in 20 12. China has become the largest single market of Mercedes-Benz for three consecutive years, creating a historical record of the fastest growth of Mercedes-Benz global regional market sales.
With the rapid development of China market, the performance of Mercedes-Benz in the United States is not satisfactory. By 20 18, the sales volume of Mercedes-Benz in the United States is only about 50% of that in China. Ni Kai's resume makes him the best candidate to boost Mercedes-Benz's American market.
Hyundai Kia hired China CEO to accelerate local transformation.
2065438+In early September 2009, Hyundai-Kia announced the appointment of Li Feng as the vice president of Hyundai Motor Group (China) and the general manager of Dongfeng Da Yue Kia, which was the first time that Kia Motors hired China CEO for the joint venture company Dongfeng Da Yue Kia.
10 10/3 1 day, Kwang-kuk Lee, Minister and Vice President of Hyundai Motor's Korean Business Unit, was promoted to President, responsible for coordinating the overall affairs of Hyundai Kia Motors' China Business Unit. At the time of research and development, Hyundai Motor Group also hired Audi, the former R&A company in China; Sven Patusca (Sven? Mirko. Patuschka), director of China Institute of Technology of Hyundai Kia Motors.
Hyundai-Kia's intention of personnel adjustment is very obvious, striving to improve the coping ability and competitive strength of the China market and overcome the recession in China. Among them, the appointment of local CEO Li Feng is a highlight. He has many years of professional business experience, and has a very deep understanding and insight into the automobile market in China.
Shenlong automobile, strengthening the team is only for the sake of youthfulness.
On September 18, China Automobile Center announced that Comrade An Tiecheng was appointed as the Party Secretary, Chairman and General Manager of China Automobile Technology Research Center Co., Ltd. and served as the legal representative. This official announcement made An Tiecheng's remarks about leaving the chairmanship of Shenlong Automobile come true.
Also in September, Shenlong Automobile released the "Yuan" revival plan, and made new personnel adjustments to its two major brands. Lee Kwang Soo, general manager of Dongfeng Peugeot brand department, will be appointed by the former deputy general manager of Dongfeng Peugeot brand department (David? GUERIN) took over as general manager of the brand department. In terms of Dongfeng Citroen, Xiao Yifei, deputy general manager of Dongfeng Citroen (Frédéric? CHAPUIS) transferred back to PSA, and Ren Guang, general manager of Dongfeng Citroen, remained unchanged. Since then, the "double general manager system" of two joint ventures, in which China and France each sent a senior executive as the deputy general manager, has been changed to a unified management by one general manager. The new system is intended to improve the efficiency of decision-making, strengthen the working team between China and France, and compress the management level.
With Peugeot and Citroen as the two major brands, the sales volume of Shenlong Automobile in 20 15 years reached an astonishing 704,800 vehicles. Results From 20 16, the sales volume of DPCA began to drop sharply, with 378,000 vehicles in 20 17, 253,400 vehicles in 20 16 and 33,500 vehicles in 20 19. Faced with difficulties and problems, DPCA has launched a series of reforms in the past year, aiming at solving the problem of profit loss caused by the sharp decline in sales. Whether it can finally work depends on the performance in 2020.
Summary: In 20 19 years, personnel changes in car companies have been more frequent than before, and there are many people who have been named at critical moments. In the face of changes in the industry, many car companies have entered the era of big waves. After changing one coach after another, can you turn the tide and usher in vitality? Let's look forward to the answer in 2020.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.