During the 2020 Chengdu Auto Show, Euler brand brought a brand-new product-Euler Good Cat. While naming the model and playing new tricks, Euler Good Cat has also attracted much attention for its distinctive shape.
On August 28th, at the Ola Good Cat Modeling Design Salon with the theme of "Looking Back to the Future", Euler revealed that this model will be launched at the end of 10. In addition, the two-door model based on Good Cat-"Good Cat GT" will also be unveiled at the 2020 Beijing Auto Show at the end of September.
Qiao Xianghua, general manager of Great Wall Motor's Euler brand, is an eye-catching model. According to Armon Delta, the design director of Great Wall Motor, the design inspiration of Good Cat comes from the aesthetic concept of "retro futurism". The overall shape of the car body is retro, with unique color texture and full of retro feeling. At the same time, in the front face, wheel hub, headlights and interior configuration, it has a sexy and scientific sense that young consumers love, breaking the traditional design idea of "using words instead of metaphors" of car companies and integrating the design aesthetics with a sense of the times and the future.
According to Qiao Xianghua, general manager of Great Wall Motor's Euler brand, this model is also a unique, interesting and intelligent product customized for young people after the Euler brand deeply understands the needs of users. It brings users not only the concept of transportation, but also the fashion of expressing individuality. It also incorporates intelligent and digital mobile life terminals.
Armon Delta, the design director of Great Wall Motor, in fact, from the recent development of Euler, from product to marketing, this brand is trying to close the distance with young consumers and create a boutique electric car that is more popular with young people.
In terms of products, taking Good Cat as an example, according to Qiao Xianghua, as the first pure electric vehicle under the newly released lemon platform and coffee intelligence platform of Great Wall, Good Cat has continued Euler's fine concept from beginning to end. Almost has the longest comprehensive working life of 50 1 km, L2+ level intelligence. At the same time, in terms of batteries, a rechargeable and replaceable model will also be introduced.
Yu Fei, general manager of Great Wall Motor Euler brand marketing, is marketing. Previously, Yu Fei, general manager of brand marketing of Great Wall Motor Euler, made it clear in an interview with Auto Sankei.com that "the consumers Euler wants to attract are young people. It is difficult for us to build a car that almost everyone likes. We want to put more energy and more heart into the customer groups we want to serve. "
In order to attract more young consumers, Euler has become more and more flexible in marketing. In Fei's view, what Euler wants to build is a "nurturing department" brand that is jointly built with young people, so that all users can participate in brand building and add more interest to brand building.
This can be seen from the naming of Euler white cat, black cat and good cat. It is reported that the names of these three unconventional models are all from consumer voting. At the event on August 28th, Euler further announced the official launch of "Collection of Global Car Color Names of Euler Good Cats", returning the right of choice to users, and continuing the user concept of "openness and co-creation" of Euler brand.
The data shows that in July 2020, the Euler brand sold a total of 3,064 new cars, a year-on-year increase of 48%. Among them, the sales volume of black cats was 27,765,438+0, a year-on-year increase of 65%. In the future, with the strength of white cats and the arrival of good cats, Euler's sales are more and more worth looking forward to.