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Extraction code: mph5? Title: China's First Tea Marketing Book
Author: Li Bo
Publication year: 20 14-2
Content introduction:
From the strategic perspective of marketing experts, this book examines the overall situation of China tea market from a brand-new angle and height, puts forward problems and expounds the methods to solve them-jumping out of tea relationship marketing to open up the market; Get out of the misunderstanding brought by tea culture; Correctly handle the relationship between regional market and national market; Intensive cultivation or comprehensive casting of nets in key areas; Single store success vs system success; Common misunderstandings in tea brand manufacturing; Goal-oriented participation; Tea e-commerce. At the same time, it is not an abstract theory, but a discussion and a first-line case, which is very operable, and the text of this book is easy to understand and readable.
This is a must-have book for people in the industry. At the same time, it can cause readers to think deeply about the rise and fall of China tea market, which is of great significance in itself.
About the author:
Li Bo, who focuses on the actual research of enterprise marketing, has been the marketing director, marketing director and project manager, project director and partner of consulting company for more than ten years. I have served small and medium-sized private enterprises, state-owned enterprises and foreign-funded enterprises, involving industrial products, luxury goods, building materials, home textiles and other industries, and I am particularly familiar with the FMCG industry. In recent years, I have focused on the tea industry and served as the marketing director of two tea enterprises. Accumulated a number of strategies, brands and marketing cases in the tea industry. During my service for the enterprise, my company's performance and team building have achieved good development.